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Whois & Analysis for theadvocate.com

Dec 9, 2019 1:19 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
PERFECT PRIVACY, LLC
• Address
5335 Gate Parkway care of Network Solutions PO Box 459
• City
Jacksonville
• Zip Code
32256
• State
FL
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for theadvocate.com
76

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
News / Weather / Information
• Online since
November 8, 1995 Explore Wayback Machine
• Age
28 years, 5 months, 13 days
• Alexa Rank
#3.201, theadvocate.com is in the world's top 5.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 8, 2020.
Title Tag
The Advocate | Baton Rouge, Louisiana Breaking News, Sports | The Advocate | Baton Rouge News, Sports and Entertainment
Length: 119 (recommended: 10 to 70)
Meta Description
The Advocate is Louisiana's leading news source, providing award-winning local and regional news coverage.
Length: 106 (recommended: 50 to 160)
Google preview
Desktop Version

The Advocate | Baton Rouge, Louisiana Breaking News, Sports | The Advo...

https://theadvocate.com

The Advocate is Louisiana's leading news source, providing award-winning local and regional news coverage.

Mobile Version

https://theadvocate.com

The Advocate | Baton Rouge, Louisiana Breaking News, Sports | The Advo...

The Advocate is Louisiana's leading news source, providing award-winning local and regional news coverage.

Encoding
No language/character encoding is specified
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
author The Advocate
viewport width=device-width, initial-scale=1.0, maximum-scale=1, user-scalable=0, shrink-to-fit=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by theadvocate.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Baton Rouge, Louisiana Confidence: 80% Arrow up

Baton Rouge (French for "Red Stick", French: Bâton-Rouge) is the capital of the U.S. state of Louisiana and its second-largest city.

It forms the parish seat of East Baton Rouge Parish and is located on the eastern bank of the Mississippi River.

Breaking news Confidence: 76% Arrow up

Breaking news, interchangeably termed latebreaking news and also known as a special report or special coverage or news bulletin, is a current issue that broadcasters feel warrants the interruption of scheduled programming and/or current news in order to report its details.

Its use is also assigned to the most significant story of the moment or a story that is being covered live.

It could be a story that is simply of wide interest to viewers and has little impact otherwise.

Many times, breaking news is used after the news organization has already reported on the story.

When a story has not been reported on previously, the graphic and phrase "Just In" is sometimes used instead.

Local news Confidence: 69% Arrow up

In journalism, local news refers to coverage of events, by the news, in a local context that wouldn't be an interest of another locality, or otherwise be of national or international scope.

Source (journalism) Confidence: 65% Arrow

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on theadvocate.com

TRAFFIC

This website is ranked #3.201 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • theadvocate.com daily visitors distribution - Total: 10 countries
  • Flag for United States of AmericaUnited States of America (97.49%)
  • Flaf icon for other countryOthers (2.61%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #212.648
Flag for United States of AmericaUnited States of America #550
Flag for AustraliaAustralia #33.956
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #25.975
Flag for FranceFrance #54.969

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How theadvocate.com looks like on a mobile device such as an iPhone.

Tablet
How theadvocate.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 54% #ffffff
  • 36% #f0f0f0
  • 1% #fff0f0
  • 1% #304040
  • 1% #c02020
  • 1% #d0b0b0
  • 1% #d00000
  • 1% #e09090
  • 0% #fffff0
  • 0% #b02030
  • 0% #d07070
  • 0% #f0ffff

Text/code ratio

theadvocate.com's text/code ratio is 2.08%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.08%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 8
  • <H3> 26
  • <H4> 39
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Rabalais: after weeks of twists and turns, the cfp got it right — lsu should be no. 1
Pedestrian injured after being hit by car in downtown baton rouge
How the saints' high-stakes game came down to the last play — and a loss to the 49ers in a thriller
Strange enough for you? lsu has the offensive edge against oklahoma in peach bowl semifinal
Lsu vs. oklahoma scouting report: learn more about the sooners offense, defense
<H3>
3rd level heading
Champs! buy your copy of lsu's commemorative sec championship poster
Stay in the know
More baton rouge news coverage
Authorities book 2 on suspicion of dwı in east baton rouge parish (2)
Man dies from injuries from saturday morning shooting at howell community park in baton rouge (2)
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Tıgers wın!
Country singer trisha yearwood to perform with baton rouge symphony for annual concert series
Recap cfp selection show: see what they're saying about lsu in the playoffs (2)
Christmas trees can be a serious fire risk, make house blazes deadly; here are safety tips
Lsu secures no. 1 seed in college football playoff, will face oklahoma (2)
Alt attributes Arrow up

We found 54 images on this website.
10 ALT attributes are missing on your image tags. The issue affects 9 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 10 images on theadvocate.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 7.388
  • Likes 1.473
  • Shares 5.120
  • Comments 795

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 11/08/1995 28 years, 5 months, 13 days ago
Last Modified 09/10/2019 4 years, 7 months, 12 days ago
Expiration Date 11/07/2022 Expired
Nameservers Arrow up
Host IP Address Country
ns1.theadvocate.com 70.169.62.157 Flag for United StatesUnited States
ns2.theadvocate.com 72.203.205.203 Flag for United StatesUnited States
ns3.theadvocate.com 4.35.207.10 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Lee Enterprises
  • IP Address
  • 192.104.183.209
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724
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