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SEO Report for swisspay.ch

December 27, 2019 1:15 PM
Desktop screen Desktop screenshot for swisspay.ch

SEO SCORE

Favicon for swisspay.chswisspay.ch
55

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Business  >  Advertising

FREE FORM BUILDER

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SEO

Redirection
swisspay.ch redirects to https://smartwall.ai
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on March 16, 2020.
Title Tag
Paywall conversion optimization platform for media & advertisers
Length: 68 (recommended: 10 to 70)
Meta Description
SmartWall is a monetization platform dedicated to drive more engagement, more loyalty and more revenue - Personalization -A/B Testing - CRO - Segmentation
Length: 154 (recommended: 50 to 160)
Google preview
Desktop Version

Paywall conversion optimization platform for media & advertisers

https://swisspay.ch

SmartWall is a monetization platform dedicated to drive more engagement, more loyalty and more revenue - Personalization -A/B Testing - CRO - Segmentation

Mobile Version

Favicon for swisspay.ch https://swisspay.ch

Paywall conversion optimization platform for media & advertisers

SmartWall is a monetization platform dedicated to drive more engagement, more loyalty and more revenue - Personalization -A/B Test...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots noodp

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by swisspay.ch.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
A/B testing Confidence: 90% Arrow up

In marketing and business intelligence, A/B testing is a term for a randomized experiment with two variants, A and B, which are the control and variation in the controlled experiment.

A/B testing is a form of statistical hypothesis testing with two variants leading to the technical term, two-sample hypothesis testing, used in the field of statistics.

Other terms used for this method include bucket tests and split.run testing.

These terms can have a wider applicability to more than two variants, but the term A/B testing is also frequently used in the context of testing more than two variants.

In online settings, such as web design (especially user experience design), the goal of A/B testing is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).

Formally the current web page is associated with the null hypothesis.

A/B testing is a way to compare two versions of a single variable typically by testing a subject's response to variable A against variable B, and determining which of the two variables is more effective.

Conversion rate optimization Confidence: 89% Arrow up

In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.

It is commonly referred to as CRO.

Paywall Confidence: 80% Arrow up

Restricting access to Internet content via a paid subscription is often called a paywall.

Partial information such as an abstract of content may be available free of charge.

Paywalls that allow minimal to no access to content without subscription could be called "hard"; those that allow more flexibility in what users can view without subscribing, such as selective free content, or a limited number of articles per month, or the sampling of several pages of a book or paragraphs of an article are "soft" paywalls.

Newspapers started implementing paywalls on their websites in the mid-2010s to increase their revenue, which had been diminishing due to a decline in paid print readership and advertising revenue.

Academic papers are often subject to a paywall, and available typically to researchers via academic libraries that subscribe.

Market segmentation Confidence: 75% Arrow up

Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

In dividing or segmenting markets, researchers typically look for shared characteristics such as common needs, common interests, similar lifestyles or even similar demographic profiles.

The overall aim of segmentation is to identify high yield segments – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets).

Personalization Confidence: 74% Arrow up

Personalization, sometimes known as customization, consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals.

A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising.

Personalization is a key element in social media and recommender systems.

WEBSITE SPEED

swisspay.ch website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How swisspay.ch looks like on a mobile device such as an iPhone.

Tablet
How swisspay.ch looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 75% #00e0ff
  • 7% #f0f0f0
  • 4% #00b0f0
  • 3% #10c0f0
  • 2% #00a0e0
  • 1% #0080b0
  • 1% #0090b0
  • 1% #0090c0
  • 1% #005060
  • 1% #10c0ff
  • 1% #ffffff
  • 1% #b0f0ff

Text/code ratio

swisspay.ch's text/code ratio is 4.86%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.86%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 6
  • <H3> 4
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Recently featured in
<H2>
2nd level heading
Boost your revenue and audience value
Personalize user experience,
Get closer to your readers,
The smartwall: a massive opportunity
Turn attention
<H3>
3rd level heading
Personalization & monetization platform for online media
Drive more engagement
Convert your potential subscribers
İnto meaningful revenue
Alt attributes Arrow up

We found 37 images on this website.
36 ALT attributes are missing on your image tags. The issue affects 35 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on swisspay.ch https://www.smartwall.ai/wp-content/uploads/2015/10/SwissPay-Smart-Wall-paywall.png 1
Image with missing alt attribute found on swisspay.ch https://www.smartwall.ai/wp-content/uploads/2015/10/le-temps-n.png 1
Image with missing alt attribute found on swisspay.ch https://www.smartwall.ai/wp-content/uploads/2015/10/lagardere-active.png 1
Image with missing alt attribute found on swisspay.ch https://www.smartwall.ai/wp-content/uploads/2015/10/500_253_logo_marianne-1-e1519045511363.jpg 1
Image with missing alt attribute found on swisspay.ch https://www.smartwall.ai/wp-content/uploads/2015/10/Logo-Agefi.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 36 images on swisspay.ch. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • Infomaniak Network Management
  • IP Address
  • 83.166.138.23
  • Country
  • Flag for SwitzerlandSwitzerland
  • Region
  • Geneva , Geneva
  • Latitude and Longitude
  • 46.1874 : 6.13533

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