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Whois & Analysis for theimpression.com

Dec 1, 2019 4:00 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for theimpression.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Style & Fashion  >  Fashion
• Online since
August 22, 2010 Explore Wayback Machine
• Age
13 years, 8 months, 20 days
• Alexa Rank
#166.250, theimpression.com is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on September 28, 2020.
Title Tag
THE IMPRESSION | Where Fashion Gets Creative
Length: 44 (recommended: 10 to 70)
Meta Description
THE IMPRESSION | Where Fashion Gets Creative, Fashion News & Creative Intelligence on Fashion Advertising, Runway Shows, Trends, Designers, & Street Style
Length: 162 (recommended: 50 to 160)
Google preview
Desktop Version

THE IMPRESSION | Where Fashion Gets Creative

https://theimpression.com

THE IMPRESSION | Where Fashion Gets Creative, Fashion News & Creative Intelligence on Fashion Advertising, Runway Shows, Trends, Designers, & Street Style

Mobile Version

https://theimpression.com

THE IMPRESSION | Where Fashion Gets Creative

THE IMPRESSION | Where Fashion Gets Creative, Fashion News & Creative Intelligence on Fashion Advertising, Runway Shows, Trend...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by theimpression.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Runway (fashion) Confidence: 77% Arrow up

In fashion, a runway, catwalk or ramp is a narrow, usually flat platform that runs into an auditorium or between sections of an outdoor seating area, used by models to demonstrate clothing and accessories during a fashion show.

In fashion jargon, "what's on the catwalk" or similar phrasing can refer to whatever is new and popular in fashion.

A runway could be as basic as a narrow space between rows of chairs or more elaborate setups with multiple catwalks.

Most runway shows are held inside, for shelter against the weather, but there are times when runway shows are held outdoors.

In the 2016 Paris Fashion Week, Chanel presented an elaborate setup by designing the hall as if it were an airport.

The viewing guests sat as if they were awaiting their flights while the models walked around the airport approaching ticket counters.

Advertising Confidence: 74% Arrow up

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

Fashion Confidence: 72% Arrow up

Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body, or furniture.

Fashion is a distinctive and often constant trend in the style in which a person dresses.

It is the prevailing styles in behaviour and the newest creations of textile designers.

Because the more technical term costume is regularly linked to the term "fashion", the use of the former has been relegated to special senses like fancy dress or masquerade wear, while "fashion" generally means clothing, including the study of it.

Although aspects of fashion can be feminine or masculine, some trends are androgynous.

Fashion design Confidence: 69% Arrow up

Fashion design is the art of application of design and aesthetics or natural beauty to clothing and accessories.

Fashion design is influenced by cultural and social attitudes, and has varied over time and place.

Fashion designers work in a number of ways in designing clothing and accessories such as bracelets and necklace.

Because of the time required to bring a garment onto the market, designers must at times anticipate changes to consumer tastes.

Fad Confidence: 69% Arrow up

A fad or trend or craze is any form of collective behavior that develops within a culture, a generation or social group and which impulse is followed enthusiastically by a group of people for a finite period of time.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on theimpression.com

TRAFFIC

This website is ranked #166.250 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • theimpression.com daily visitors distribution - Total: 2 countries
  • Flag for SerbiaSerbia (26.6%)
  • Flag for United States of AmericaUnited States of America (21.5%)
  • Flaf icon for other countryOthers (51.9%)

Traffic country ranks

Country Rank
Flag for SerbiaSerbia #1.459
Flag for United States of AmericaUnited States of America #164.331

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How theimpression.com looks like on a mobile device such as an iPhone.

Tablet
How theimpression.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 70% #ffffff
  • 26% #f0f0f0
  • 2% #101020
  • 1% #303040
  • 1% #404050
  • 0% #405060
  • 0% #506070
  • 0% #f0ffff
  • 0% #ffe0d0
  • 0% #f0f0ff
  • 0% #d0a0a0
  • 0% #fff0f0

Text/code ratio

theimpression.com's text/code ratio is 2.44%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.44%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 131
  • <H4> 0
  • <H5> 1
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
How leading fashion creative directors & agencies evolved in the digital age (2)
Gucci (2)
Lvmh to buy tiffany for $16.2 billion (2)
Fendi (2)
Mulberry (2)
<H5>
5th level heading
Join now here
Alt attributes Arrow up

We found 161 images on this website.
80 ALT attributes are missing on your image tags. The issue affects 35 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on theimpression.com https://theimpression.com/wp-content/uploads/2018/12/The-Impression-Logo-White-1.png 4
Image with missing alt attribute found on theimpression.com https://theimpression.com/wp-content/uploads/2018/12/The-Impression-Logo-Black-540-1.png 2
Image with missing alt attribute found on theimpression.com https://theimpression.com/wp-content/uploads/2019/04/Isabel-Marant-2-770x513.jpg 1
Image with missing alt attribute found on theimpression.com https://theimpression.com/wp-content/uploads/2019/09/yoann-lemoine-woodkid-the-impression-250-644x51... 1
Image with missing alt attribute found on theimpression.com https://theimpression.com/wp-content/uploads/2019/09/lisa-butler-the-impression-250.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 80 images on theimpression.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 620
  • Likes 399
  • Shares 170
  • Comments 51

DOMAIN REGISTRAR

Domain Registrar REGISTER.COM, INC.
Registration Date 08/22/2010 13 years, 8 months, 20 days ago
Last Modified 10/18/2013 10 years, 6 months, 23 days ago
Expiration Date 08/22/2020 Expired

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • pair Networks
  • IP Address
  • 66.39.152.44
  • Country
  • Flag for United StatesUnited States
  • Region
  • Pennsylvania , Pittsburgh
  • Latitude and Longitude
  • 40.4299 : -79.9698
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