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SEO Report for toronto.ca

December 6, 2019 4:42 PM
Desktop screen Desktop screenshot for toronto.ca

SEO SCORE

Favicon for toronto.catoronto.ca
41

6 criteria passed
5 criteria to solve

PERFORMANCE OPPORTUNITIES

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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Category
News / Weather / Information
• Online since
April 19, 2002 (explore Wayback Machine)
• Age
18 years, 2 months, 22 days
• Alexa Rank
#16.177, toronto.ca is in the world's top 20.000 websites!
• Owner
The City of Toronto (See more)

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SEO

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
City of Toronto
Length: 15 (recommended: 10 to 70)
Meta Description
The official website for the City of Toronto. Toronto is Canada's largest city, the fourth largest in North America, and home to a diverse population of more than 2.9 million people.
Length: 182 (recommended: 50 to 160)
Google preview
Desktop Version

City of Toronto

http://toronto.ca

The official website for the City of Toronto. Toronto is Canada's largest city, the fourth largest in North America, and home to a diverse population of more than 2....

Mobile Version

Favicon for toronto.ca http://toronto.ca

City of Toronto

The official website for the City of Toronto. Toronto is Canada's largest city, the fourth largest in North America, and home to a...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, minimum-scale=1, user-scalable=yes
author City of Toronto
owner City of Toronto

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by toronto.ca.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Canada Confidence: 77% Arrow up

Canada (French) is a country in the northern half of North America.

Its ten provinces and three territories extend from the Atlantic to the Pacific and northward into the Arctic Ocean, covering, making it the world's second-largest country by total area and the fourth-largest country by land area.

Canada's border with the United States is the world's longest binational land border.

The majority of the country has a cold or severely cold winter climate, but southerly areas are warm in summer.

Canada is sparsely populated, the majority of its land territory being dominated by forest and tundra and the Rocky Mountains.

It is highly urbanized with 82 per cent of the 35.15 million people concentrated in large and medium-sized cities, many near the southern border.

One third of the population lives in the three largest cities: Toronto, Montreal and Vancouver.

Its capital is Ottawa, and other major urban areas include Calgary, Edmonton, Quebec City, Winnipeg and Hamilton.

North America Confidence: 74% Arrow up

North America is a continent entirely within the Northern Hemisphere and almost all within the Western Hemisphere.

It can also be considered a northern subcontinent of the Americas.

It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the west and south by the Pacific Ocean, and to the southeast by South America and the Caribbean Sea.

Toronto Confidence: 70% Arrow up

Toronto is the most populous city in Canada and the provincial capital of Ontario.

With a population of 2,731,571, Toronto is the fourth most populous city in North America after Mexico City, New York City, and Los Angeles.

Toronto is the centre of the Greater Toronto Area (GTA), the most populous metropolitan area in Canada, and anchors the Golden Horseshoe, a heavily urbanized region that is home to 9.2 million people, or over 26% of the population of Canada.

A global city, Toronto is an international centre of business, finance, arts, and culture, and widely recognized as one of the most multicultural and cosmopolitan cities in the world.

World population Confidence: 66% Arrow
Multiculturalism Confidence: 66% Arrow

WEBSITE SPEED

toronto.ca website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.8s

This domain loads at the median speed of 0.8 seconds.

Speed Percentile

87%

toronto.ca is faster than approximately 87 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #16.177 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for toronto.ca

Daily visitors by country

  • toronto.ca daily visitors distribution - Total: 4 countries
  • Flag for United States of AmericaUnited States of America (4.4%)
  • Flag for CanadaCanada (86.9%)
  • Flaf icon for other countryOthers (8.7%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #85.394
Flag for PakistanPakistan #40.664
Flag for United States of AmericaUnited States of America #72.699
Flag for CanadaCanada #360

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How toronto.ca looks like on a mobile device such as an iPhone.

Tablet
How toronto.ca looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 16% #506060
  • 13% #ffffff
  • 12% #e0e0e0
  • 9% #f0f0f0
  • 9% #f0f0d0
  • 7% #b0b0a0
  • 6% #205070
  • 5% #a0a090
  • 2% #f0e0b0
  • 2% #f0ffe0
  • 2% #508090
  • 1% #d0e0e0

Text/code ratio

toronto.ca's text/code ratio is 5.02%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.02%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 2
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
What's new
This week in the city
<H3>
3rd level heading
Recreation programs registration
Holiday toy & food drive
Anti-ageism in the workplace
Alt attributes Arrow up

We found 20 images on this website.
6 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on toronto.ca. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.641
  • Likes 572
  • Shares 3.721
  • Comments 348
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar WEBNAMES.CA INC.
Registration Date 04/19/2002 18 years, 2 months, 22 days ago
Last Modified 10/27/2019 8 months, 17 days ago
Nameservers Arrow up
Host IP Address Country
dns1.easydns.com 64.68.192.10 Flag for United StatesUnited States
dns2.easydns.net 198.41.222.254 Flag for United StatesUnited States
dns3.easydns.org 64.68.196.10 Flag for CanadaCanada

SERVER

Server map
  • Service Provider (ISP)
  • Bell Canada
  • IP Address
  • 206.130.170.36
  • Country
  • Flag for CanadaCanada
  • Region
  • Ontario , North York
  • Latitude and Longitude
  • 43.7089 : -79.3336

OWNER

The owner's whois contact information is public.
Name
The City of Toronto
Address
ATTN: WN84ab11, Suite 333 - 333 Terminal Ave.
City
Vancouver
Zip
V6A4C1
State
BC
Country Code
CA
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