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SEO Report for vera.org

December 8, 2019 12:06 PM
Desktop screen Desktop screenshot for vera.org

SEO SCORE

Favicon for vera.orgvera.org
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Society
• Online since
August 5, 1994 (explore Wayback Machine)
• Age
25 years, 8 months, 6 days
• Alexa Rank
#387.741, vera.org is in the world's top 1 million websites

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 24, 2020.
Title Tag
Vera Institute of Justice
Length: 25 (recommended: 10 to 70)
Meta Description
Vera works closely with government to build and improve justice systems that ensure fairness, promote safety, and strengthen communities.
Length: 137 (recommended: 50 to 160)
Google preview
Desktop Version

Vera Institute of Justice

https://vera.org

Vera works closely with government to build and improve justice systems that ensure fairness, promote safety, and strengthen communities.

Mobile Version

Favicon for vera.org https://vera.org

Vera Institute of Justice

Vera works closely with government to build and improve justice systems that ensure fairness, promote safety, and strengthen commu...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, user-scalable=0, maximum-scale=1.0
robots all

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by vera.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Vera Institute of Justice Confidence: 84% Arrow up

Founded in 1961, the Vera Institute of Justice is an independent nonprofit national research and policy organization in the United States.

Based primarily in New York City, Vera also has offices in Washington, D.C..

Vera describes its goal as "to tackle the most pressing injustices of our day: from the causes and consequences of mass incarceration, racial disparities, and the loss of public trust in law enforcement, to the unmet needs of the vulnerable, the marginalized, and those harmed by crime and violence.".

Government Confidence: 70% Arrow up

A government is the system by which a state or community is controlled.

In the case of this broad associative definition, government normally consists of legislators, administrators, and arbitrators.

Government is the means by which state policy is enforced, as well as the mechanism for determining the policy of the state.

Forms of government, or forms of state governance, refers to the set of political systems and institutions that make up the organisation of a specific government.

Governments control the economy, social freedoms, and political systems, and may or may not be voluntary.

Community Confidence: 70% Arrow up

A community is a small or large social unit (a group of people) who have something in common, such as norms, religion, values, or identity.

Often - but not always - communities share a sense of place that is situated in a given geographical area (e.g. a country, village, town, or neighborhood).

Durable relations that extend beyond immediate genealogical ties also define a sense of community.

People tend to define those social ties as important to their identity, practice, and roles in social institutions like family, home, work, government, society, or humanity, at large.

Although communities are usually small relative to personal social ties (micro-level), "community" may also refer to large group affiliations (or macro-level), such as national communities, international communities, and virtual communities.

Justice Confidence: 70% Arrow up

Justice is the legal or philosophical theory by which fairness is administered.

The concept of justice differs in every culture.

An early theory of justice was set out by the Ancient Greek philosopher Plato in his work The Republic.

Advocates of divine command theory argue that justice issues from God.

In the 17th century, theorists like John Locke argued for the theory of natural law.

Thinkers in the social contract tradition argued that justice is derived from the mutual agreement of everyone concerned.

In the 19th century, utilitarian thinkers including John Stuart Mill argued that justice is what has the best consequences.

Theories of distributive justice concern what is distributed, between whom they are to be distributed, and what is the proper distribution.

Egalitarians argued that justice can only exist within the coordinates of equality.

John Rawls used a social contract argument to show that justice, and especially distributive justice, is a form of fairness.

System Confidence: 69% Arrow up

A system is a set of interacting or interdependent component parts forming a complex or intricate whole.

Every system is delineated by its spatial and temporal boundaries, surrounded and influenced by its environment, described by its structure and purpose and expressed in its functioning.

WEBSITE SPEED

vera.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.4s

This domain loads at the median speed of 3.4 seconds.

Speed Percentile

19%

vera.org is faster than approximately 19 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #387.741 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for vera.org

Daily visitors by country

  • vera.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (92.2%)
  • Flaf icon for other countryOthers (7.8%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #97.685

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How vera.org looks like on a mobile device such as an iPhone.

Tablet
How vera.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 66% #000000
  • 24% #ffffff
  • 7% #100000
  • 1% #f0f0f0
  • 0% #fff0f0
  • 0% #e04040
  • 0% #e07070
  • 0% #fffff0
  • 0% #ffd0d0
  • 0% #f0ffff
  • 0% #f04030
  • 0% #fff0ff

Text/code ratio

vera.org's text/code ratio is 8.16%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.16%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 2
  • <H3> 12
  • <H4> 2
  • <H5> 2
  • <H6> 0
<H1>
Top level heading
Vera ınstitute of justice
ıncarceration in local jails and state prisons
<H2>
2nd level heading
At a time of unprecedented challenge, we’re fighting for justice reform built on bedrock american values and grounded in action at the state and local level.
We envision a society that respects the dignity of every person and safeguards justice for everyone.
<H3>
3rd level heading
Broken ground
A monumental missed opportunity for criminal justice
Everyone means everyone
Young adult prison reform ınitiative expands to three new states
New orleans city council searches for compromise ahead of vote on temporary jail building
<H4>
4th level heading
Featured work
ın the news
<H5>
5th level heading
Chris mai, mikelina belaineh, ram subramanian, jacob kang-brown
Nicholas turner
Alt attributes Arrow up

We found 9 images on this website.
4 ALT attributes are missing on your image tags. The issue affects 3 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on vera.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 6.379
  • Likes 1.702
  • Shares 4.379
  • Comments 298
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 08/05/1994 25 years, 8 months, 6 days ago
Last Modified 11/10/2018 1 year, 4 months, 28 days ago
Nameservers Arrow up
Host IP Address Country
ns-1138.awsdns-14.org 205.251.196.114 Flag for United StatesUnited States
ns-189.awsdns-23.com 205.251.192.189 Flag for United StatesUnited States
ns-1663.awsdns-15.co.uk 205.251.198.127 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • DigitalOcean, LLC
  • IP Address
  • 192.241.140.6
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , North Bergen
  • Latitude and Longitude
  • 40.8054 : -74.0241

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