Whois & Analysis for sykes.com

Intelligent Customer Function or 'Intelligent Client' (IC) is an inhouse capability within a host organisation which has responsibility for the ownership, management and delivery of a defined service or range of services on behalf of part or all of the organization, to that organisation.

Examples of the IC service include IT/ IS services, property and facilities, project delivery, Human resources, marketing, research and development etc.

The services for which the IC has responsibility can be delivered by resources employed by the host organization (members of staff) or can be sourced from the market (an outsourced service).

The IC is responsible for engagement with the host organization to understand and capture the important aspects of the organisations core business and strategy which the defined managed service will need to deliver benefits, and providing a representation of that service in language that is understood by the organization, and for which the organization accepts it will fund, typically a Service Level Agreement.

Where the service is to be delivered in part or full by a third party this Service Level Agreement will need to be utilized in a specification or service requirement statement.

This specification, as part of a tender document enables the procurement of outsourced services.

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Business process outsourcing (BPO) is a subset of outsourcing that involves the contracting of the operations and responsibilities of a specific business process to a third-party service provider.

Originally, this was associated with manufacturing firms, such as Coca-Cola that outsourced large segments of its supply chain.

In commerce, customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship.

Customer service is the provision of service to customers before, during and after a purchase.

The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest".