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SEO Report for swisscom.ch

November 29, 2019 9:47 AM
Desktop screen Desktop screenshot for swisscom.ch

SEO SCORE

Favicon for swisscom.chswisscom.ch
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Arts & Entertainment  >  Television & Video
• Alexa Rank
#8.272, swisscom.ch is in the world's top 10.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by SwissSign AG has expired on July 17, 2020.
Title Tag
Swisscom Residential Customers: Mobile, TV, Internet and fixed network | Swisscom
Length: 82 (recommended: 10 to 70)
Meta Description
Swisscom Residential Customers - suitable offers and services for communication and entertainment around the clock.
Length: 115 (recommended: 50 to 160)
Google preview
Desktop Version

Swisscom Residential Customers: Mobile, TV, Internet and fixed network...

https://swisscom.ch

Swisscom Residential Customers - suitable offers and services for communication and entertainment around the clock.

Mobile Version

Favicon for swisscom.ch https://swisscom.ch

Swisscom Residential Customers: Mobile, TV, Internet and fixed network...

Swisscom Residential Customers - suitable offers and services for communication and entertainment around the clock.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index,follow

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by swisscom.ch.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Swisscom Confidence: 88% Arrow up

Swisscom AG is a major telecommunications provider in Switzerland.

Its headquarters are located at Worblaufen near Bern.

The Swiss Confederation owns 51.0 percent of Swisscom AG.

As of the end of 2015, Swisscom had around 21,000 employees and generated revenues of CHF 11,678 billions.

In 2008, Swisscom acquired its five millionth NATEL customer, which means that the two thirds of the Swiss population used the Swisscom mobile network and in 2013 Swisscom TV counted a million customers.

Mobile television Confidence: 79% Arrow up

Mobile television is television watched on a small handheld or mobile device.

It includes pay TV service delivered via mobile phone networks or received free-to-air via terrestrial television stations.

Regular broadcast standards or special mobile TV transmission formats can be used.

Additional features include downloading TV programs and podcasts from the Internet and storing programming for later viewing.

Internet Confidence: 76% Arrow up

The Internet is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide.

It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies.

The Internet carries an extensive range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and peer-to-peer networks for file sharing.

Telecommunication Confidence: 75% Arrow up

Telecommunication is the transmission of signs, signals, messages, writings, images and sounds or intelligence of any nature by wire, radio, optical or other electromagnetic systems.

Telecommunication occurs when the exchange of information between communication participants includes the use of technology.

It is transmitted either electrically over physical media, such as cables, or via electromagnetic radiation.

Such transmission paths are often divided into communication channels which afford the advantages of multiplexing.

The term is often used in its plural form, telecommunications, because it involves many different technologies.

Landline Confidence: 72% Arrow up

A landline telephone (also known as land line, land-line, main line, home phone, landline, fixed-line, and wireline) refers to a phone that uses a metal wire or fibre optic telephone line for transmission as distinguished from a mobile cellular line, which uses radio waves for transmission.

WEBSITE SPEED

swisscom.ch website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

62%

swisscom.ch is faster than approximately 62 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #8.272 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for swisscom.ch

Daily visitors by country

  • swisscom.ch daily visitors distribution - Total: 5 countries
  • Flag for SwitzerlandSwitzerland (80.9%)
  • Flag for FranceFrance (5.8%)
  • Flag for FranceFrance (4.4%)
  • Flaf icon for other countryOthers (8.9%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #90.407
Flag for United States of AmericaUnited States of America #121.622
Flag for SwitzerlandSwitzerland #44
Flag for FranceFrance #5.896
Flag for FranceFrance #0

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How swisscom.ch looks like on a mobile device such as an iPhone.

Tablet
How swisscom.ch looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 35% #ffffff
  • 14% #f0f0f0
  • 12% #d03040
  • 9% #d04050
  • 5% #c02030
  • 4% #d06070
  • 3% #f03020
  • 2% #f0f0ff
  • 2% #fff0f0
  • 2% #f0ffff
  • 2% #c05060
  • 1% #fffff0

Text/code ratio

swisscom.ch's text/code ratio is 2.56%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.56%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 18
  • <H3> 11
  • <H4> 32
  • <H5> 0
  • <H6> 4
<H1>
Top level heading
Welcome to your swisscom world.
Something for everyone
<H2>
2nd level heading
Plans & rates (2)
Devices & accessories (2)
Help & services (2)
Mobile,tv,ınternet, telephony (2)
Tv, ınternet, telephony (2)
<H3>
3rd level heading
Winter. wonder. sale.
Huawei p30 & huawei p30 pro
Samsung galaxy
Offers
Switch to swisscom
<H4>
4th level heading
İnone combo-deals (2)
ınternet, tv & landline (2)
İnone mobile: plans & rates (2)
For all under 26 (2)
Smartphones & tablets (2)
<H6>
6th level heading
View
Go to customer center (3)
Alt attributes Arrow up

We found 14 images on this website.
12 ALT attributes are missing on your image tags. The issue affects 2 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 12 images on swisscom.ch. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 6.232
  • Likes 2.683
  • Shares 3.146
  • Comments 403
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • Swisscom (Schweiz) AG
  • IP Address
  • 195.186.210.170
  • Country
  • Flag for SwitzerlandSwitzerland
  • Region
  • Vaud , Crissier
  • Latitude and Longitude
  • 46.5459 : 6.5757

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