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Whois & Analysis for substack.com

Dec 26, 2019 1:56 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
On behalf of substack.com owner
• Organization
Whois Privacy Service
• Address
P.O. Box 81226
• City
Seattle
• Zip Code
98108-1226
• State
WA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for substack.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Technology & Computing  >  Law, Government, & Politics  >  Legal Issues
• Online since
April 27, 2010 Explore Wayback Machine
• Age
14 years, 6 months, 25 days
• Alexa Rank
#12.461, substack.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on March 19, 2020.
Title Tag
Substack
Length: 8 (recommended: 10 to 70)
Meta Description
Substack makes it simple for a writer to start an email newsletter that makes money from subscriptions.
Length: 103 (recommended: 50 to 160)
Google preview
Desktop Version

Substack

https://substack.com

Substack makes it simple for a writer to start an email newsletter that makes money from subscriptions.

Mobile Version

https://substack.com

Substack

Substack makes it simple for a writer to start an email newsletter that makes money from subscriptions.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by substack.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Email Confidence: 75% Arrow up

Electronic mail, or email, is a method of exchanging digital messages between people using digital devices such as computers and mobile phones.

Email first entered substantial use in the 1960s and by the mid-1970s had taken the form now recognized as email.

Email operates across computer networks, which today is primarily the Internet.

Some early email systems required the author and the recipient to both be online at the same time, in common with instant messaging.

Today's email systems are based on a store-and-forward model.

Email servers accept, forward, deliver, and store messages.

Neither the users nor their computers are required to be online simultaneously; they need to connect only briefly, typically to a mail server or a webmail interface, for as long as it takes to send or receive messages.

Writing Confidence: 70% Arrow up

Writing is a medium of human communication that represents language and emotion through the inscription or recording of signs and symbols.

In most languages, writing is a complement to speech or spoken language.

Writing is not a language but a form of technology that developed as tools developed with human society.

Within a language system, writing relies on many of the same structures as speech, such as vocabulary, grammar and semantics, with the added dependency of a system of signs or symbols.

The result of writing is generally called text, and the recipient of text is called a reader.

Motivations for writing include publication, storytelling, correspondence and diary.

Writing has been instrumental in keeping history, maintaining culture, dissemination of knowledge through the media and the formation of legal systems.

Newsletter Confidence: 69% Arrow up

A newsletter is a regularly distributed publication that is generally about one main topic of interest to its subscribers.

Newspapers and leaflets are types of newsletters.

For example, newsletters are distributed at schools to inform parents about things that happen in that school.

Subscription business model Confidence: 69% Arrow up

The subscription business model is a business model where a customer must pay a subscription price to have access to the product/service.

The model was pioneered by magazines and newspapers, but is now used by many businesses and websites.

Money Confidence: 67% Arrow

WEBSITE SPEED

substack.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.5s

This domain loads at the median speed of 1.5 seconds.

Speed Percentile

59%

substack.com is faster than approximately 59 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #12.461 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • substack.com daily visitors distribution - Total: 9 countries
  • Flag for IndiaIndia (9.6%)
  • Flag for United States of AmericaUnited States of America (59.5%)
  • Flag for CanadaCanada (6.4%)
  • Flaf icon for other countryOthers (24.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #10.425
Flag for SingaporeSingapore #6.675
Flag for TaiwanTaiwan #5.758
Flag for United States of AmericaUnited States of America #3.004
Flag for AustraliaAustralia #12.337

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How substack.com looks like on a mobile device such as an iPhone.

Tablet
How substack.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 85% #ffffff
  • 12% #f0f0f0
  • 0% #f0ffff
  • 0% #fffff0
  • 0% #000010
  • 0% #000020
  • 0% #f0f0ff
  • 0% #fff0f0
  • 0% #b0c0d0
  • 0% #e0d0c0
  • 0% #c0d0e0
  • 0% #f0fff0

Text/code ratio

substack.com's text/code ratio is 3.76%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.76%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Build your independence
Alt attributes Arrow up

We found 41 images on this website.
40 ALT attributes are missing on your image tags. The issue affects 36 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on substack.com https://cdn.substack.com/image/fetch/w_196,h_196,c_fill,f_auto,q_auto:good/https%3A%2F%2Fbucketeer-e... 1
Image with missing alt attribute found on substack.com https://cdn.substack.com/image/fetch/w_196,h_196,c_fill,f_auto,q_auto:good/https%3A%2F%2Fbucketeer-e... 1
Image with missing alt attribute found on substack.com https://cdn.substack.com/image/fetch/w_196,h_196,c_fill,f_auto,q_auto:good/https%3A%2F%2Fbucketeer-e... 2
Image with missing alt attribute found on substack.com https://cdn.substack.com/image/fetch/w_196,h_196,c_fill,f_auto,q_auto:good/https%3A%2F%2Fbucketeer-e... 1
Image with missing alt attribute found on substack.com https://cdn.substack.com/image/fetch/w_196,h_196,c_fill,f_auto,q_auto:good/https%3A%2F%2Fbucketeer-e... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 40 images on substack.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 304
  • Likes 95
  • Shares 87
  • Comments 122

DOMAIN REGISTRAR

Domain Registrar AMAZON REGISTRAR, INC.
Registration Date 04/27/2010 14 years, 6 months, 25 days ago
Last Modified 03/04/2019 5 years, 8 months, 19 days ago
Expiration Date 04/27/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-1070.awsdns-05.org 205.251.196.46 Flag for United StatesUnited States
ns-1948.awsdns-51.co.uk 205.251.199.156 Flag for United StatesUnited States
ns-212.awsdns-26.com 205.251.192.212 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 13.249.11.6
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222
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