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SEO Report for toa.st

December 18, 2019 3:56 PM
Desktop screen Desktop screenshot for toa.st

SEO SCORE

Favicon for toa.sttoa.st
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Shopping  >  Style & Fashion  >  Clothing
• Online since
September 27, 2003 (explore Wayback Machine)
• Age
16 years, 9 months, 11 days
• Alexa Rank
#199.078, toa.st is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Sectigo Limited is valid from September 9, 2019 to September 9, 2021.
Title Tag
TOAST | Women’s Clothing, Loungewear and Functional Homeware
Length: 62 (recommended: 10 to 70)
Meta Description
TOAST creates modern, simple clothing for women and functional, thoughtful pieces for the home. Shop the latest collection online and in store.
Length: 143 (recommended: 50 to 160)
Google preview
Desktop Version

TOAST | Women’s Clothing, Loungewear and Functional Homeware

https://toa.st

TOAST creates modern, simple clothing for women and functional, thoughtful pieces for the home. Shop the latest collection online and in store.

Mobile Version

Favicon for toa.st https://toa.st

TOAST | Women’s Clothing, Loungewear and Functional Homeware

TOAST creates modern, simple clothing for women and functional, thoughtful pieces for the home. Shop the latest collection online...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by toa.st.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Decorative arts Confidence: 72% Arrow up

The decorative arts are arts or crafts concerned with the design and manufacture of beautiful objects that are also functional.

It includes interior design, but not usually architecture.

The decorative arts are often categorized in opposition to the "fine arts", namely, painting, drawing, photography, and large-scale sculpture, which generally have no function other than to be seen.

Clothing Confidence: 72% Arrow up

Clothing (also called clothes and attire) is fiber and textile material worn on the body.

The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies.

The amount and type of clothing worn depends on body type, social, and geographic considerations.

Some clothing types can be gender-specific.

Suit (clothing) Confidence: 71% Arrow up

In clothing, a suit is a set of garments made from the same cloth, usually consisting of at least a jacket and trousers.

Lounge suits (also known as business suits when sober in colour and style), which originated in Britain as country wear, are the most common style of Western suit.

Other types of suit still worn today are the dinner suit, part of black tie, which arose as a lounging alternative to dress coats in much the same way as the day lounge suit came to replace frock coats and morning coats; and, rarely worn today, the morning suit.

This article discusses the lounge suit (including business suits), elements of informal dress code.

Retail Confidence: 68% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

Home Confidence: 64% Arrow

WEBSITE SPEED

toa.st website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

5.5s

This domain loads at the median speed of 5.5 seconds.

Speed Percentile

6%

toa.st is faster than approximately 6 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #199.078 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for toa.st

Daily visitors by country

  • toa.st daily visitors distribution - Total: 2 countries
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (49.5%)
  • Flag for United States of AmericaUnited States of America (31.7%)
  • Flaf icon for other countryOthers (18.8%)

Traffic country ranks

Country Rank
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #9.388
Flag for United States of AmericaUnited States of America #119.247

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How toa.st looks like on a mobile device such as an iPhone.

Tablet
How toa.st looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 45% #101010
  • 22% #202010
  • 11% #ffffff
  • 9% #303020
  • 5% #f0f0f0
  • 5% #000000
  • 3% #101000
  • 0% #fffff0
  • 0% #fff0f0
  • 0% #f0f0ff
  • 0% #908080
  • 0% #605040

Text/code ratio

toa.st's text/code ratio is 7.59%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.59%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 11
  • <H3> 6
  • <H4> 1
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Delivery to your chosen country (2)
Welcome to toast (2)
Welcome to our (2)
The jewels of christmas
Women
<H3>
3rd level heading
Choose your delivery country (2)
Ss20 collectıon (2)
Shop chrıstmas
Up to 30% off
<H4>
4th level heading
Shop sale
Alt attributes Arrow up

We found 22 images on this website.
5 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on toa.st. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.016
  • Likes 306
  • Shares 643
  • Comments 67
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar ASCIO
Registration Date 09/27/2003 16 years, 9 months, 11 days ago
Last Modified 07/29/2019 11 months, 11 days ago

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.20.4.226
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

SHOPPING > CLOTHING COMPETITORS IN UNITED STATES

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