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Whois & Analysis for swiffer.com

Nov 18, 2019 10:29 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
The Procter & Gamble Company
• Organization
The Procter & Gamble Company
• City
Cincinnati
• Zip Code
45202
• State
OH
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for swiffer.com
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
The Procter & Gamble Company See more
• Category
Shopping  >  Couponing
• Online since
October 6, 1997 Explore Wayback Machine
• Age
27 years, 28 days
• Alexa Rank
#186.067, swiffer.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on September 23, 2020.
Title Tag
Household Cleaning Products for Every Surface | Swiffer
Length: 55 (recommended: 10 to 70)
Meta Description
Revolutionize the way you clean with Swiffer household cleaning products. Our sweeping, mopping, & dusting solutions clean virtually every home surface!
Length: 156 (recommended: 50 to 160)
Google preview
Desktop Version

Household Cleaning Products for Every Surface | Swiffer

https://swiffer.com

Revolutionize the way you clean with Swiffer household cleaning products. Our sweeping, mopping, & dusting solutions clean virtually every home surface!

Mobile Version

https://swiffer.com

Household Cleaning Products for Every Surface | Swiffer

Revolutionize the way you clean with Swiffer household cleaning products. Our sweeping, mopping, & dusting solutions clean vir...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
language en-US
category Listing
url

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by swiffer.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Swiffer Confidence: 86% Arrow up

Swiffer is a line of cleaning products by Procter & Gamble.

Introduced in 1999, the brand uses the "razor-and-blades" business model; whereby the consumer purchases the handle assembly at a low price, but must continue to purchase replacement refills and pads over the lifespan of the product.

Swiffer has become a half-billion dollar brand in fifteen countries.

WEBSITE SPEED

swiffer.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.4s

This domain loads at the median speed of 2.4 seconds.

Speed Percentile

33%

swiffer.com is faster than approximately 33 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #186.067 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • swiffer.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (85.4%)
  • Flaf icon for other countryOthers (14.6%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #76.696

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How swiffer.com looks like on a mobile device such as an iPhone.

Tablet
How swiffer.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 13% #ffffff
  • 12% #a07050
  • 8% #b08060
  • 6% #603080
  • 6% #c09070
  • 6% #f0f0f0
  • 5% #e0e0e0
  • 4% #c0a080
  • 3% #d0b090
  • 2% #40b030
  • 2% #702080
  • 2% #fffff0

Text/code ratio

swiffer.com's text/code ratio is 1.23%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.23%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 14
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
You'll be floored
Shed happens
Done and dusted
Don't let messesoverstay theır welcome.
Never run outof refılls agaın!
Alt attributes Arrow up

We found 49 images on this website.
10 ALT attributes are missing on your image tags. The issue affects 2 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
- data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== 8
Image with missing alt attribute found on swiffer.com https://www.facebook.com/tr?id=625282437990605&ev=PageView&noscript=1 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 10 images on swiffer.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 497
  • Likes 19
  • Shares 465
  • Comments 13

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 10/06/1997 27 years, 28 days ago
Last Modified 10/01/2019 5 years, 1 month, 3 days ago
Expiration Date 10/05/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns3-02.azure-dns.org 13.107.24.2 Flag for United StatesUnited States
ns2-02.azure-dns.net 64.4.48.2 Flag for United StatesUnited States
ns1-02.azure-dns.com 40.90.4.2 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 40.70.163.85
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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