umcu.org Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.

SEO SCORE

umcu.org
Make your link ↑ do-follow

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.

Fill the missing alt attributes on your images.

OVERVIEW

• Domain Owner

Private

• Category

Personal Finance > Credit / Debit & Loans

• Online since

October 30, 1995 Explore Wayback Machine

• Age

29 years, 6 days

• Alexa Rank

#133.105, umcu.org is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on February 11, 2021.

✅ Title Tag

University of Michigan Credit Union | Accounts | Loans
Length: 54 (recommended: 10 to 70)

✅ Meta Description

University of Michigan Credit Union headquartered in Ann Arbor, Michigan helps shape the community's future with valuable accounts and loans. Learn more.
Length: 154 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

University of Michigan Credit Union | Accounts | Loans

https://umcu.org

University of Michigan Credit Union headquartered in Ann Arbor, Michigan helps shape the community's future with valuable accounts and loans. Learn more.

Mobile Version

https://umcu.org

University of Michigan Credit Union | Accounts | Loans

University of Michigan Credit Union headquartered in Ann Arbor, Michigan helps shape the community's future with valuable account...

✅ Encoding

Great, language/character encoding is specified: utf-8

ⓘ Hreflang Tags

Alternate URL	Hreflang
https://www.umcu.org/Home	en-US

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://umcu.org	https://www.umcu.org/Home
https://umcu.org	https://www.umcu.org/Home
http://www.umcu.org	https://www.umcu.org/Home
https://www.umcu.org	https://www.umcu.org/Home

✅ Robots.txt

https://www.umcu.org/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1, shrink-to-fit=no

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by umcu.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

University of Michigan Credit Union Confidence: 86%

University of Michigan Credit Union or UMCU is a non-profit financial cooperative which is owned and operated by its members. Headquartered in Ann Arbor, Michigan it has a member size of 57,476 and assets of over $516.4 million.

Ann Arbor, Michigan Confidence: 81%

Ann Arbor is a city in the U.S. state of Michigan and the county seat of Washtenaw County. The 2010 census recorded its population to be 113,934, making it the sixth largest city in Michigan. The city's population was estimated at 117,070 as of July 2015 by the U.S. Census Bureau. The Ann Arbor Metropolitan Statistical Area (MSA) includes all of Washtenaw County, which had a population of 344,791 as of 2010. The city is also part of the larger Detroit–Ann Arbor–Flint, MI Combined Statistical Area (CSA) with a population of 5,318,744.

Loan Confidence: 66%

Financial statement Confidence: 65%

Futures contract Confidence: 62%

WEBSITE SPEED

❌ umcu.org website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

64%

umcu.org is faster than approximately 64 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #133.105 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

United States of America (100.0%)

Traffic country ranks

Country	Rank
United States of America	#35.990

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How umcu.org looks like on a mobile device such as an iPhone.

Tablet
How umcu.org looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

30% #e0e0e0
16% #f0f0f0
14% #ffffff
7% #d0e0e0
5% #e0f0f0
4% #002050
3% #d0e0f0
2% #e0e0b0
2% #f0f0a0
2% #f0e060
2% #fff070
2% #fffff0

Text/code ratio

ⓘ umcu.org's text/code ratio is 6.28%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 6.28%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 1
<H2> 1
<H3> 0
<H4> 1
<H5> 0
<H6> 0

<H1>

Top level heading
University of michigan credit union provides valuable accounts and loans to the university of michigan community

<H2>

2^nd level heading
What can we help you achieve today?

<H4>

4^th level heading
You are leaving the university of michigan credit union website

❌ Alt attributes

We found 32 images on this website.
27 ALT attributes are missing on your image tags. The issue affects 26 actual different images that could be loaded more than once in your page.

