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SEO Report for swisscard.ch

November 24, 2019 2:04 PM
Desktop screen Desktop screenshot for swisscard.ch

SEO SCORE

Favicon for swisscard.chswisscard.ch
86

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Improve your social media presence. Encourage people to share your homepage.
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OVERVIEW

• Category
Personal Finance  >  Credit / Debit & Loans
• Alexa Rank
#43.818, swisscard.ch is in the world's top 50.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by SwissSign AG is valid from September 26, 2019 to September 26, 2021.
Title Tag
Swisscard AECS, the Swiss credit card company | Swisscard AECS
Length: 62 (recommended: 10 to 70)
Meta Description
Swisscard offers American Express, Mastercard and VISA cards for private and business clients, as well as payment solutions for retailers.
Length: 138 (recommended: 50 to 160)
Google preview
Desktop Version

Swisscard AECS, the Swiss credit card company | Swisscard AECS

https://swisscard.ch

Swisscard offers American Express, Mastercard and VISA cards for private and business clients, as well as payment solutions for retailers.

Mobile Version

Favicon for swisscard.ch https://swisscard.ch

Swisscard AECS, the Swiss credit card company | Swisscard AECS

Swisscard offers American Express, Mastercard and VISA cards for private and business clients, as well as payment solutions for re...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by swisscard.ch.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
American Express Confidence: 88% Arrow up

The American Express Company, also known as Amex, is an American multinational financial services corporation headquartered in Manhattan's Three World Financial Center in New York City, United States.

Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average.

The company is best known for its credit card, charge card, and traveler's cheque businesses.

Amex cards account for approximately 24% of the total dollar volume of credit card transactions in the US.

MasterCard Confidence: 87% Arrow up

Mastercard Incorporated or Mastercard Worldwide is an American multinational financial services corporation headquartered in the MasterCard International Global Headquarters, Purchase, New York, United States, in Westchester County.

The Global Operations Headquarters is located in O'Fallon, Missouri, United States, a suburb of St. Louis, Missouri.

Throughout the world, its principal business is to process payments between the banks of merchants and the card issuing banks or credit unions of the purchasers who use the "Mastercard" brand debit and credit cards to make purchases.

Mastercard Worldwide has been a publicly traded company since 2006.

Prior to its initial public offering, MasterCard Worldwide was a cooperative owned by the more than 25,000 financial institutions that issue its branded cards.

Credit card Confidence: 80% Arrow up

A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services, based on the cardholder's promise to the card issuer to pay them for the amounts so paid plus other agreed charges.

The card issuer (usually a bank) creates a revolving account and grants a line of credit to the cardholder, from which the cardholder can borrow money for payment to a merchant or as a cash advance.

Visa Inc. Confidence: 78% Arrow up

Visa Inc. (or) (also known as Visa, stylized as VISA) is an American multinational financial services corporation headquartered in Foster City, California, United States.

It facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards and debit cards.

Visa does not issue cards, extend credit or set rates and fees for consumers; rather, Visa provides financial institutions with Visa-branded payment products that they then use to offer credit, debit, prepaid and cash-access programs to their customers.

In 2015, the Nilson Report, a publication that tracks the credit card industry, found that Visa’s global network (known as VisaNet) processed 100 billion transactions with a total volume of US$6.8 trillion.

Retail Confidence: 69% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

WEBSITE SPEED

swisscard.ch website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

67%

swisscard.ch is faster than approximately 67 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #43.818 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for swisscard.ch

Daily visitors by country

  • swisscard.ch daily visitors distribution - Total: 1 country
  • Flag for SwitzerlandSwitzerland (97.8%)
  • Flaf icon for other countryOthers (4.4%)

Traffic country ranks

Country Rank
Flag for SwitzerlandSwitzerland #196

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How swisscard.ch looks like on a mobile device such as an iPhone.

Tablet
How swisscard.ch looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 35% #f0f0f0
  • 32% #ffffff
  • 5% #605050
  • 4% #807060
  • 4% #706050
  • 3% #203040
  • 3% #c0b0a0
  • 3% #102030
  • 2% #a08070
  • 2% #b09080
  • 2% #c0a090
  • 1% #fffff0

Text/code ratio

swisscard.ch's text/code ratio is 2.59%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.59%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 14
  • <H3> 15
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Help
Search
Login
Language selection
Cashback cards (3)
<H3>
3rd level heading
Help-center
Login private customers
Login business clients
Merchant login
Language
Alt attributes Arrow up

We found 31 images on this website.
Great, 0 ALT attributes are missing on your image tags.

SOCIAL

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 10
  • Likes 1
  • Shares 8
  • Comments 1
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • Aspectra (Schweiz) AG
  • IP Address
  • 185.27.184.56
  • Country
  • Flag for SwitzerlandSwitzerland
  • Region
  • Zurich , Zurich
  • Latitude and Longitude
  • 47.3703 : 8.52895

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