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Whois & Analysis for thehorse.com

Dec 24, 2019 8:53 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Whois Agent (964105233)
• Organization
Whois Privacy Protection Service, Inc.
• Address
PO Box 639, C/O thehorse.com
• City
Kirkland
• Zip Code
98083
• State
WA
• Country Code
US
• Phone Number
Desktop screen Desktop screenshot for thehorse.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Domain Owner
Private
• Category
Sports  >  Horses
• Online since
• Age
29 years, 3 months, 9 days
• Alexa Rank
#166.578, thehorse.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on August 20, 2020.
Title Tag
The Horse – Your Guide to Equine Health Care
Length: 46 (recommended: 10 to 70)
Meta Description
The Horse is your guide to equine health care. We offer daily horse industry news and cover current horse-related veterinary and behavior research.
Length: 147 (recommended: 50 to 160)
Google preview
Desktop Version

The Horse – Your Guide to Equine Health Care

https://thehorse.com

The Horse is your guide to equine health care. We offer daily horse industry news and cover current horse-related veterinary and behavior research.

Mobile Version

https://thehorse.com

The Horse – Your Guide to Equine Health Care

The Horse is your guide to equine health care. We offer daily horse industry news and cover current horse-related veterinary and b...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by thehorse.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Horse Confidence: 71% Arrow up

The horse (Equus ferus caballus) is one of two extant subspecies of Equus ferus.

It is an odd-toed ungulate mammal belonging to the taxonomic family Equidae.

The horse has evolved over the past 45 to 55 million years from a small multi-toed creature, Eohippus, into the large, single-toed animal of today.

Humans began to domesticate horses around 4000 BC, and their domestication is believed to have been widespread by 3000 BC.

Horses in the subspecies caballus are domesticated, although some domesticated populations live in the wild as feral horses.

These feral populations are not true wild horses, as this term is used to describe horses that have never been domesticated, such as the endangered Przewalski's horse, a separate subspecies, and the only remaining true wild horse.

There is an extensive, specialized vocabulary used to describe equine-related concepts, covering everything from anatomy to life stages, size, colors, markings, breeds, locomotion, and behavior.

Veterinary medicine Confidence: 67% Arrow up

Veterinary medicine is the branch of medicine that deals with the prevention, diagnosis and treatment of disease, disorder and injury in non-human animals.

The scope of veterinary medicine is wide, covering all animal species, both domesticated and wild, with a wide range of conditions which can affect different species.

Health care Confidence: 63% Arrow
Horse behavior Confidence: 62% Arrow

WEBSITE SPEED

thehorse.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.9s

This domain loads at the median speed of 1.9 seconds.

Speed Percentile

48%

thehorse.com is faster than approximately 48 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #166.578 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • thehorse.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (50.3%)
  • Flag for IndiaIndia (6.0%)
  • Flaf icon for other countryOthers (43.7%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #59.404
Flag for IndiaIndia #161.802

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How thehorse.com looks like on a mobile device such as an iPhone.

Tablet
How thehorse.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 20% #ffffff
  • 18% #f0f0f0
  • 13% #a00030
  • 7% #000000
  • 4% #fff0f0
  • 3% #a09060
  • 3% #a08050
  • 2% #fff0ff
  • 2% #f0e0e0
  • 2% #f0ffff
  • 2% #800020
  • 2% #807040

Text/code ratio

thehorse.com's text/code ratio is 5.75%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.75%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 3
  • <H2> 10
  • <H3> 48
  • <H4> 37
  • <H5> 2
  • <H6> 2
<H1>
Top level heading
Latest
Video, photos, & podcasts
Sponsored content
<H2>
2nd level heading
What ıs ergovaline and where ıs it found? (2)
Dealing with equine colic: here are 33 do's and dont's
Podotrochlosis: 'navicular' no longer the end of the road for horses
Core vaccination: protecting horses from 5 deadly diseases
2019 aaep coverage partner: dechra veterinary products
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Trail riding safety essentials
ıs there a cure for navicular syndrome? (3)
How cold air affects equine airways (4)
ıdeal feed frequency for horses (3)
Take the winter solstice chore efficiency test (2)
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
ıs your horse hurting? (2)
Sign up for free newsletters!
Latest news
Event coverage
Latest features
<H5>
5th level heading
Will your horse easily load into the trailer?
Seek the advice of a qualified veterinarian before proceeding with any diagnosis, treatment, or therapy.
<H6>
6th level heading
Special report: how light affects your horse
Special report: what we know about bisphosphonates for horses
Alt attributes Arrow up

We found 156 images on this website.
36 ALT attributes are missing on your image tags. The issue affects 24 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
- data:image/svg xml,<svg xmlns=http://www.w3.org/2000/svg viewBox=0 0 100 0></svg> 7
Image with missing alt attribute found on thehorse.com https://thehorse.com/wp-content/uploads/2019/07/IntensiveCare_FeatureImage.jpg 1
Image with missing alt attribute found on thehorse.com https://thehorse.com/wp-content/uploads/2018/06/ColicFeaturePromo.jpg 1
- data:image/svg xml,<svg xmlns=http://www.w3.org/2000/svg viewBox=0 0 700 467></svg> 1
Image with missing alt attribute found on thehorse.com https://thehorse.com/wp-content/uploads/2018/10/KimMcCarrel-Saddlebags-PPU.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 36 images on thehorse.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.541
  • Likes 599
  • Shares 785
  • Comments 157

DOMAIN REGISTRAR

Domain Registrar ENOM, INC.
Registration Date 07/30/1995 29 years, 3 months, 9 days ago
Last Modified 07/20/2019 5 years, 3 months, 18 days ago
Expiration Date 07/29/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns1.hover.com 216.40.47.26 Flag for CanadaCanada
ns2.hover.com 64.98.148.13 Flag for CanadaCanada

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Sucuri
  • IP Address
  • 192.124.249.120
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , Menifee
  • Latitude and Longitude
  • 33.6831 : -117.17
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