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Whois & Analysis for upstart.com

Nov 24, 2019 1:29 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for upstart.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Personal Finance  >  Credit / Debit & Loans
• Online since
March 16, 1995 Explore Wayback Machine
• Alexa Rank
#38.255, upstart.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on May 27, 2020.
Title Tag
Upstart: Online Loans | Credit Card & Debt Consolidation
Length: 60 (recommended: 10 to 70)
Meta Description
Loans from $1,000 to $50,000. Check your rate in minutes for free without hurting your credit score. Consolidate your debt into 1 easy, low-rate payment
Length: 152 (recommended: 50 to 160)
Google preview
Desktop Version

Upstart: Online Loans | Credit Card & Debt Consolidation

https://upstart.com

Loans from $1,000 to $50,000. Check your rate in minutes for free without hurting your credit score. Consolidate your debt into 1 easy, low-rate payment

Mobile Version

https://upstart.com

Upstart: Online Loans | Credit Card & Debt Consolidation

Loans from $1,000 to $50,000. Check your rate in minutes for free without hurting your credit score. Consolidate your debt into 1...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
content-type text/html; charset=UTF-8
viewport width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by upstart.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Debt consolidation Confidence: 88% Arrow up

Debt consolidation is a form of debt refinancing that entails taking out one loan to pay off many others.

This commonly refers to a personal finance process of individuals addressing high consumer debt but occasionally refers to a country's fiscal approach to corporate debt or Government debt.

The process can secure a lower overall interest rate to the entire debt load and provide the convenience of servicing only one loan.

Credit score Confidence: 87% Arrow up

A credit score is a numerical expression based on a level analysis of a person's credit files, to represent the creditworthiness of the US citizen.

A credit score is primarily based on a credit report information typically sourced from credit bureaus.

Credit card Confidence: 78% Arrow up

A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services, based on the cardholder's promise to the card issuer to pay them for the amounts so paid plus other agreed charges.

The card issuer (usually a bank) creates a revolving account and grants a line of credit to the cardholder, from which the cardholder can borrow money for payment to a merchant or as a cash advance.

Loan Confidence: 69% Arrow up

In finance, a loan is the lending of money from one individual, organization or entity to another individual, organization or entity.

A loan is a debt provided by an entity (organization or individual) to another entity at an interest rate, and evidenced by a promissory note which specifies, among other things, the principal amount of money borrowed, the interest rate the lender is charging, and date of repayment.

A loan entails the reallocation of the subject asset(s) for a period of time, between the and the .

Interest rate Confidence: 68% Arrow

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on upstart.com

TRAFFIC

This website is ranked #38.255 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • upstart.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (94.1%)
  • Flaf icon for other countryOthers (5.9%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #7.367
Flag for IndiaIndia #123.351

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How upstart.com looks like on a mobile device such as an iPhone.

Tablet
How upstart.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 29% #403020
  • 13% #504030
  • 10% #201010
  • 7% #706050
  • 6% #807060
  • 5% #605030
  • 5% #705040
  • 5% #704030
  • 5% #302010
  • 5% #908060
  • 3% #a09070
  • 2% #805030

Text/code ratio

upstart.com's text/code ratio is 8.28%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.28%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 0
  • <H4> 5
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
You are more than your credit score™
<H4>
4th level heading
Rates from 5.69% - 35.99% apr lower rates
Quick and easy
No prepayment penalty
Secure process
Rates and fees
Alt attributes Arrow up

We found 17 images on this website.
4 ALT attributes are missing on your image tags. The issue affects 3 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on upstart.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 348.487
  • Likes 149.450
  • Shares 177.176
  • Comments 21.861
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