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SEO Report for urban.org

January 15, 2020 6:32 PM
Desktop screen Desktop screenshot for urban.org

SEO SCORE

Favicon for urban.orgurban.org
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
News / Weather / Information
• Online since
September 2, 1992 (explore Wayback Machine)
• Age
28 years, 5 months, 26 days
• Alexa Rank
#92.102, urban.org is in the world's top 100.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on April 10, 2020.
Title Tag
Urban Institute | Social and Economic Policy Research
Length: 53 (recommended: 10 to 70)
Meta Description
Urban Institute opens minds, shapes decisions, and offers solutions through economic and social policy research.
Length: 112 (recommended: 50 to 160)
Google preview
Desktop Version

Urban Institute | Social and Economic Policy Research

https://urban.org

Urban Institute opens minds, shapes decisions, and offers solutions through economic and social policy research.

Mobile Version

Favicon for urban.org https://urban.org

Urban Institute | Social and Economic Policy Research

Urban Institute opens minds, shapes decisions, and offers solutions through economic and social policy research.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by urban.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Urban Institute Confidence: 83% Arrow up

The Urban Institute is a Washington DC-based think tank that carries out economic and social policy research to "open minds, shape decisions, and offer solutions." The institute receives funding from government contracts, foundations and private donors.

The Urban Institute measures policy effects, compares options, shows which stakeholders get the most and least, tests conventional wisdom, reveals trends, and makes costs, benefits, and risks explicit.

The Urban Institutue is described as a "leading liberal think tank" by the Los Angeles Times.

Social policy Confidence: 69% Arrow up

Social policy is a term which is applied to various areas of policy, usually within a governmental or political setting (such as the welfare state and study of social services).

Economic policy Confidence: 69% Arrow up

Economic policy refers to the actions that governments take in the economic field.

It covers the systems for setting levels of taxation, government budgets, the money supply and interest rates as well as the labor market, national ownership, and many other areas of government interventions into the economy.

Research Confidence: 63% Arrow

WEBSITE SPEED

urban.org website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

52%

urban.org is faster than approximately 52 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #92.102 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for urban.org

Daily visitors by country

  • urban.org daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (66.8%)
  • Flag for IndiaIndia (6.3%)
  • Flaf icon for other countryOthers (26.9%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #35.485
Flag for IndiaIndia #166.216

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How urban.org looks like on a mobile device such as an iPhone.

Tablet
How urban.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 53% #ffffff
  • 16% #f0f0f0
  • 5% #1090d0
  • 5% #0060b0
  • 3% #f0ffff
  • 3% #e0f0f0
  • 2% #c0e0f0
  • 2% #105080
  • 1% #d0e0f0
  • 1% #204070
  • 1% #005090
  • 1% #90b0d0

Text/code ratio

urban.org's text/code ratio is 6.79%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.79%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 20
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Research areas (2)
Policy centers
Support urban ınstitute
Search form
Power search | narrow your search and find the research you need.
Alt attributes Arrow up

We found 115 images on this website.
111 ALT attributes are missing on your image tags. The issue affects 35 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on urban.org https://www.urban.org/sites/default/files/styles/image_featured_stories/public/elevating_2020_debate... 1
Image with missing alt attribute found on urban.org https://www.urban.org/sites/default/files/styles/image_featured_stories/public/9312822743_97c61e95d0... 1
Image with missing alt attribute found on urban.org https://www.urban.org/sites/default/files/styles/image_featured_stories/public/gettyimages-487945168... 1
Image with missing alt attribute found on urban.org https://www.urban.org/sites/default/files/styles/optimized_default/public/withnohashtagsfade.jpg?ito... 1
Image with missing alt attribute found on urban.org https://www.urban.org/sites/default/files/styles/optimized_default/public/20190818-urbanworkingfamil... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 111 images on urban.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.807
  • Likes 128
  • Shares 2.601
  • Comments 78
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 09/02/1992 28 years, 5 months, 26 days ago
Last Modified 09/01/2019 1 year, 5 months, 27 days ago
Nameservers Arrow up
Host IP Address Country
ns3.p16.dynect.net 208.78.71.16 Flag for United StatesUnited States
ns1.p16.dynect.net 208.78.70.16 Flag for United StatesUnited States
ns2.p16.dynect.net 204.13.250.16 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 23.185.0.4
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Francisco
  • Latitude and Longitude
  • 37.7922 : -122.406

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