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Whois & Analysis for variety.com

Nov 30, 2019 7:24 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
REDACTED FOR PRIVACY
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
CA
• Country Code
US
• Phone Number
REDACTED FOR PRIVACY
Desktop screen Desktop screenshot for variety.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
News / Weather / Information  >  Arts & Entertainment  >  Television & Video
• Online since
September 17, 1996 Explore Wayback Machine
• Age
27 years, 7 months, 11 days
• Alexa Rank
#2.264, variety.com is in the world's top 5.000 websites!

FREE FORM BUILDER

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 1, 2020.
Title Tag
Variety
Length: 7 (recommended: 10 to 70)
Meta Description
Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences
Length: 104 (recommended: 50 to 160)
Google preview
Desktop Version

Variety

https://variety.com

Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences

Mobile Version

https://variety.com

Variety

Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=0.76, maximum-scale=1.0, user-scalable=0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by variety.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Show business Confidence: 73% Arrow up

Show business, sometimes shortened to show biz or showbiz (since 1945), is a vernacular term for all aspects of the entertainment industry.

From the business side (including managers, agents, producers, and distributors), the term applies to the creative element (including artists, performers, writers, musicians, and technicians) and was in common usage throughout the 20th century, although the first known use in print dates from 1850.

At that time and for several decades, it typically included an initial the.

By the latter part of the century, it had acquired a slightly arcane quality associated with the era of variety, but the term is still in active use.

In modern entertainment industry, it is often associated with the fashion industry (creating trend and fashion) and acquiring intellectual property rights from the invested research in the entertainment business.

Variety show Confidence: 72% Arrow up

Variety shows, also known as variety arts or variety entertainment, is entertainment made up of a variety of acts including musical performances and sketch comedy, magic, acrobatics, juggling, and ventriloquism.

It is normally introduced by a compère (master of ceremonies) or host.

The variety format made its way from Victorian era stage to radio and then television.

Variety shows were a staple of anglophone television from the late 1940s into the 1980s.

Film festival Confidence: 72% Arrow up

A film festival is an organised, extended presentation of films in one or more cinemas or screening venues, usually in a single city or region.

Increasingly, film festivals show some films outdoors.

Films may be of recent date and, depending upon the festival's focus, can include international and domestic releases.

Some festivals focus on a specific film-maker or genre (e.g., film noir) or subject matter (e.g., horror film festivals).

A number of film festivals specialise in short films of a defined maximum length.

Film festivals are typically annual events.

Some film historians do not consider Film Festivals as official releases of film, like Jerry Beck.

Film criticism Confidence: 70% Arrow up

Film criticism is the analysis and evaluation of films and the film medium.

In general, film criticism can be divided into two categories: journalistic criticism found regularly in newspapers, magazines and other popular mass-media outlets; and academic criticism by film scholars who are informed by film theory and are published in academic journals.

Box office Confidence: 69% Arrow up

A box office or ticket office is a place where tickets are sold to the public for admission to an event.

Patrons may perform the transaction at a countertop, through a hole in a wall or window, or at a wicket.

WEBSITE SPEED

variety.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.4s

This domain loads at the median speed of 3.4 seconds.

Speed Percentile

18%

variety.com is faster than approximately 18 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #2.264 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • variety.com daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (4.2%)
  • Flag for United States of AmericaUnited States of America (61.7%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (3.2%)
  • Flag for CanadaCanada (3.8%)
  • Flaf icon for other countryOthers (27.1%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #5.239
Flag for SingaporeSingapore #3.130
Flag for TaiwanTaiwan #3.637
Flag for PhilippinesPhilippines #2.342
Flag for PakistanPakistan #2.121

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How variety.com looks like on a mobile device such as an iPhone.

Tablet
How variety.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 42% #000000
  • 33% #ffffff
  • 3% #a080e0
  • 3% #f0f0f0
  • 2% #b090f0
  • 1% #d0b0ff
  • 1% #202000
  • 1% #9070c0
  • 1% #404010
  • 1% #504060
  • 1% #806040
  • 1% #c0a0ff

Text/code ratio

variety.com's text/code ratio is 2.76%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.76%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 6
  • <H3> 120
  • <H4> 12
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Variety.com
<H2>
2nd level heading
Top stories
Saorise ronan on why ‘little women’ ıs still relevant today
Actors on actors: florence pugh & beanie feldstein (full conversation)
Actors on actors: mindy kaling & constance wu (full conversation)
Actors on actors: alfre woodard & cynthia erivo (full conversation)
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Defrosting the box office
Hollywood women, time’s up support gabrielle union
‘the mandalorian’: episode 4 burning questions
‘rise of skywalker’ goes day-and-date in china
Polanski cancels lecture amid opposition time-clock created with sketch. 9:28am pst
<H4>
4th level heading
Katie holmes looks to shed west coast home
Nick jonas, priyanka chopra shell out $20 mil for new encino estate
Kim kardashian, kanye west list brutalist calabasas condo
Halsey lists beachwood canyon architectural
Oscars 2020: the early contenders for animated feature film (2)
Alt attributes Arrow up

We found 120 images on this website.
16 ALT attributes are missing on your image tags. The issue affects 12 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 16 images on variety.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.160
  • Likes 964
  • Shares 1.846
  • Comments 350

DOMAIN REGISTRAR

Domain Registrar ENOM, INC.
Registration Date 09/17/1996 27 years, 7 months, 11 days ago
Last Modified 08/18/2019 4 years, 8 months, 11 days ago
Expiration Date 09/16/2020 Expired
Nameservers Arrow up
Host IP Address Country
elaine.ns.cloudflare.com 173.245.58.152 Flag for United StatesUnited States
kurt.ns.cloudflare.com 173.245.59.193 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Automattic, Inc
  • IP Address
  • 192.0.79.32
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Francisco
  • Latitude and Longitude
  • 37.7441 : -122.422

NEWS / WEATHER / INFORMATION > TELEVISION & VIDEO COMPETITORS IN UNITED STATES

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