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Whois & Analysis for thefirestore.com

Nov 25, 2019 9:20 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Jeff Smith
• Organization
Private Registration
• Address
2316 Delaware Ave Suite #266
• City
Buffalo
• Zip Code
14216-2687
• State
NY
• Country Code
US
• Phone Number
• Domain Registrar
BRANDON GRAY INTERNET SERVICES INC. (dba "NameJuice.com")
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for thefirestore.com
59

7 criteria passed
4 criteria to solve

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OVERVIEW

• Domain Owner
Private
• Category
Automotive  >  Motorcycles
• Online since
August 12, 1999 Explore Wayback Machine
• Age
25 years, 2 months, 22 days
• Alexa Rank
#208.174, thefirestore.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on May 8, 2020.
Title Tag
Shop for firefighter helmets, shields, flashlights, boots, and badges!
Length: 70 (recommended: 10 to 70)
Meta Description
Shop TheFireStore to get the best in firefighting gear: helmets, boots, flashlights, tools, apparel, PPE, and more from the brands you know and trust.
Length: 150 (recommended: 50 to 160)
Google preview
Desktop Version

Shop for firefighter helmets, shields, flashlights, boots, and badges!

https://thefirestore.com

Shop TheFireStore to get the best in firefighting gear: helmets, boots, flashlights, tools, apparel, PPE, and more from the brands you know and trust.

Mobile Version

https://thefirestore.com

Shop for firefighter helmets, shields, flashlights, boots, and badges!

Shop TheFireStore to get the best in firefighting gear: helmets, boots, flashlights, tools, apparel, PPE, and more from the brands...

Encoding
No language/character encoding is specified
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by thefirestore.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Personal protective equipment Confidence: 79% Arrow up

Personal protective equipment (PPE) refers to protective clothing, helmets, goggles, or other garments or equipment designed to protect the wearer's body from injury or infection.

The hazards addressed by protective equipment include physical, electrical, heat, chemicals, biohazards, and airborne particulate matter.

Protective equipment may be worn for job-related occupational safety and health purposes, as well as for sports and other recreational activities.

"Protective clothing" is applied to traditional categories of clothing, and "protective gear" applies to items such as pads, guards, shields, or masks, and others.

Firefighter Confidence: 79% Arrow up

A firefighter (historically fireman) is a rescuer extensively trained in firefighting, primarily to extinguish hazardous fires that threaten property and civilian or natural populations, and to rescue people from dangerous situations, like collapsed or burning buildings or crashed vehicles.

In some areas, they are also trained in Emergency Medical Services (EMS) and operate ambulances in addition to being a firefighter.

Firefighting Confidence: 73% Arrow up

Firefighting is the act of attempting to prevent the spread of and extinguish significant unwanted fires in buildings, vehicles, woodland, etc.

A firefighter suppresses and extinguishes fires to protect lives and to prevent the destruction of property and of the environment.

Firefighters may provide other services to their communities.

Helmet Confidence: 72% Arrow up

A helmet is a form of protective gear worn to protect the head from injuries.

More specifically, a helmet aids the skull in protecting the human brain.

Boot Confidence: 72% Arrow up

A boot is a type of footwear and a specific type of shoe.

Most boots mainly cover the foot and the ankle, while some also cover some part of the lower calf.

Some boots extend up the leg, sometimes as far as the knee or even the hip.

Most boots have a heel that is clearly distinguishable from the rest of the sole, even if the two are made of one piece.

Traditionally made of leather or rubber, modern boots are made from a variety of materials.

Boots are worn both for their functionality – protecting the foot and leg from water, extreme cold, mud or hazards (e.g., work boots may protect wearers from chemicals or use a steel toe) or providing additional ankle support for strenuous activities with added traction requirements (e.g., hiking) – and for reasons of style and fashion.

WEBSITE SPEED

thefirestore.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.1s

This domain loads at the median speed of 1.1 seconds.

Speed Percentile

76%

thefirestore.com is faster than approximately 76 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #208.174 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • thefirestore.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (94.6%)
  • Flaf icon for other countryOthers (5.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #41.490

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How thefirestore.com looks like on a mobile device such as an iPhone.

Tablet
How thefirestore.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 42% #000000
  • 23% #ffffff
  • 16% #c02020
  • 2% #506060
  • 2% #d08080
  • 1% #c06060
  • 1% #d05050
  • 1% #fff0f0
  • 1% #fffff0
  • 1% #501010
  • 1% #d04040
  • 1% #e09090

Text/code ratio

thefirestore.com's text/code ratio is 9.82%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.82%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

We did not find HTML headings (<H1> to <H6>) on this page.

thefirestore.com currently has 0 HTML heading tags. Each page should have one, and only one, <H1> tag. Use phrases in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

  • <H1> 0
  • <H2> 0
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
Alt attributes Arrow up

We found 34 images on this website.
30 ALT attributes are missing on your image tags. The issue affects 29 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on thefirestore.com https://www.facebook.com/tr?id=213806749017855&ev=PageView&noscript=1 1
Image with missing alt attribute found on thefirestore.com https://www.thefirestore.com/assets/images//custom_images/2019/11/15/201911151015083003631_thumb_960... 2
Image with missing alt attribute found on thefirestore.com https://www.thefirestore.com/assets/images//custom_images/2019/04/09/201904090958582191340_thumb_310... 1
Image with missing alt attribute found on thefirestore.com https://www.thefirestore.com/assets/images//custom_images/2019/04/09/201904090959526107569_thumb_310... 1
Image with missing alt attribute found on thefirestore.com https://www.thefirestore.com/assets/images//custom_images/2018/08/23/201808231454005105157_thumb_310... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 30 images on thefirestore.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.579
  • Likes 89
  • Shares 1.455
  • Comments 35

DOMAIN REGISTRAR

Domain Registrar BRANDON GRAY INTERNET SERVICES INC. (DBA "NAMEJUICE.COM")
Registration Date 08/12/1999 25 years, 2 months, 22 days ago
Last Modified 06/30/2019 5 years, 4 months, 6 days ago
Expiration Date 08/12/2028 3 years, 9 months, 13 days from now
Nameservers Arrow up
Host IP Address Country
deb.ns.cloudflare.com 173.245.58.92 Flag for United StatesUnited States
peyton.ns.cloudflare.com 173.245.59.221 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.20.26.174
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724

AUTOMOTIVE > MOTORCYCLES COMPETITORS IN UNITED STATES

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