toofaced.com Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.

• Contact Name

PERFECT PRIVACY, LLC

• Address

5335 Gate Parkway care of Network Solutions PO Box 459

• City

Jacksonville

• Zip Code

32256

• State

• Country Code

• Phone Number

Show phone

• Email

Show email

• Domain Registrar

Network Solutions, LLC
See Domain Dates and Nameservers
See Server Details

SEO SCORE

toofaced.com
Make your link ↑ do-follow

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.

Fill the missing alt attributes on your images.

OVERVIEW

• Domain Owner

Private

• Category

Style & Fashion > Beauty

• Online since

September 17, 1997 Explore Wayback Machine

• Age

27 years, 2 months, 1 day

• Alexa Rank

#56.438, toofaced.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on December 11, 2019.

✅ Title Tag

Too Faced: Makeup, Cosmetics & Beauty Products Online | TooFaced
Length: 68 (recommended: 10 to 70)

❌ Meta Description

Innovative makeup and beauty products from Too Faced Cosmetics. Find trendsetting cruelty-free makeup and tips on how to apply our top-selling products for ultimate perfection. Too Faced
Length: 186 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

Too Faced: Makeup, Cosmetics & Beauty Products Online | TooFaced

https://toofaced.com

Innovative makeup and beauty products from Too Faced Cosmetics. Find trendsetting cruelty-free makeup and tips on how to apply our top-selling products for ultimate...

Mobile Version

https://toofaced.com

Too Faced: Makeup, Cosmetics & Beauty Products Online | TooFaced

Innovative makeup and beauty products from Too Faced Cosmetics. Find trendsetting cruelty-free makeup and tips on how to apply our...

✅ Encoding

Great, language/character encoding is specified: utf-8

ⓘ Hreflang Tags

Alternate URL	Hreflang
https://www.toofacedcosmetics.jp/	ja-jp

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://toofaced.com	https://www.toofaced.com/
https://toofaced.com	https://www.toofaced.com/
http://www.toofaced.com	https://www.toofaced.com/
https://www.toofaced.com	https://www.toofaced.com/

✅ Robots.txt

https://www.toofaced.com/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1.0 maximum-scale=1, minimal-ui user-scalable=no

SEMANTIC ANALYSIS

ⓘ The owner has associated the following topics to the website.

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by toofaced.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Cruelty-free Confidence: 72%

In the animal rights movement, cruelty-free is a label for products or activities that do not harm or kill animals. Products tested on animals are not considered cruelty-free, since these tests are often painful and cause the suffering of millions of animals every year.

Cosmetics Confidence: 70%

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body. Many cosmetics are designed for use of applying to the face and hair. They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics. Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on toofaced.com

TRAFFIC

ⓘ This website is ranked #56.438 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

United States of America (68.9%)
India (3.1%)
Others (28%)

Traffic country ranks

Country	Rank
United States of America	#17.400
India	#114.194

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How toofaced.com looks like on a mobile device such as an iPhone.

Tablet
How toofaced.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

26% #ffffff
17% #f0f0e0
8% #e0d0d0
7% #ffe0e0
6% #202020
4% #f0f0f0
4% #d0c0b0
4% #e0b090
3% #f0e0d0
3% #c09070
3% #e0a080
2% #c08060

Text/code ratio

ⓘ toofaced.com's text/code ratio is 1.69%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 1.69%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 0
<H2> 0
<H3> 9
<H4> 0
<H5> 0
<H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H3>

3^rd level heading
Create account (4)
My account sıgn ın (4)
Sign up for email updates

❌ Alt attributes

We found 140 images on this website.
75 ALT attributes are missing on your image tags. The issue affects 22 actual different images that could be loaded more than once in your page.

Image	Image URL	Occurrences
	/media/export/cms/cruel_header_pc.png	2
	/sites/toofaced/themes/toofaced_base/img/icons/svg/search.svg	10
	/sites/toofaced/themes/toofaced_base/img/icons/svg/close.svg	14
	/sites/toofaced/themes/toofaced_base/img/icons/svg/login.svg	4
	/sites/toofaced/themes/toofaced_base/img/icons/svg/bag.svg	6
	/media/export/cms/global/Nav_Skincare_Hangover_Wide.jpg	4
	/media/export/cms/global/BestSellers_BTS.jpg	4
	/media/export/cms/global/BestSellers_Hangover.jpg	4
	/media/export/cms/global/BestSellers_BTW.jpg	4
	/media/export/cms/homepage_assets/hero_banners/Christmas%20Collection/Christmas%20Cookie%20House%20P...	3
	/media/export/cms/homepage_assets/hero_banners/Christmas%20Collection/Christmas%20Cookie%20House%20P...	3
	/media/export/cms/homepage_assets/hero_banners/Promos/Go%20Ahead%20and%20Pout/1111Promo_HomepageBann...	2
	/media/export/cms/homepage_assets/hero_banners/Promos/Go%20Ahead%20and%20Pout/Title%20%281%29.png	2
	/media/export/cms/homepage_assets/hero_banners/Christmas%20Collection/Gift%20Guide/2019_09_395691987...	2
	/media/export/cms/homepage_assets/hero_banners/Christmas%20Collection/Gift%20Guide/2019_09_395691987...	2
	/media/export/cms/homepage_assets/secondary_banners/Christmas%20Shade%20Finder/_Secondary_L%20%282%2...	1
	/media/export/cms/homepage_assets/secondary_banners/2019_10_387535609_MPP_Scent_Header_L.jpg	1
	/media/export/cms/Tout/offer_tout%20%284%29.jpg	1
	/media/export/cms/Tout/FreeGiftWrap_OffersTout.jpg	1
	/media/export/cms/Tout/HP_OffersTout_FreeShipping_BTS.jpg	1
	https://d28m5bx785ox17.cloudfront.net/v1/img/z6Yxm_fTCaJIULejGOARhCPeXha66kcaP_ph7M9caEg=/b/50	1
	/media/images/loading@2x.gif	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 75 images on toofaced.com. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 141 links on the homepage of this website.

