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Whois & Analysis for unionmercantileco.com

Nov 18, 2019 9:14 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for unionmercantileco.com
72

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Domain Owner
Private
• Category
Shopping
• Online since
• Age
6 years, 7 months, 4 days

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 6, 2020.
Title Tag
Union Mercantile Company LLC - Unique Gifts and Home Decor
Length: 58 (recommended: 10 to 70)
Meta Description
Union Mercantile Company offers a unique selection of gifts for any occasion. We source many of our items from Mississippi artisans and companies, but we also include other popular or unique brands. The brick and mortar store is located on Main Street in Union, Mississippi.
Length: 274 (recommended: 50 to 160)
Google preview
Desktop Version

Union Mercantile Company LLC - Unique Gifts and Home Decor

https://unionmercantileco.com

Union Mercantile Company offers a unique selection of gifts for any occasion. We source many of our items from Mississippi artisans and companies, but we also includ...

Mobile Version

https://unionmercantileco.com

Union Mercantile Company LLC - Unique Gifts and Home Decor

Union Mercantile Company offers a unique selection of gifts for any occasion. We source many of our items from Mississippi artisan...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by unionmercantileco.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Union, Mississippi Confidence: 80% Arrow up

Union is a town in Neshoba and Newton counties, Mississippi.

The population was 2,021 at the 2000 census.

Company Confidence: 68% Arrow up

A company, abbreviated co., is a legal entity made up of an association of people, be they natural, legal, or a mixture of both, for carrying on a commercial or industrial enterprise.

Company members share a common purpose and unite in order to focus their various talents and organize their collectively available skills or resources to achieve specific, declared goals.

Companies take various forms such as:

Interior design Confidence: 67% Arrow
Brand Confidence: 66% Arrow
Commerce Confidence: 66% Arrow

WEBSITE SPEED

unionmercantileco.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How unionmercantileco.com looks like on a mobile device such as an iPhone.

Tablet
How unionmercantileco.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 56% #f0f0f0
  • 35% #ffffff
  • 3% #c0c0b0
  • 2% #403020
  • 1% #907060
  • 1% #a08070
  • 0% #805020
  • 0% #b0c0d0
  • 0% #906020
  • 0% #fffff0
  • 0% #80a0b0
  • 0% #90a0a0

Text/code ratio

unionmercantileco.com's text/code ratio is 1.28%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.28%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 1
  • <H3> 14
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Union mercantile company llc
<H2>
2nd level heading
Collection list
<H3>
3rd level heading
Clothing
Fashion jewelry
Thanksgiving and harvest collection
Mississippi products
Mississippi pottery
Alt attributes Arrow up

We found 14 images on this website.
12 ALT attributes are missing on your image tags.

Image Image URL Occurrences

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 12 images on unionmercantileco.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 700
  • Likes 147
  • Shares 533
  • Comments 20

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 04/03/2018 6 years, 7 months, 4 days ago
Last Modified 04/03/2018 6 years, 7 months, 4 days ago
Expiration Date 04/03/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns47.domaincontrol.com 97.74.103.24 Flag for United StatesUnited States
ns48.domaincontrol.com 173.201.71.24 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 23.227.38.32
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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