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Whois & Analysis for trailapp.com

Nov 30, 2019 9:45 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
REDACTED FOR PRIVACY
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
Wales
• Country Code
GB
• Phone Number
REDACTED FOR PRIVACY
Desktop screen Desktop screenshot for trailapp.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
October 18, 2010 Explore Wayback Machine
• Age
14 years, 18 days
• Alexa Rank

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 23, 2020.
Title Tag
Trail | Work Management For Hospitality & Leisure
Length: 53 (recommended: 10 to 70)
Meta Description
Trail is the easiest way to manage all your daily tasks, from compliance to cashing up. Teams know what to do - Managers know it's done.
Length: 136 (recommended: 50 to 160)
Google preview
Desktop Version

Trail | Work Management For Hospitality & Leisure

https://trailapp.com

Trail is the easiest way to manage all your daily tasks, from compliance to cashing up. Teams know what to do - Managers know it's done.

Mobile Version

https://trailapp.com

Trail | Work Management For Hospitality & Leisure

Trail is the easiest way to manage all your daily tasks, from compliance to cashing up. Teams know what to do - Managers know it's...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by trailapp.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Management Confidence: 71% Arrow up

Management (or managing) is the administration of an organization, whether it be a business, a not-for-profit organization, or government body.

Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees or volunteers to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources.

The term "management" may also refer to the people who manage an organization.

Employment Confidence: 66% Arrow up

Employment is a relationship between two parties, usually based on a contract where work is paid for, where one party, which may be a corporation, for profit, not-for-profit organization, co-operative or other entity is the employer and the other is the employee.

Employees work in return for payment, which may be in the form of an hourly wage, by piecework or an annual salary, depending on the type of work an employee does or which sector she or he is working in.

Employees in some fields or sectors may receive gratuities, bonus payment or stock options.

In some types of employment, employees may receive benefits in addition to payment.

Benefits can include health insurance, housing, disability insurance or use of a gym.

Employment is typically governed by employment laws or regulations or legal contracts.

Leisure Confidence: 61% Arrow

WEBSITE SPEED

trailapp.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.6s

This domain loads at the median speed of 0.6 seconds.

Speed Percentile

93%

trailapp.com is faster than approximately 93 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #7.738.655 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How trailapp.com looks like on a mobile device such as an iPhone.

Tablet
How trailapp.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 58% #ffffff
  • 9% #e0f0f0
  • 6% #f0f0f0
  • 5% #908070
  • 3% #d0e0f0
  • 3% #a09090
  • 3% #b0a0a0
  • 2% #807060
  • 2% #fff0e0
  • 2% #f0e0b0
  • 1% #fffff0
  • 1% #f0ffff

Text/code ratio

trailapp.com's text/code ratio is 2.09%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.09%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 12
  • <H3> 6
  • <H4> 40
  • <H5> 0
  • <H6> 27
<H1>
Top level heading
The new way to run your
<H2>
2nd level heading
Restaurants
Pubs & bars
Coffee shops
Hotels & resorts
Gyms & leisure
<H3>
3rd level heading
1
2
3
ındependents
Multi site
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Overview (2)
Customer stories (2)
ındependents (2)
Multi site (2)
Franchise (2)
<H6>

For a better readability, only the first 20 <H6> tags are shown below.

6th level heading
Now for small businesses
Solutions for (2)
Trail gives managers visibility on how sites are being run, and teams know exactly what to do each day
Efficiency
Safety & compliance
Alt attributes Arrow up

We found 62 images on this website.
43 ALT attributes are missing on your image tags. The issue affects 35 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on trailapp.com https://assets-global.website-files.com/5c8f839a38c07d689da6ab5e/5d2ebd10486e5f0f740ddebb_new-badge.... 2
Image with missing alt attribute found on trailapp.com https://assets-global.website-files.com/5c8f839a38c07d689da6ab5e/5d149e9c234b42b7a94902eb_icon_home_... 1
Image with missing alt attribute found on trailapp.com https://assets-global.website-files.com/5c8f839a38c07d689da6ab5e/5d08b3e3d5102a7f27056f8f_icon_home_... 1
Image with missing alt attribute found on trailapp.com https://assets-global.website-files.com/5c8f839a38c07d689da6ab5e/5d08b3cbb1cfe21f00891f8d_icon_home_... 1
Image with missing alt attribute found on trailapp.com https://assets-global.website-files.com/5c8f839a38c07d689da6ab5e/5d1f7e81f235ae8877c945c5_features%2... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 43 images on trailapp.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.421
  • Likes 18
  • Shares 1.391
  • Comments 12

DOMAIN REGISTRAR

Domain Registrar ENOM, INC.
Registration Date 10/18/2010 14 years, 18 days ago
Last Modified 10/01/2018 6 years, 1 month, 5 days ago
Expiration Date 10/18/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns1.dnsimple.com 162.159.24.4 Flag for United StatesUnited States
ns2.dnsimple.com 162.159.25.4 Flag for United StatesUnited States
ns3.dnsimple.com 162.159.26.4 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 13.248.141.96
  • Country
  • Flag for United StatesUnited States
  • Region
  • Washington , Seattle
  • Latitude and Longitude
  • 47.6223 : -122.336
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