Image	Image URL	Occurrences
	https://www.facebook.com/tr?id=313275456039818&ev=PageView&noscript=1	1
	//insight-event.brandcdn.com/track/evnt/?adv=h8nbf31&ct=0:j5tmp05&fmt=3	1
	https://insight-event.brandcdn.com/track/conv/?adv=h8nbf31&ct=0:p8vtivf&fmt=3	1
	https://adservices.brandcdn.com/pixel/cv_img?aid=142196	1
	umcu/media/BrandAssets/icon-bullet.png?ext=.png	2
	/umcu/media/BrandAssets/logo-brand-hero.png?ext=.png	1
	/umcu/media/Images/hp-secondary-promo-credit-cards.jpg	1
	/umcu/media/Icons/icon-checking-account.svg?ext=.svg	1
	/umcu/media/Icons/icon-visa-credit-card.svg?ext=.svg	1
	/umcu/media/Images/auto.svg?ext=.svg	1
	/App_Themes/UMCU/Images/bg-chevron-a.png	1
	/umcu/media/Images/UMMA_WEBSITE-PHOTOS_4.jpg	1
	/umcu/media/Images/UMCU_mark-teaching-square.jpg	1
	/umcu/media/Locations/ann-arbor.jpg?ext=.jpg	1
	/umcu/media/Locations/ann-arbor-rollover.jpg?ext=.jpg	1
	/umcu/media/Locations/detroit.jpg?ext=.jpg	1
	/umcu/media/Locations/detroit-rollover.jpg?ext=.jpg	1
	/umcu/media/Locations/flint.jpg?ext=.jpg	1
	/umcu/media/Locations/flint-rollover.jpg?ext=.jpg	1
	/umcu/media/Locations/ypsi-rollover.jpg?ext=.jpg	1
	/umcu/media/Locations/ypsi.jpg?ext=.jpg	1
	/umcu/media/Images/umcu-careers.jpg?ext=.jpg	1
	/umcu/media/Placeholder/placeholder-life-2.png?ext=.png	1
	/umcu/media/Images/UMCULife.jpg?ext=.jpg	1
	/umcu/media/Images/UMCUCulture.jpg?ext=.jpg	1
	/App_Themes/UMCU/Images/bg-chevron-b.png	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 27 images on umcu.org. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 102 links on the homepage of this website.

ⓘ Internal links : 89

For a better readability, only the first 50 internal links are shown below.

Anchor	Type	URL
Skip to Sitemap	text	/sitemap
Accounts	text	/accounts
Open an Account	text	/accounts/open-an-account
Checking Accounts	text	/accounts/checking-accounts
Savings Accounts	text	/accounts/savings-accounts
Business Accounts	text	/accounts/business-accounts
Self-Service	text	/self-service
Mobile Banking	text	/self-service/mobile-banking
Mobile Wallet	text	/self-service/mobile-wallet
Online Banking	text	/self-service/online-banking
Bill Pay	text	/self-service/bill-pay
Credit Cards	text	/credit-cards
Credit Card Overview	text	/credit-cards/credit-card-overview
Visa® Platinum Optimum	text	/credit-cards/visa-platinum-optimum
Visa® Platinum Cash Rewards	text	/credit-cards/visa-platinum-cash-rewards
Loans	text	/loans
Apply for a Loan	text	/loans/apply-for-a-loan
Vehicle Loans	text	/loans/vehicle-loans
Student Loans	text	/loans/student-loans
My Choice Loan	text	/loans/my-choice-loan
Build My Credit	text	/loans/build-my-credit
Lines of Credit	text	/loans/lines-of-credit
Home Loans	text	/home-loans
Mortgages	text	/home-loans/mortgages
Home Equity	text	/home-loans/home-equity
Resources	text	/resources
Rates	text	/resources/rates
Calculators	text	/resources/calculators
Financial Wellness	text	/resources/financial-wellness
Fraud & Security	text	/resources/fraud-security
Services	text	/resources/services
FAQs	text	/resources/faqs
Disclosures	text	/resources/disclosures
Website Accessibility	text	/resources/website-accessibility
About UMCU	text	/about-umcu
Our Story	text	/about-umcu/our-story
Community	text	/about-umcu/community
What's New	text	/about-umcu/what-s-new
Branches	text	/about-umcu/branches
ATMs	text	/about-umcu/atms
Board of Directors	text	/about-umcu/board-of-directors
Annual Reports	text	/about-umcu/annual-reports
The Team	text	/the-team
#umculife	text	/the-team/umculife
Careers	text	/the-team/careers
Contact	text	/the-team/contact
Culture	text	/the-team/culture
Giving Back	text	/the-team/giving-back
Contact Us	text	/the-team/contact
	image	/

ⓘ External links : 13

Anchor	Type	URL
	image	https://itunes.apple.com/us/app/umcu-mobile-banking/id622712622?ls=1&mt=8
	image	https://play.google.com/store/apps/details?id=com.softek.ofxclmobile.universityofmichigancu
Forgot Login Info	text	https://my.umcu.org/user/accesssigninresetusername/start
Enroll Now	text	https://my.umcu.org/user/accesssignup/start
Like us on Facebook	text	http://www.facebook.com/umcreditunion
Follow us on Twitter	text	https://twitter.com/umcreditunion
Follow us on Instragram	text	https://www.instagram.com/umcreditunion/?hl=en
mobile banking app	text	https://umcu-dev.zagclients.net/self-service/mobile-banking
Ann Arbor	text	https://umcu-dev.zagclients.net/about-umcu/branches
Website by ZAG Interactive	text	https://www.zaginteractive.com
	image	https://itunes.apple.com/us/app/umcu-mobile-banking/id622712622?ls=1&mt=8
	image	https://play.google.com/store/apps/details?id=com.softek.ofxclmobile.universityofmichigancu
	image	https://www.hud.gov/sites/documents/doc_7802.pdf