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Whois & Analysis for toto.com

Dec 5, 2019 5:59 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
TOTO LTD.
• Address
2-1-1 Nakashima, Kokurakita-ku
• City
Kitakyusyu-city
• Zip Code
802-8601
• State
fukuoka
• Country Code
JP
• Phone Number
Desktop screen Desktop screenshot for toto.com
34

5 criteria passed
6 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
TOTO LTD. See more
• Category
News / Weather / Information
• Online since
October 28, 1993 Explore Wayback Machine
• Age
31 years, 22 days
• Alexa Rank
#46.777, toto.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
TOTO GLOBAL SITE
Length: 16 (recommended: 10 to 70)
Meta Description
This is the official global site for TOTO Ltd. Learn about TOTO’s group sites, corporate data, CSR activities, environmental initiatives and investor relations information.
Length: 174 (recommended: 50 to 160)
Google preview
Desktop Version

TOTO GLOBAL SITE

http://toto.com

This is the official global site for TOTO Ltd. Learn about TOTO’s group sites, corporate data, CSR activities, environmental initiatives and investor relations infor...

Mobile Version

http://toto.com

TOTO GLOBAL SITE

This is the official global site for TOTO Ltd. Learn about TOTO’s group sites, corporate data, CSR activities, environmental initi...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1, viewport-fit=cover
robots index, follow

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by toto.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Toto Ltd. Confidence: 88% Arrow up

() was founded in 1917.

It is a company based in Kitakyushu, Japan.

It is the world's largest toilet manufacturer.

Corporate social responsibility Confidence: 73% Arrow up

Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship or responsible business) is a form of corporate self-regulation integrated into a business model.

CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards and national or international norms.

With some models, a firm's implementation of CSR goes beyond compliance and statutory requirements, which engages in "actions that appear to further some social good, beyond the interests of the firm and that which is required by law".

The binary choice between 'complying' with the law and 'going beyond' the law must be qualified with some nuance.

In many areas such as environmental or labor regulations, employers can choose to comply with the law, to go beyond the law, but they can also choose to not comply with the law, such as when they deliberately ignore gender equality or the mandate to hire disabled workers.

There must be a recognition that many so-called 'hard' laws are also 'weak' laws, weak in the sense that they are poorly enforced, with no or little control and/or no or few sanctions in case of non-compliance.

'Weak' law must not be confused with soft law.

The aim is to increase long-term profits and shareholder trust through positive public relations and high ethical standards to reduce business and legal risk by taking responsibility for corporate actions.

CSR strategies encourage the company to make a positive impact on the environment and stakeholders including consumers, employees, investors, communities, and others.

Investor relations Confidence: 67% Arrow
Multinational corporation Confidence: 67% Arrow
Information technology Confidence: 66% Arrow

WEBSITE SPEED

toto.com website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

69%

toto.com is faster than approximately 69 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #46.777 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • toto.com daily visitors distribution - Total: 4 countries
  • Flag for Viet NamViet Nam (7.4%)
  • Flag for IndiaIndia (7.2%)
  • Flag for Hong KongHong Kong (3.1%)
  • Flag for JapanJapan (68.7%)
  • Flaf icon for other countryOthers (13.6%)

Traffic country ranks

Country Rank
Flag for Viet NamViet Nam #4.609
Flag for IndiaIndia #52.533
Flag for Hong KongHong Kong #9.562
Flag for JapanJapan #6.242

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How toto.com looks like on a mobile device such as an iPhone.

Tablet
How toto.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 56% #909090
  • 18% #707070
  • 14% #c0c0c0
  • 7% #b0b0b0
  • 4% #f0f0f0
  • 1% #ffffff
  • 0% #000000
  • 0% #fffff0
  • 0% #e0e0e0
  • 0% #708080
  • 0% #908090
  • 0% #b0c0b0

Text/code ratio

toto.com's text/code ratio is 4.56%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.56%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 5
  • <H3> 7
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Pıck up
Company ınformatıon
Product
Global reference
Other ınformatıon
<H3>
3rd level heading
Global reference
Experience toto
Neorest
Corporate
Other ınformatıon
Alt attributes Arrow up

We found 37 images on this website.
32 ALT attributes are missing on your image tags. The issue affects 31 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on toto.com /global_common_2019/index/images/arw-kv.png 2
Image with missing alt attribute found on toto.com /global_common_2019/index/images/img-feature-global.jpg 1
Image with missing alt attribute found on toto.com /global_common_2019/index/images/img-feature-experience.jpg 1
Image with missing alt attribute found on toto.com /global_common_2019/index/images/img-feature-neorest.jpg 1
Image with missing alt attribute found on toto.com /global_common_2019/index/images/img-about-other.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 32 images on toto.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.304
  • Likes 56
  • Shares 1.230
  • Comments 18

DOMAIN REGISTRAR

Domain Registrar 1API GMBH
Registration Date 10/28/1993 31 years, 22 days ago
Last Modified 09/04/2019 5 years, 2 months, 16 days ago
Expiration Date 10/27/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-1154.awsdns-16.org 205.251.196.130 Flag for United StatesUnited States
ns-1878.awsdns-42.co.uk 205.251.199.86 Flag for United StatesUnited States
ns-52.awsdns-06.com 205.251.192.52 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • SAKURA
  • IP Address
  • 153.127.134.218
  • Country
  • Flag for JapanJapan
  • Region
  • Ōsaka , Kita-ku
  • Latitude and Longitude
  • 34.704 : 135.495
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