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In economics, a service is a transaction in which no physical goods are transferred from the seller to the buyer.

The benefits of such a service are held to be demonstrated by the buyer's willingness to make the exchange.

Public services are those that society (nation state, fiscal union, region) as a whole pays for.

Using resources, skill, ingenuity, and experience, service providers benefit service consumers.

Service is intangible in nature.

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.

Brands are used in business, marketing, and advertising.

Name brands are sometimes distinguished from generic or store brands.

Communication (from Latin commūnicāre, meaning "to share") is the act of conveying meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.

Writing is a medium of human communication that represents language and emotion with signs and symbols.

In most languages, writing is a complement to speech or spoken language.

Writing is not a language, but a tool used to make languages be read.

Within a language system, writing relies on many of the same structures as speech, such as vocabulary, grammar, and semantics, with the added dependency of a system of signs or symbols.

The result of writing is called text, and the recipient of text is called a reader.

Motivations for writing include publication, storytelling, correspondence, record keeping and diary.

Writing has been instrumental in keeping history, maintaining culture, dissemination of knowledge through the media and the formation of legal systems.