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Whois & Analysis for swap.com

Dec 8, 2019 6:05 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Whois Agent (830167643)
• Organization
Whois Privacy Protection Service, Inc.
• Address
PO Box 639, C/O swap.com
• City
Kirkland
• Zip Code
98083
• State
WA
• Country Code
US
• Phone Number
Desktop screen Desktop screenshot for swap.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Shopping
• Online since
December 13, 1994 Explore Wayback Machine
• Age
29 years, 11 months, 11 days
• Alexa Rank
#92.457, swap.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 8, 2020.
Title Tag
Swap.com - Your Affordable Thrift and Consignment Store - Online!
Length: 65 (recommended: 10 to 70)
Meta Description
Swap.com helps you find affordable, quality secondhand apparel for the whole family. Easily shop brands you love—up to 90% off—on our online thrift store.
Length: 158 (recommended: 50 to 160)
Google preview
Desktop Version

Swap.com - Your Affordable Thrift and Consignment Store - Online!

https://swap.com

Swap.com helps you find affordable, quality secondhand apparel for the whole family. Easily shop brands you love—up to 90% off—on our online thrift store.

Mobile Version

https://swap.com

Swap.com - Your Affordable Thrift and Consignment Store - Online!

Swap.com helps you find affordable, quality secondhand apparel for the whole family. Easily shop brands you love—up to 90% off—on...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=5.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by swap.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Swap.com Confidence: 86% Arrow up

Swap.com is an online consignment store offering pre-owned baby, kid's, maternity, and women's apparel and accessories.

The company operates out of the Chicago suburb of Bolingbrook, Illinois., and is the U.S. subsidiary of Netcycler Inc., an international company based in Helsinki, Finland.

Charity shop Confidence: 74% Arrow up

A charity shop or thrift shop is a retail establishment run by a charitable organization to raise money.

Charity shops are a type of social enterprise.

They sell mainly used goods such as clothing, books, CDs, DVDs and furniture donated by members of the public, and are often staffed by volunteers.

Because the items for sale were obtained for free, and business costs are low, the items can be sold at competitive prices.

After costs are paid, all remaining income from the sales is used in accord with the organization's stated charitable purpose.

Costs include purchase and/or depreciation of fixtures (clothing racks, bookshelves, counters, etc), operating costs (maintenance, municipal service fees, electricity, heat, telephone, limited advertising) and the building lease or mortgage.

Consignment store Confidence: 70% Arrow up

Consignment store (Chinese), is a transformation of flea market; which sets up many transparent boxes in a small shop for people to rent and sell their products.The renters can also treat the boxes as showrooms and display their products or artworks there.

This kind of shop was originated in Japan and the concept spread in Hong Kong, Taiwan and Macau between 2000 and 2005.; However, the business environment of consignment shop had deteriorated since 2010.

Clothing Confidence: 69% Arrow up

Clothing (also called clothes and attire) is fiber and textile material worn on the body.

The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies.

The amount and type of clothing worn depends on body type, social, and geographic considerations.

Some clothing types can be gender-specific.

Retail Confidence: 65% Arrow

WEBSITE SPEED

swap.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.9s

This domain loads at the median speed of 1.9 seconds.

Speed Percentile

44%

swap.com is faster than approximately 44 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #92.457 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • swap.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (82.6%)
  • Flag for PakistanPakistan (3.0%)
  • Flaf icon for other countryOthers (14.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #25.716
Flag for PakistanPakistan #34.752

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How swap.com looks like on a mobile device such as an iPhone.

Tablet
How swap.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 43% #f0f0f0
  • 40% #ffffff
  • 3% #fffff0
  • 1% #fff0f0
  • 1% #d0d0b0
  • 1% #f0a090
  • 1% #e0e0f0
  • 1% #e09090
  • 1% #ffe0e0
  • 1% #103020
  • 1% #c0c0a0
  • 1% #f0b0b0

Text/code ratio

swap.com's text/code ratio is 1.06%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.06%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 5
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 5
<H1>
Top level heading
Your affordable thrift & consignment store—online!
<H2>
2nd level heading
Recently added items
What is swap.com?
Hand ınspected quality
Affordable pricing
Hassle-free returns
<H6>
6th level heading
Most popular
Legal
Help
Useful links
Follow us
Alt attributes Arrow up

We found 47 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on swap.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 52.512
  • Likes 28.044
  • Shares 14.262
  • Comments 10.206

DOMAIN REGISTRAR

Domain Registrar ENOM, INC.
Registration Date 12/13/1994 29 years, 11 months, 11 days ago
Last Modified 12/16/2015 8 years, 11 months, 8 days ago
Expiration Date 12/16/2023 Expired
Nameservers Arrow up
Host IP Address Country
dns1.name-services.com 98.124.243.1 Flag for United StatesUnited States
dns2.name-services.com 64.98.151.1 Flag for CanadaCanada
dns3.name-services.com 98.124.243.2 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Google LLC
  • IP Address
  • 216.239.38.21
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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