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Whois & Analysis for thelantern.com

Nov 7, 2019 2:36 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
School of Communication
• Organization
School of Communication
• Address
154 N OVAL MALL
• City
COLUMBUS
• Zip Code
43210-1330
• State
OH
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for thelantern.com
72

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Domain Owner
School of Communication See more
• Category
News / Weather / Information
• Online since
• Age
27 years, 10 months, 15 days
• Alexa Rank
#191.144, thelantern.com is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for thelantern.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 18, 2020.
Title Tag
The Lantern – The student voice of The Ohio State University
Length: 62 (recommended: 10 to 70)
Meta Description
No description specified
Length: 0 (recommended: 50 to 160)
Google preview
Desktop Version

The Lantern – The student voice of The Ohio State University

https://thelantern.com

Mobile Version

https://thelantern.com

The Lantern – The student voice of The Ohio State University

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport user-scalable=yes, width=device-width, initial-scale=1.0, maximum-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by thelantern.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Ohio State University Confidence: 90% Arrow up

The Ohio State University, commonly referred to as Ohio State or OSU, is a large, primarily residential, public university in Columbus, Ohio.

Founded in 1870 as a land-grant university and ninth university in Ohio with the Morrill Act of 1862, the university was originally known as the Ohio Agricultural and Mechanical College (Mech).

The college began with a focus on training students in various agricultural and mechanical disciplines but was developed into a comprehensive university under the direction of then Governor (later, President) Rutherford B.

Hayes, and in 1878 the Ohio General Assembly passed a law changing the name to "The Ohio State University".

It has since grown into the third-largest university campus in the United States.

Along with its main campus in Columbus, Ohio State also operates a regional campus system with regional campuses in Lima, Mansfield, Marion, Newark, and Wooster.

The Lantern Confidence: 71% Arrow up

The Lantern is the name of the official, daily student-published university newspaper at The Ohio State University.

It is one of the largest campus newspapers in the United States, reaching a circulation of 15,000.

Student voice Confidence: 68% Arrow up

Student voice is "any expression of any learner regarding anything related to education" and describes "the distinct perspectives and actions of young people throughout schools focused on education.

Expert Dennis Harper writes, "Student voice is giving students the ability to influence learning to include policies, programs, contexts and principles.".

WEBSITE SPEED

thelantern.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.4s

This domain loads at the median speed of 2.4 seconds.

Speed Percentile

32%

thelantern.com is faster than approximately 32 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #191.144 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • thelantern.com daily visitors distribution - Total: 4 countries
  • Flag for Viet NamViet Nam (3.1%)
  • Flag for IndiaIndia (12.7%)
  • Flag for PakistanPakistan (15.0%)
  • Flag for United States of AmericaUnited States of America (51.5%)
  • Flaf icon for other countryOthers (17.7%)

Traffic country ranks

Country Rank
Flag for Viet NamViet Nam #38.242
Flag for IndiaIndia #107.438
Flag for PakistanPakistan #14.576
Flag for United States of AmericaUnited States of America #61.915

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How thelantern.com looks like on a mobile device such as an iPhone.

Tablet
How thelantern.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 42% #ffffff
  • 34% #000000
  • 5% #f0f0f0
  • 2% #d0e0f0
  • 2% #d0e0ff
  • 1% #704010
  • 1% #b0d0f0
  • 1% #fff0f0
  • 1% #100000
  • 1% #e0f0ff
  • 1% #fffff0
  • 1% #a09080

Text/code ratio

thelantern.com's text/code ratio is 5.85%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.85%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 44
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Wopila, multicultural center provide different way to give thanks
Ohio state safe-ride partner lyft faces lawsuit
Rodent research links stress during pregnancy with postpartum depression
Men’s basketball: young ohio state team will be tested early and often
Women’s volleyball: ohio state runs into no. 4 wisconsin, no. 6 minnesota this weekend
Alt attributes Arrow up

We found 30 images on this website.
27 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on thelantern.com https://s3.amazonaws.com/production.mymediamate.com/public/adserver-images/LanternArticleLogoBanner.... 1
Image with missing alt attribute found on thelantern.com https://www.thelantern.com/files/2019/11/IMG_2604-768x506.jpg 1
Image with missing alt attribute found on thelantern.com https://www.thelantern.com/files/2019/11/TS-CHRISTENSEN-COLUMN-DMT-384x253.jpg 1
Image with missing alt attribute found on thelantern.com https://www.thelantern.com/files/2019/05/IMG_6230.jpg 1
Image with missing alt attribute found on thelantern.com https://www.thelantern.com/files/2019/10/IMG_0101-384x253.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 27 images on thelantern.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 110
  • Likes 8
  • Shares 101
  • Comments 1

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 06/13/1996 27 years, 10 months, 15 days ago
Last Modified 01/17/2018 6 years, 3 months, 7 days ago
Expiration Date 06/12/2021 Expired
Nameservers Arrow up
Host IP Address Country
iris.ns.cloudflare.com 173.245.58.118 Flag for United StatesUnited States
kip.ns.cloudflare.com 173.245.59.128 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 35.172.73.102
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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