ⓘ Internal links : 131

For a better readability, only the first 50 internal links are shown below.

Anchor	Type	URL
6 piece gift with $50! Code: METIME	text	/offers
Shop Christmas Gift Guide!	text	/christmas-gift-guide
Free Shipping with $50!	text	/offers
	image	/
	image	/account/signin.tmpl
TERMS AND CONDITIONS	text	/customer-service-terms
PRIVACY POLICY	text	/customer-service-privacy
Forgot Password?	text	https://www.toofaced.com/account/password_request.tmpl?gnav=1
	image	/checkout/viewcart.tmpl
EDIT	text	/checkout/viewcart.tmpl
Checkout	text	/checkout/viewcart.tmpl
Shop Bestsellers	text	products/23789/best-sellers
United States	text	/international
NEW	text	/products/23737/new
	image	/christmas-gift-guide
	image	/product/23484/68977/eye-makeup/mascara/damn-girl/damn-girl-those-lashes-are-thick
	image	/collections/peaches-and-cream
shop All NEW	text	/products/23737/new
MAKEUP	text	/products/23790/makeup
Face	text	/products/22163/face-makeup
Foundation	text	/products/23475/face-makeup/foundation
Concealer	text	/products/23785/face-makeup/concealer
Bronzer	text	/products/23478/face-makeup/bronzer
Highlighter	text	/products/23786/face-makeup/highlighters
Powder	text	/products/23477/face-makeup/powder
Blush	text	/products/23479/face-makeup/blush
Primer	text	/products/23476/face-makeup/primers
Setting Spray	text	/products/23849/face-makeup/setting-sprays
Contour	text	/products/23480/face-makeup/contouring
Face Palettes	text	/products/24777/face-makeup/palettes
Eyes	text	/products/22006/eye-makeup
Eye Shadow	text	/products/23483/eye-makeup/eyeshadow-palettes
Mascara	text	/products/23484/eye-makeup/mascara
Brows	text	/products/23546/eye-makeup/eyebrow-makeup
Eyeliner	text	/products/23485/eye-makeup/eyeliner
Eye Shadow Primer	text	/products/23486/eye-makeup/eyeshadow-primers
Lips	text	/products/22164/lip-makeup
Lipstick	text	/products/23487/lip-makeup/lipstick
Melted Lipstick	text	/products/24747/lip-makeup/melted-lipstick
Lip Plumper	text	/products/23787/lip-makeup/lip-plumpers
Lip Gloss	text	/products/23488/lip-makeup/lip-gloss
Lip Primer	text	/products/23489/lip-makeup/primers
Accessories	text	/products/23481/accessories
Brushes & Tools	text	/products/22165/makeup-brushes-tools
Bags	text	/makeup-bags
Foundation Finder	text	/shade-finder
ONLINE EXCLUSIVES	text	/online-exclusives
KITS & SETS	text	/products/23482/kits-and-sets
VEGAN FRIENDLY	text	/vegan-friendly
TRAVEL	text	/travel-size

ⓘ External links : 10

Anchor	Type	URL
More Information	text	https://cookiepedia.co.uk/giving-consent-to-cookies
No anchor	empty	https://onetrust.com/poweredbyonetrust
No anchor	image	https://www.instagram.com/toofaced/
No anchor	image	https://www.facebook.com/sharer/sharer.php
No anchor	image	http://pinterest.com/pin/create/button/
No anchor	image	https://twitter.com/intent/tweet
No anchor	image	https://www.youtube.com/user/toofacedcosmetics/
No anchor	image	https://www.facebook.com/toofaced/
No anchor	image	https://www.pinterest.com/toofaced/
No anchor	image	https://twitter.com/toofaced/

DOMAIN REGISTRAR

ⓘ Domain Registrar	NETWORK SOLUTIONS, LLC
ⓘ Registration Date	09/17/1997 27 years, 2 months, 1 day ago
ⓘ Last Modified	09/16/2019 5 years, 2 months, 3 days ago
ⓘ Expiration Date	09/16/2029 4 years, 10 months, 2 days from now

Nameservers

Host	IP Address	Country
ns19.worldnic.com	207.204.40.110	United States
ns20.worldnic.com	207.204.21.110	United States

SERVER DETAILS

ⓘ Service Provider (ISP)
CenturyLink Communications
ⓘ IP Address
63.158.167.241
ⓘ Country
United States
ⓘ Region
New Jersey , Secaucus
ⓘ Latitude and Longitude
40.7772 : -74.0759

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