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Whois & Analysis for theguardian.com

Dec 17, 2019 12:01 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for theguardian.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
News / Weather / Information
• Online since
• Alexa Rank
#122, theguardian.com is in the world's top 500 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on May 24, 2020.
Title Tag
News, sport and opinion from the Guardian's US edition | The Guardian
Length: 69 (recommended: 10 to 70)
Meta Description
Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world's leading liberal voice
Length: 128 (recommended: 50 to 160)
Google preview
Desktop Version

News, sport and opinion from the Guardian's US edition | The Guardian

https://theguardian.com

Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world's leading liberal voice

Mobile Version

https://theguardian.com

News, sport and opinion from the Guardian's US edition | The Guardian

Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world's leading liberal voice

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,minimum-scale=1,initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by theguardian.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
The Guardian Confidence: 81% Arrow up

The Guardian is a British daily newspaper, known from 1821 until 1959 as the Manchester Guardian.

Along with its sister papers The Observer and The Guardian Weekly, The Guardian is part of the Guardian Media Group, owned by The Scott Trust Limited.

The Trust was created in 1936 "to secure the financial and editorial independence of The Guardian in perpetuity and to safeguard the journalistic freedom and liberal values of The Guardian free from commercial or political interference." The Scott Trust became a limited company in 2008, with a constitution to maintain the same protections for The Guardian.

Profits are reinvested in journalism rather than to the benefit of an owner or shareholders.

Liberalism Confidence: 75% Arrow up

Liberalism is a political philosophy or worldview founded on ideas of liberty and equality.

Whereas classical liberalism emphasises the role of liberty, social liberalism stresses the importance of equality.

Liberals espouse a wide array of views depending on their understanding of these principles, but generally they support ideas and programmes such as freedom of speech, freedom of the press, freedom of religion, free markets, civil rights, democratic societies, secular governments, gender equality, and international cooperation.

U.S. News & World Report Confidence: 67% Arrow

WEBSITE SPEED

theguardian.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.5s

This domain loads at the median speed of 3.5 seconds.

Speed Percentile

17%

theguardian.com is faster than approximately 17 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #122 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • theguardian.com daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (4.0%)
  • Flag for United States of AmericaUnited States of America (30.6%)
  • Flag for AustraliaAustralia (4.3%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (12.6%)
  • Flag for Korea (Republic of)Korea (Republic of) (7.0%)
  • Flaf icon for other countryOthers (41.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #317
Flag for SingaporeSingapore #84
Flag for TaiwanTaiwan #139
Flag for SpainSpain #610
Flag for PakistanPakistan #308

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How theguardian.com looks like on a mobile device such as an iPhone.

Tablet
How theguardian.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 29% #f0f0f0
  • 20% #ffffff
  • 7% #003060
  • 5% #103060
  • 3% #000000
  • 3% #a01010
  • 3% #a00010
  • 3% #c03040
  • 2% #8090b0
  • 2% #100000
  • 2% #fff0f0
  • 2% #c09090

Text/code ratio

theguardian.com's text/code ratio is 1.79%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.79%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 16
  • <H3> 86
  • <H4> 14
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
News, sport and opinion from the guardian's us edition
2020 will be an epic year for america help us reach our $1.5m goal
<H2>
2nd level heading
Headlines
Us end of year thrasher
Spotlight
Opinion
Sports
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Trump impeachment democrats push for bolton to testify in senate trial
Boeing 737 max manufacturer considers suspending or halting production of plane (2)
The fight to vote a black woman faces prison because of a jim crow-era plan to ‘protect white voters’
Pollution rainwater in parts of us contain high levels of pfas chemical, says study
Tuesday briefing ımpeachment fight, north korea and capital punishment
<H4>
4th level heading
Nancy pelosi from holdout to leader in legacy-defining moment (2)
Carly fiorina trump is 'destructive to our republic' (2)
'duty to country' democrat makes case to trump supporters (2)
Why you've supported us what you tell us about our journalism (2)
2020 what should we report on in the new year? (2)
Alt attributes Arrow up

We found 52 images on this website.
52 ALT attributes are missing on your image tags. The issue affects 52 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on theguardian.com https://i.guim.co.uk/img/media/51f55382051096a359a65e531bd846457dd56273/0_46_5000_3002/master/5000.j... 1
Image with missing alt attribute found on theguardian.com https://i.guim.co.uk/img/media/92f78e7042029ccb00ef799d4aa632b75298cf68/0_24_3500_2101/master/3500.j... 1
Image with missing alt attribute found on theguardian.com https://i.guim.co.uk/img/media/1e76a0323d899b65e26cfbd68b45b44c93b3576c/0_299_3000_1800/master/3000.... 1
Image with missing alt attribute found on theguardian.com https://i.guim.co.uk/img/media/878cc3927456c008f2a2265c46f917a47ce9a4bc/0_168_5196_3118/master/5196.... 1
Image with missing alt attribute found on theguardian.com https://interactive.guim.co.uk/thrashers/us-end-of-year-2019/hashed/image.22cd2214.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 52 images on theguardian.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 312.973
  • Likes 70.977
  • Shares 192.400
  • Comments 49.596
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