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Mainland China, also known as the Chinese mainland or simply the mainland, is the geopolitical area under the direct jurisdiction of the People's Republic of China (PRC).

It generally excludes the special administrative regions of Hong Kong and Macau; however, it usually includes Hainan.

The term "mainland China", which avoids calling the area simply "China" and thereby recognizing the founding of the PRC as the "China", was coined by the Kuomintang (KMT) after receiving control of Taiwan from Japan after World War II.

By 1949, the KMT-led Republic of China (ROC) government was defeated in the Chinese Civil War in mainland China and fled to the island of Taiwan where the KMT pledged to "retake the Mainland".

The KMT considers both sides of the Taiwan Strait (including Taiwan), as (one) "China" and one country, whereas Taiwan's Democratic Progressive Party (DPP) considers only mainland China as "China" and Taiwan (ROC) as "Taiwan" and maintains that they are different countries.

A content delivery network or content distribution network (CDN) is a globally distributed network of proxy servers deployed in multiple data centers.

The goal of a CDN is to serve content to end-users with high availability and high performance.

CDNs serve a large fraction of the Internet content today, including web objects (text, graphics and scripts), downloadable objects (media files, software, documents), applications (e-commerce, portals), live streaming media, on-demand streaming media, and social networks.

Customer service is the provision of service to customers before, during and after a purchase.

The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest".