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SEO Report for tpl.org

November 9, 2019 2:07 AM
Desktop screen Desktop screenshot for tpl.org

SEO SCORE

Favicon for tpl.orgtpl.org
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Travel  >  National Parks
• Online since
September 19, 1995 (explore Wayback Machine)
• Age
24 years, 1 month, 27 days
• Alexa Rank
#364.072, tpl.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Let's Encrypt is valid from November 5, 2019 to February 3, 2020.
Title Tag
Home | The Trust for Public Land
Length: 32 (recommended: 10 to 70)
Meta Description
Our mission is to create parks and protect land for people, ensuring healthy, livable communities for generations to come. Every park, playground, and public space we create is an open invitation to explore, wonder, discover, and play. We're proud to say that we've been connecting communities to the outdoors—and to each other—since 1972.
Length: 343 (recommended: 50 to 160)
Google preview
Desktop Version

Home | The Trust for Public Land

https://tpl.org

Our mission is to create parks and protect land for people, ensuring healthy, livable communities for generations to come. Every park, playground, and public space w...

Mobile Version

Favicon for tpl.org https://tpl.org

Home | The Trust for Public Land

Our mission is to create parks and protect land for people, ensuring healthy, livable communities for generations to come. Every p...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by tpl.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
The Trust for Public Land Confidence: 87% Arrow up

The Trust for Public Land (TPL) is a US nonprofit organization that facilitates and funds the creation of parks and protected lands.

The organization originally differentiated itself from other environmental organizations and land trusts with a particular emphasis on human community benefits as opposed to wildlife, ecosystem, or agricultural landscape preservation.

However, the scope of the organization's activities now commonly encompasses the latter values as well.

The organization has been involved with more than 5,300 park and conservation projects in 47 states, Puerto Rico, and the U.S.

Virgin Islands since 1972.

The trust’s projects bring land into public or protected ownership for parks, trails, natural areas, watersheds, river and waterfront access, and productive farms and forests.

The trust also oversees the planning and construction of city parks and urban placemaking projects and raises local, state, and national funds for conservation.

Headquartered in San Francisco, California, the trust maintains more than 30 offices and 300 staff nationwide.

Quality of life Confidence: 69% Arrow up

Quality of life (QOL) is the general well-being of individuals and societies, outlining negative and positive features of life.

It observes life satisfaction, including everything from physical health, family, education, employment, wealth, religious beliefs, finance and the environment.

QOL has a wide range of contexts, including the fields of international development, healthcare, politics and employment.

It is important not to mix up the concept of QOL with a more recent growing area of health related QOL (HRQOL).

An assessment of HRQOL is effectively an evaluation of QOL and its relationship with health.

Playground Confidence: 68% Arrow
Community Confidence: 68% Arrow
Public space Confidence: 67% Arrow

WEBSITE SPEED

tpl.org website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

68%

tpl.org is faster than approximately 68 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #364.072 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for tpl.org

Daily visitors by country

  • tpl.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (87.7%)
  • Flaf icon for other countryOthers (12.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #76.919

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How tpl.org looks like on a mobile device such as an iPhone.

Tablet
How tpl.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 59% #505050
  • 10% #303020
  • 6% #707070
  • 5% #c0e0f0
  • 3% #d0e0f0
  • 3% #e0f0ff
  • 2% #e0f0f0
  • 1% #c0d0f0
  • 1% #706030
  • 1% #f0f0f0
  • 1% #003040
  • 1% #103010

Text/code ratio

tpl.org's text/code ratio is 3.40%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.40%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 12
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Creating parks and protecting land for people™
<H2>
2nd level heading
Search form
How does your city compare?
Save our public lands
Colorado’s next state park
How cleveland's river recovered from its trial by fire
<H3>
3rd level heading
Blog
Facebook
Twıtter
Alt attributes Arrow up

We found 16 images on this website.
9 ALT attributes are missing on your image tags. The issue affects 8 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 9 images on tpl.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.031
  • Likes 737
  • Shares 2.965
  • Comments 329
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar GODADDY.COM, LLC
Registration Date 09/19/1995 24 years, 1 month, 27 days ago
Last Modified 10/16/2019 1 month ago
Nameservers Arrow up
Host IP Address Country
pdns11.domaincontrol.com 97.74.111.55 Flag for United StatesUnited States
pdns12.domaincontrol.com 173.201.79.55 Flag for United StatesUnited States

SERVER

  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 107.21.209.38
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

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