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Whois & Analysis for swireproperties.com

Dec 27, 2019 12:53 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for swireproperties.com
28

4 criteria passed
7 criteria to solve

PERFORMANCE OPPORTUNITIES

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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
• Age
28 years, 4 months, 29 days
• Alexa Rank
#573.319, swireproperties.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
Home | Swire Properties
Length: 23 (recommended: 10 to 70)
Meta Description
Established in Hong Kong in 1972, Swire Properties develops and manages world-class commercial, retail, hotels and residential properties. The company was listed on the Main Board of the Stock Exchange of Hong Kong in 2012
Length: 222 (recommended: 50 to 160)
Google preview
Desktop Version

Home | Swire Properties

http://swireproperties.com

Established in Hong Kong in 1972, Swire Properties develops and manages world-class commercial, retail, hotels and residential properties. The company was listed on...

Mobile Version

http://swireproperties.com

Home | Swire Properties

Established in Hong Kong in 1972, Swire Properties develops and manages world-class commercial, retail, hotels and residential pro...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by swireproperties.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Swire Group Confidence: 88% Arrow up

The Swire Group is a diversified conglomerate, headquartered in Swire House in the City of Westminster, London.

Many of its core businesses can be found within the Asia Pacific region, where traditionally Swire's operations have centred on Hong Kong and Mainland China.

Within Asia, Swire's activities come under the group's publicly quoted arm, Swire Pacific Limited.

Elsewhere in the world, many businesses are held directly by parent company, John Swire & Sons Limited, in Australia, Papua New Guinea, East Africa, Sri Lanka, the USA and UK.

Swire controls a large property empire in Asia - mainly Hong Kong.

The current chairman is Barnaby Swire.

Taikoo (太古) is the Chinese name of Swire.

It serves as the brand name for businesses such as Taikoo Sugar and Taikoo Shing.

Hong Kong Stock Exchange Confidence: 79% Arrow up

The Stock Exchange of Hong Kong Limited (SEHK) is a stock exchange located in Hong Kong.

It is East Asia's and Asia's third largest stock exchange in terms of market capitalization behind the Tokyo Stock Exchange and Shanghai Stock Exchange, and the sixth largest in the world before Euronext.

As of 31 October 2016, SEHK had 1,955 listed companies, 989 of which are from mainland China, 856 from Hong Kong and 110 from abroad (e.g. Taiwan, Malaysia, United States, Singapores, etc) Hong Kong Exchanges and Clearing owns SEHK and is itself listed on SEHK.

Commerce Confidence: 72% Arrow up

Commerce is the activity of buying and selling of goods and services, especially on a large scale.

The system includes legal, economic, political, social, cultural and technological systems that are in operation in any country or internationally.

Retail Confidence: 71% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

Residential area Confidence: 69% Arrow up

A residential area is a land use in which housing predominates, as opposed to industrial and commercial areas.

WEBSITE SPEED

swireproperties.com website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.5s

This domain loads at the median speed of 1.5 seconds.

Speed Percentile

60%

swireproperties.com is faster than approximately 60 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #573.319 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • swireproperties.com daily visitors distribution - Total: 1 country
  • Flag for Hong KongHong Kong (84.0%)
  • Flaf icon for other countryOthers (16%)

Traffic country ranks

Country Rank
Flag for Hong KongHong Kong #8.694

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How swireproperties.com looks like on a mobile device such as an iPhone.

Tablet
How swireproperties.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 28% #f0f0f0
  • 27% #102010
  • 9% #404030
  • 7% #203010
  • 5% #ffffff
  • 4% #304020
  • 2% #70b0f0
  • 2% #80c0f0
  • 2% #a0c0e0
  • 1% #000000
  • 1% #405010
  • 1% #908070

Text/code ratio

swireproperties.com's text/code ratio is 13.21%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 13.21%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 4
  • <H3> 3
  • <H4> 0
  • <H5> 6
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Explore our portfolio
Explore arts & culture
Explore our communities
Explore sustainable development
<H3>
3rd level heading
Featured properties
Latest updates
Financial performance
<H5>
5th level heading
Our stories
Featured properties
Our busıness
Global recognition
Job openings
Alt attributes Arrow up

We found 23 images on this website.
15 ALT attributes are missing on your image tags. The issue affects 5 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 15 images on swireproperties.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 06/19/1996 28 years, 4 months, 29 days ago
Last Modified 04/30/2019 5 years, 6 months, 19 days ago
Expiration Date 06/18/2024 Expired
Nameservers Arrow up
Host IP Address Country
ns9.imsbiz.com 210.87.253.59 Flag for Hong KongHong Kong
ns10.imsbiz.com 210.87.250.155 Flag for Hong KongHong Kong

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • WTT HK Limited
  • IP Address
  • 210.5.190.153
  • Country
  • Flag for Hong KongHong Kong
  • Region
  • Central and Western District , Central
  • Latitude and Longitude
  • 22.2909 : 114.15
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