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SEO Report for toysrus.ca

December 10, 2019 3:41 PM
Desktop screen Desktop screenshot for toysrus.ca

SEO SCORE

Favicon for toysrus.catoysrus.ca
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Shopping
• Online since
October 24, 2000 (explore Wayback Machine)
• Age
19 years, 5 months, 9 days
• Alexa Rank
#30.841, toysrus.ca is in the world's top 50.000 websites!
• Owner
Toys R Us (Canada) LTD (See more)

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by GoDaddy.com, Inc. is valid from July 31, 2019 to July 31, 2020.
Title Tag
Toy Store For All Your Needs | Toys R Us Canada
Length: 47 (recommended: 10 to 70)
Meta Description
Free shipping on eligible items of $49 or more. Shop online at Toys R Us Canada or in-store for all things toys and baby. Toys R Us Canada is Canada's leading dedicated specialty retailer of toys and baby products.
Length: 215 (recommended: 50 to 160)
Google preview
Desktop Version

Toy Store For All Your Needs | Toys R Us Canada

https://toysrus.ca

Free shipping on eligible items of $49 or more. Shop online at Toys R Us Canada or in-store for all things toys and baby. Toys R Us Canada is Canada's leading dedic...

Mobile Version

Favicon for toysrus.ca https://toysrus.ca

Toy Store For All Your Needs | Toys R Us Canada

Free shipping on eligible items of $49 or more. Shop online at Toys R Us Canada or in-store for all things toys and baby. Toys R...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
robots index,follow
viewport width=device-width
viewport width=device-width

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by toysrus.ca.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Toys "R" Us Confidence: 90% Arrow up

Toys "R" Us, Inc. is an American toy and juvenile-products retailer founded in 1948 and headquartered in Wayne, New Jersey, in the New York City metropolitan area.

Canada Confidence: 74% Arrow up

Canada (French) is a country in the northern half of North America.

Its ten provinces and three territories extend from the Atlantic to the Pacific and northward into the Arctic Ocean, covering, making it the world's second-largest country by total area and the fourth-largest country by land area.

Canada's border with the United States is the world's longest binational land border.

The majority of the country has a cold or severely cold winter climate, but southerly areas are warm in summer.

Canada is sparsely populated, the majority of its land territory being dominated by forest and tundra and the Rocky Mountains.

It is highly urbanized with 82 per cent of the 35.15 million people concentrated in large and medium-sized cities, many near the southern border.

One third of the population lives in the three largest cities: Toronto, Montreal and Vancouver.

Its capital is Ottawa, and other major urban areas include Calgary, Edmonton, Quebec City, Winnipeg and Hamilton.

Retail Confidence: 62% Arrow

WEBSITE SPEED

toysrus.ca website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.9s

This domain loads at the median speed of 0.9 seconds.

Speed Percentile

83%

toysrus.ca is faster than approximately 83 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #30.841 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for toysrus.ca

Daily visitors by country

  • toysrus.ca daily visitors distribution - Total: 3 countries
  • Flag for CanadaCanada (88.6%)
  • Flag for United States of AmericaUnited States of America (5.1%)
  • Flaf icon for other countryOthers (6.3%)

Traffic country ranks

Country Rank
Flag for CanadaCanada #383
Flag for United States of AmericaUnited States of America #76.756
Flag for IndiaIndia #133.747

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How toysrus.ca looks like on a mobile device such as an iPhone.

Tablet
How toysrus.ca looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 21% #ffffff
  • 15% #ff2040
  • 9% #d0e0f0
  • 7% #1050c0
  • 6% #f02040
  • 5% #ff0030
  • 3% #fff0f0
  • 3% #f0ffff
  • 3% #f090a0
  • 2% #f0f0f0
  • 2% #f01040
  • 2% #f0f0ff

Text/code ratio

toysrus.ca's text/code ratio is 3.29%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.29%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 7
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Toy store for all your needs | toys r us canada
<H2>
2nd level heading
Shop by brand
Your order
Help
Gift services
About us
Alt attributes Arrow up

We found 36 images on this website.
7 ALT attributes are missing on your image tags. The issue affects 4 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 7 images on toysrus.ca. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 520
  • Likes 66
  • Shares 406
  • Comments 48
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar MARKMONITOR INTERNATIONAL CANADA LTD.
Registration Date 10/24/2000 19 years, 5 months, 9 days ago
Last Modified 06/08/2019 9 months, 28 days ago
Nameservers Arrow up
Host IP Address Country
dns3.easydns.org 64.68.196.10 Flag for CanadaCanada
dns4.easydns.info 64.68.197.10 Flag for CanadaCanada
dns2.easydns.net 198.41.222.254 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.16.38.40
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

OWNER

The owner's whois contact information is public.
Name
Toys R Us (Canada) LTD
Address
2777 Langstaff Road
City
Concord
Zip
L4K4M5
State
ON
Country Code
CA
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