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Whois & Analysis for swatch.com

Dec 3, 2019 1:14 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
The Swatch Group Ltd
• Organization
The Swatch Group Ltd.
• City
Biel/Bienne
• Zip Code
2501
• Country Code
CH
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for swatch.com
83

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Domain Owner
The Swatch Group Ltd. See more
• Category
Shopping
• Online since
• Age
28 years, 4 months, 27 days
• Alexa Rank
#34.024, swatch.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on September 15, 2020.
Title Tag
Swatch® United States - Official website
Length: 46 (recommended: 10 to 70)
Meta Description
Discover the latest Swatch watches - Swiss Made since 1983. Find the nearest Swatch Store around you. Become part of the Swatch Club and explore the Swatch world.
Length: 162 (recommended: 50 to 160)
Google preview
Desktop Version

Swatch® United States - Official website

https://swatch.com

Discover the latest Swatch watches - Swiss Made since 1983. Find the nearest Swatch Store around you. Become part of the Swatch Club and explore the Swatch world.

Mobile Version

https://swatch.com

Swatch® United States - Official website

Discover the latest Swatch watches - Swiss Made since 1983. Find the nearest Swatch Store around you. Become part of the Swatch Cl...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.swatch.com/ar_ae/ ar-ae
https://www.swatch.com/en_ae/ en-ae
https://www.swatch.com/ar_sa/ ar-sa
https://www.swatch.com/en_sa/ en-sa
https://www.swatch.cn/zh_cn/ zh-Hans-CN
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by swatch.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Swatch Confidence: 75% Arrow up

Swatch is a Swiss watchmaker founded in 1983 by Nicolas Hayek, and is subsidiary of The Swatch Group.

The product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which Asian-made digital watches were competing against traditional European-made mechanical watches.

United States Confidence: 71% Arrow up

The United States of America (USA), commonly known as the United States (U.S) or America, is a constitutional federal republic composed of 50 states, a federal district, five major self-governing territories, and various possessions.

Swiss made Confidence: 69% Arrow up

Swiss made is a label used to indicate that a product was made in Switzerland.

From 2017, the legal criteria are:

Non-breaking space Confidence: 67% Arrow
Watch Confidence: 67% Arrow

WEBSITE SPEED

swatch.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

54%

swatch.com is faster than approximately 54 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #34.024 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • swatch.com daily visitors distribution - Total: 10 countries
  • Flag for Russian FederationRussian Federation (6.6%)
  • Flag for TaiwanTaiwan (6.5%)
  • Flag for United States of AmericaUnited States of America (29.3%)
  • Flag for SwitzerlandSwitzerland (15.3%)
  • Flaf icon for other countryOthers (42.3%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #140.384
Flag for TurkeyTurkey #19.347
Flag for MalaysiaMalaysia #13.625
Flag for Russian FederationRussian Federation #16.641
Flag for TaiwanTaiwan #7.371

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How swatch.com looks like on a mobile device such as an iPhone.

Tablet
How swatch.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 48% #909090
  • 21% #606060
  • 13% #f0f0f0
  • 6% #ffffff
  • 5% #806030
  • 2% #101040
  • 1% #705030
  • 1% #707080
  • 1% #601020
  • 1% #90d0b0
  • 1% #e0d0c0
  • 0% #803000

Text/code ratio

swatch.com's text/code ratio is 10.94%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 10.94%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 9
  • <H2> 1
  • <H3> 18
  • <H4> 18
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Knightliness (2)
Happy holidays (2)
Swiss made
Easy return
Delivery
<H2>
2nd level heading
Slideshow
<H3>
3rd level heading
Gift for her
Gift for him
Swatch x hodınkee
Big bold
ı love your folk
<H4>
4th level heading
New releases
Sunglasses
All bijoux
Specials
Swatch & art
Alt attributes Arrow up

We found 25 images on this website.
Great, 0 ALT attributes are missing on your image tags.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 5.986
  • Likes 6
  • Shares 5.979
  • Comments 1

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 06/11/1996 28 years, 4 months, 27 days ago
Last Modified 06/06/2019 5 years, 5 months, 3 days ago
Expiration Date 06/10/2020 Expired
Nameservers Arrow up
Host IP Address Country
a5-67.akam.net 95.100.168.67 Flag for BelgiumBelgium
a8-64.akam.net 2.16.40.64 Flag for United StatesUnited States
a28-66.akam.net 95.100.173.66 Flag for ColombiaColombia

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Swisscom IT Services AG
  • IP Address
  • 193.222.87.173
  • Country
  • Flag for SwitzerlandSwitzerland
  • Region
  • Aargau , Wohlen
  • Latitude and Longitude
  • 47.3524 : 8.2788

SHOPPING COMPETITORS IN SWITZERLAND

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