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Whois & Analysis for supermarketnews.com

Dec 9, 2019 6:05 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Data protected, not disclosed
• Organization
Penton
• City
New York
• Zip Code
NY 10036
• Country Code
US
• Domain Registrar
Desktop screen Desktop screenshot for supermarketnews.com
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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OVERVIEW

• Domain Owner
Private
• Category
Personal Finance  >  Financial News
• Online since
August 3, 1995 Explore Wayback Machine
• Age
29 years, 3 months, 5 days
• Alexa Rank
#88.152, supermarketnews.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on May 19, 2020.
Title Tag
Supermarket News
Length: 16 (recommended: 10 to 70)
Meta Description
Supermarket News delivers competitive intelligence, news and information for professionals in the food retail and grocery industry.
Length: 131 (recommended: 50 to 160)
Google preview
Desktop Version

Supermarket News

https://supermarketnews.com

Supermarket News delivers competitive intelligence, news and information for professionals in the food retail and grocery industry.

Mobile Version

https://supermarketnews.com

Supermarket News

Supermarket News delivers competitive intelligence, news and information for professionals in the food retail and grocery industry...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by supermarketnews.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Competitive intelligence Confidence: 80% Arrow up

Competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers making strategic decisions for an organization.

Supermarket Confidence: 76% Arrow up

A supermarket, a large form of the traditional grocery store, is a self-service shop offering a wide variety of food and household products, organized into aisles.

It is larger and has a wider selection than a traditional grocery store, but is smaller and more limited in the range of merchandise than a hypermarket or big-box market.

Retail Confidence: 73% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

Grocery store Confidence: 69% Arrow up

A grocery store is a retail store that primarily sells food.

A grocer is a bulk seller of food.

Grocery stores often offer non-perishable food that is packaged in cans, bottles and boxes, with some also having fresh produce, butchers, delis, and bakeries.

Large grocery stores that stock significant amounts of non-food products, such as clothing and household items, are called supermarkets.

Some large supermarkets also include a pharmacy, and customer service, redemption and electronics sections.

Food Confidence: 68% Arrow up

Food is any substance consumed to provide nutritional support for the body.

It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals.

The substance is ingested by an organism and assimilated by the organism's cells to provide energy, maintain life, or stimulate growth.

WEBSITE SPEED

supermarketnews.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.1s

This domain loads at the median speed of 3.1 seconds.

Speed Percentile

21%

supermarketnews.com is faster than approximately 21 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #88.152 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • supermarketnews.com daily visitors distribution - Total: 6 countries
  • Flag for IndiaIndia (3.9%)
  • Flag for United States of AmericaUnited States of America (55.1%)
  • Flag for MexicoMexico (8.5%)
  • Flag for CanadaCanada (7.9%)
  • Flaf icon for other countryOthers (24.6%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #159.196
Flag for MalaysiaMalaysia #24.679
Flag for PhilippinesPhilippines #12.247
Flag for United States of AmericaUnited States of America #33.518
Flag for MexicoMexico #17.306

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How supermarketnews.com looks like on a mobile device such as an iPhone.

Tablet
How supermarketnews.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 37% #f0f0f0
  • 31% #ffffff
  • 3% #506060
  • 2% #c0d0f0
  • 2% #fffff0
  • 2% #fff0f0
  • 1% #c0d080
  • 1% #c0b090
  • 1% #d0e0f0
  • 1% #f09060
  • 1% #b0c040
  • 1% #f0ffff

Text/code ratio

supermarketnews.com's text/code ratio is 4.80%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.80%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H3>
3rd level heading
Retail & financial
Product categories
ıssues & trends
Alt attributes Arrow up

We found 21 images on this website.
3 ALT attributes are missing on your image tags. The issue affects 2 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on supermarketnews.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 104
  • Likes 1
  • Shares 98
  • Comments 5

DOMAIN REGISTRAR

Domain Registrar SAFENAMES LTD
Registration Date 08/03/1995 29 years, 3 months, 5 days ago
Last Modified 08/03/2019 5 years, 3 months, 5 days ago
Expiration Date 08/02/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-1291.awsdns-33.org 205.251.197.11 Flag for United StatesUnited States
ns-1748.awsdns-26.co.uk 205.251.198.212 Flag for United StatesUnited States
ns-177.awsdns-22.com 205.251.192.177 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.26.150.107
  • Country
  • Flag for United StatesUnited States
  • Region
  • Oregon , Portland
  • Latitude and Longitude
  • 45.5235 : -122.676
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