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Whois & Analysis for swogo.com

Dec 6, 2019 10:56 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
PriceBolt
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• Country Code
GB
• Phone Number
REDACTED FOR PRIVACY ext: REDACTED FOR PRIVACY
• Domain Registrar
Desktop screen Desktop screenshot for swogo.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
April 24, 2011 Explore Wayback Machine
• Age
13 years, 6 months, 29 days
• Alexa Rank

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 18, 2020.
Title Tag
Swogo | Automated Cross-Sell Bundles for Leading Retailers
Length: 58 (recommended: 10 to 70)
Meta Description
Brands like El Corte Inglés, Decathlon, Sephora and Media Markt sell more with Swogo. RetailWeek nominated Swogo as Top 25 Most Innovative Retail Company.
Length: 155 (recommended: 50 to 160)
Google preview
Desktop Version

Swogo | Automated Cross-Sell Bundles for Leading Retailers

https://swogo.com

Brands like El Corte Inglés, Decathlon, Sephora and Media Markt sell more with Swogo. RetailWeek nominated Swogo as Top 25 Most Innovative Retail Company.

Mobile Version

https://swogo.com

Swogo | Automated Cross-Sell Bundles for Leading Retailers

Brands like El Corte Inglés, Decathlon, Sephora and Media Markt sell more with Swogo. RetailWeek nominated Swogo as Top 25 Most In...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by swogo.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
El Corte Inglés Confidence: 88% Arrow up

El Corte Inglés S.A., headquartered in Madrid, is the biggest department store group in Europe and ranks fourth worldwide.

El Corte Inglés is Spain's only remaining department store chain, as well as owner of several associated businesses, such as:

Media Markt Confidence: 87% Arrow up

Media Markt is a German chain of stores selling consumer electronics with numerous branches throughout Europe and Asia.

It is Europe's largest retailer of consumer electronics, and the second largest in the world after American retailer Best Buy.

Sephora Confidence: 87% Arrow up

Sephora is a French chain of cosmetics stores founded in 1969.

Featuring nearly 300 brands, along with its own private label, Sephora offers beauty products including makeup, skincare, body, fragrance, nail color, and haircare.

Sephora is owned by luxury conglomerate LVMH as of 1997.

The Sephora logo is a white "S"-shaped flame against a black background.

The name comes from the Greek spelling of Zipporah (Sepphōra), the most beautiful wife of Moses.

Decathlon Group Confidence: 77% Arrow up

Decathlon is one of the world's largest sporting goods retailers.

Decathlon started with a store in Lille, France in 1976, founded by Michel Leclercq.

It started to expand abroad a decade later, to Germany in 1986, Spain in 1992, Italy in 1998, Portugal, the United Kingdom in 1999, China in 2003, India in 2009 and Southeast Asia in 2012.

Today, there are more than 850 stores in 22 countries.

The company employs more than 60,000 staff from 80 different nationalities.

Cross-selling Confidence: 71% Arrow up

Cross-selling is the action or practice of selling an additional product or service to an existing customer.

In practice, businesses define cross-selling in many different ways.

Elements that might influence the definition might include the size of the business, the industry sector it operates within and the financial motivations of those required to define the term.

WEBSITE SPEED

swogo.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.5s

This domain loads at the median speed of 0.5 seconds.

Speed Percentile

95%

swogo.com is faster than approximately 95 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #1.508.557 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • swogo.com daily visitors distribution - Total: 1 country
  • Flag for ColombiaColombia (72.1%)
  • Flaf icon for other countryOthers (27.9%)

Traffic country ranks

Country Rank
Flag for ColombiaColombia #15.086

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How swogo.com looks like on a mobile device such as an iPhone.

Tablet
How swogo.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 39% #909090
  • 22% #707070
  • 18% #809090
  • 7% #605040
  • 3% #a0a0a0
  • 2% #807060
  • 2% #604030
  • 2% #ffffff
  • 1% #503020
  • 1% #000000
  • 1% #807070
  • 1% #707020

Text/code ratio

swogo.com's text/code ratio is 4.78%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.78%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 13
  • <H3> 4
  • <H4> 0
  • <H5> 6
  • <H6> 0
<H1>
Top level heading
Revolutionizing cross-sell for leading retailers
<H2>
2nd level heading
Leading retailers around the world succeed with swogo
Media markt secures instant results with swogo (2)
Game changing cross-sell drives 3x sales (2)
ıt’s easy to get started (2)
ındustry leading technology that drives results (2)
<H3>
3rd level heading
Why swogo
Customer success
Company
Social
<H5>
5th level heading
Email (2)
United kingdom (2)
Portugal (2)
Alt attributes Arrow up

We found 64 images on this website.
63 ALT attributes are missing on your image tags. The issue affects 43 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on swogo.com https://swogo.com/wp-content/uploads/2019/09/swogo-white-1.png 1
Image with missing alt attribute found on swogo.com https://swogo.com/wp-content/uploads/2019/09/decathlon-logo-white.png 1
Image with missing alt attribute found on swogo.com https://swogo.com/wp-content/uploads/2019/09/sephora-logo-white.png 1
Image with missing alt attribute found on swogo.com https://swogo.com/wp-content/uploads/2019/09/mediamart.png 1
Image with missing alt attribute found on swogo.com https://swogo.com/wp-content/uploads/2019/09/toys-r-us-white.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 63 images on swogo.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 129
  • Likes 0
  • Shares 129
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar 123-REG LIMITED
Registration Date 04/24/2011 13 years, 6 months, 29 days ago
Last Modified 04/17/2019 5 years, 7 months, 7 days ago
Expiration Date 04/24/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns-1091.awsdns-08.org 205.251.196.67 Flag for United StatesUnited States
ns-2046.awsdns-63.co.uk 205.251.199.254 Flag for United StatesUnited States
ns-304.awsdns-38.com 205.251.193.48 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • UKDedicated Ltd
  • IP Address
  • 5.134.10.124
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , Hemel Hempstead
  • Latitude and Longitude
  • 51.7643 : -0.432563
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