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Whois & Analysis for swingline.com

Jan 15, 2020 11:30 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
ACCO Brands Corporation
• City
Lake Zurich
• Zip Code
60047
• State
IL
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for swingline.com
62

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
ACCO Brands Corporation See more
• Category
Shopping
• Online since
August 30, 1997 Explore Wayback Machine
• Age
27 years, 2 months, 7 days
• Alexa Rank
#984.340, swingline.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
Swingline | Durable Staplers, Shredders and More
Length: 48 (recommended: 10 to 70)
Meta Description
Best known for the red stapler, Swingline has all the office supplies you need to maximize your productivity. Shop now.
Length: 119 (recommended: 50 to 160)
Google preview
Desktop Version

Swingline | Durable Staplers, Shredders and More

http://swingline.com

Best known for the red stapler, Swingline has all the office supplies you need to maximize your productivity. Shop now.

Mobile Version

http://swingline.com

Swingline | Durable Staplers, Shredders and More

Best known for the red stapler, Swingline has all the office supplies you need to maximize your productivity. Shop now.

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.swingline.com/us/us/home en-US
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index, follow
robots NOODP
copyright Copyright 2020

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by swingline.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Swingline Confidence: 84% Arrow up

Swingline is a division of ACCO Brands Corporation that specializes in manufacturing staplers and hole punches.

The company was formerly located in Long Island City, Queens, New York, United States, but the plant was moved to Nogales, Mexico in 1999.

Stapler Confidence: 73% Arrow up

A stapler is a mechanical device that joins pages of paper or similar material by driving a thin metal staple through the sheets and folding the ends.

Staplers are widely used in government, business, offices, homes and schools.

Office supplies Confidence: 62% Arrow

WEBSITE SPEED

swingline.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.3s

This domain loads at the median speed of 2.3 seconds.

Speed Percentile

34%

swingline.com is faster than approximately 34 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #984.340 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How swingline.com looks like on a mobile device such as an iPhone.

Tablet
How swingline.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 16% #000000
  • 9% #ffffff
  • 8% #f0f0f0
  • 6% #001020
  • 6% #0060b0
  • 5% #002040
  • 4% #000020
  • 4% #005090
  • 4% #004070
  • 4% #0070d0
  • 3% #a0d070
  • 2% #003060

Text/code ratio

swingline.com's text/code ratio is 4.88%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.88%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 5
  • <H4> 4
  • <H5> 3
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Quality, ınnovation, reliability
<H3>
3rd level heading
Products
Company
Support
Contact us
Keep in touch
<H4>
4th level heading
View cart
Polish your presentation
Sit back and relax!
Do you have a new product idea, a product improvement, or feedback to share about our products?
<H5>
5th level heading
Bound documents have a neatly finished look and are an excellent solution for keeping together a high volume of pages. clıck here
Auto feed shredding with swingline® stack-and-shred™ clıck here
Acco brands is committed to innovation, and accoideas™ is the place to connect with us. to learn more: clıck here
Alt attributes Arrow up

We found 1 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on swingline.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 08/30/1997 27 years, 2 months, 7 days ago
Last Modified 10/04/2019 5 years, 1 month, 3 days ago
Expiration Date 08/29/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns4-06.azure-dns.info 13.107.160.6 Flag for United StatesUnited States
ns1-06.azure-dns.com 40.90.4.6 Flag for United StatesUnited States
ns3-06.azure-dns.org 13.107.24.6 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 40.78.149.5
  • Country
  • Flag for United StatesUnited States
  • Region
  • Iowa , Des Moines
  • Latitude and Longitude
  • 41.5908 : -93.6208
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