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Whois & Analysis for thefilter.com

Jan 14, 2020 1:51 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
Real World Multimedia Ltd
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
Bath and North East Somerset
• Country Code
GB
• Phone Number
REDACTED FOR PRIVACY ext: REDACTED FOR PRIVACY
• Domain Registrar
Desktop screen Desktop screenshot for thefilter.com
72

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
August 1, 2002 Explore Wayback Machine
• Age
22 years, 3 months, 6 days
• Alexa Rank

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on December 2, 2020.
Title Tag
The Filter - Personalisation Technology for TV and Broadcasters
Length: 63 (recommended: 10 to 70)
Meta Description
The Filter’s TV personalisation technology increases viewing, loyalty and revenue. Our Data Science approach blends software and machine learning to extract meaning from data to steer business decisions of the world’s most forward thinking broadcasters. Where TV meets A.I.
Length: 277 (recommended: 50 to 160)
Google preview
Desktop Version

The Filter - Personalisation Technology for TV and Broadcasters

https://thefilter.com

The Filter’s TV personalisation technology increases viewing, loyalty and revenue. Our Data Science approach blends software and machine learning to extract meaning...

Mobile Version

https://thefilter.com

The Filter - Personalisation Technology for TV and Broadcasters

The Filter’s TV personalisation technology increases viewing, loyalty and revenue. Our Data Science approach blends software and m...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by thefilter.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Machine learning Confidence: 87% Arrow up

Machine learning is the subfield of computer science that, according to Arthur Samuel in 1959, gives "computers the ability to learn without being explicitly programmed." Evolved from the study of pattern recognition and computational learning theory in artificial intelligence, machine learning explores the study and construction of algorithms that can learn from and make predictions on data – such algorithms overcome following strictly static program instructions by making data driven predictions or decisions, through building a model from sample inputs.

Machine learning is employed in a range of computing tasks where designing and programming explicit algorithms with good performance is difficult or unfeasible; example applications include email filtering, detection of network intruders or malicious insiders working towards a data breach, optical character recognition (OCR), learning to rank and computer vision.

Data science Confidence: 76% Arrow up

Data science, also known as data-driven science, is an interdisciplinary field about scientific methods, processes and systems to extract knowledge or insights from data in various forms, either structured or unstructured, similar to Knowledge Discovery in Databases (KDD).

Software Confidence: 68% Arrow
Technology Confidence: 67% Arrow
Broadcasting Confidence: 63% Arrow

WEBSITE SPEED

thefilter.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.1s

This domain loads at the median speed of 1.1 seconds.

Speed Percentile

77%

thefilter.com is faster than approximately 77 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #6.481.891 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How thefilter.com looks like on a mobile device such as an iPhone.

Tablet
How thefilter.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 53% #ffffff
  • 17% #f0b000
  • 9% #f0f0f0
  • 4% #ffb000
  • 3% #fffff0
  • 2% #f0b010
  • 2% #f07050
  • 1% #90d0b0
  • 1% #fff0f0
  • 1% #f0e090
  • 1% #f0ffff
  • 0% #f0fff0

Text/code ratio

thefilter.com's text/code ratio is 6.50%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.50%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 3
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
The filter
<H2>
2nd level heading
Data science studio
Realtime personalisation
Where tv meets aı
<H3>
3rd level heading
Junior data analyst
Graduate data scientist
Tv marketing consultant
Alt attributes Arrow up

We found 20 images on this website.
19 ALT attributes are missing on your image tags. The issue affects 17 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 19 images on thefilter.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar NAMEBAY SAM
Registration Date 08/01/2002 22 years, 3 months, 6 days ago
Last Modified 04/15/2019 5 years, 6 months, 24 days ago
Expiration Date 08/01/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns-1465.awsdns-55.org 205.251.197.185 Flag for United StatesUnited States
ns-1918.awsdns-47.co.uk 205.251.199.126 Flag for United StatesUnited States
ns-391.awsdns-48.com 205.251.193.135 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • SoftLayer Technologies Inc.
  • IP Address
  • 77.104.130.172
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , London
  • Latitude and Longitude
  • 51.5002 : -0.126378
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