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Whois & Analysis for viator.com

Nov 7, 2019 3:39 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Viator, Inc.
• Address
360 3rd Street
• City
San Francisco
• Zip Code
94107
• State
CA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for viator.com
76

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Viator, Inc. See more
• Category
Travel  >  United Kingdom
• Online since
January 17, 1999 Explore Wayback Machine
• Age
25 years, 9 months, 20 days
• Alexa Rank
#8.414, viator.com is in the world's top 10.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on May 16, 2021.
Title Tag
Book Things to Do, Tickets, Tours & Attractions | 2019 | Viator
Length: 67 (recommended: 10 to 70)
Meta Description
Tours, things to do, sightseeing tours, day trips and more from Viator. Find and book city tours, helicopter tours, day trips, show tickets, sightseeing day tours, popular activities and things to do in hundreds of destinations worldwide, plus unbiased tour reviews and photos of tours and attractions from thousands of travelers
Length: 329 (recommended: 50 to 160)
Google preview
Desktop Version

Book Things to Do, Tickets, Tours & Attractions | 2019 | Viator

https://viator.com

Tours, things to do, sightseeing tours, day trips and more from Viator. Find and book city tours, helicopter tours, day trips, show tickets, sightseeing day tours, p...

Mobile Version

https://viator.com

Book Things to Do, Tickets, Tours & Attractions | 2019 | Viator

Tours, things to do, sightseeing tours, day trips and more from Viator. Find and book city tours, helicopter tours, day trips, sho...

Encoding
No language/character encoding is specified
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport initial-scale=1.0, maximum-scale=1.0, user-scalable=0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by viator.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Helicopter Confidence: 68% Arrow up

A helicopter is a type of rotorcraft in which lift and thrust are supplied by rotors.

This allows the helicopter to take off and land vertically, to hover, and to fly forward, backward, and laterally.

These attributes allow helicopters to be used in congested or isolated areas where fixed-wing aircraft and many forms of VTOL (vertical takeoff and landing) aircraft cannot perform.

Tourism Confidence: 66% Arrow up

Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours.

Tourism may be international, or within the traveller's country.

The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".

Concert Confidence: 61% Arrow

WEBSITE SPEED

viator.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.3s

This domain loads at the median speed of 2.3 seconds.

Speed Percentile

36%

viator.com is faster than approximately 36 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #8.414 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • viator.com daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (12.5%)
  • Flag for United States of AmericaUnited States of America (29.4%)
  • Flag for AustraliaAustralia (3.3%)
  • Flag for MexicoMexico (6.4%)
  • Flaf icon for other countryOthers (48.4%)

Traffic country ranks

Country Rank
Flag for Viet NamViet Nam #4.652
Flag for IndiaIndia #4.085
Flag for EgyptEgypt #3.523
Flag for SingaporeSingapore #3.724
Flag for TurkeyTurkey #9.675

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How viator.com looks like on a mobile device such as an iPhone.

Tablet
How viator.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 43% #f0f0f0
  • 9% #d0d0c0
  • 8% #80a0c0
  • 6% #003050
  • 5% #a0b0c0
  • 4% #000000
  • 4% #6090c0
  • 4% #d0e0f0
  • 3% #f0e0c0
  • 2% #ffffff
  • 2% #f0e0d0
  • 1% #f0c080

Text/code ratio

viator.com's text/code ratio is 4.95%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.95%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 17
  • <H3> 0
  • <H4> 5
  • <H5> 5
  • <H6> 0
<H1>
Top level heading
Discover amazing things to do everywhere you go
<H2>
2nd level heading
Log in to viator
You're all set!
Sign up for viator
Top destinations
Top attractions
<H4>
4th level heading
Explore domino park
Skip the line: louvre museum walking tour
The original tour london: hop-on hop-off bus tour
Rome must-see walking tour
Go chicago explorer pass with skydeck
<H5>
5th level heading
200,000+ things to do
Millions of reviews
Lowest price guarantee
24/7 global support
A tripadvisor company
Alt attributes Arrow up

We found 110 images on this website.
110 ALT attributes are missing on your image tags. The issue affects 18 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on viator.com /orion/images/homepage/hero/fullbleed/NYX-XXL.jpg 1
Image with missing alt attribute found on viator.com /orion/images/homepage/hero/fullbleed/Paris-XXL.jpg 1
Image with missing alt attribute found on viator.com /orion/images/homepage/hero/fullbleed/London-XXL.jpg 1
Image with missing alt attribute found on viator.com /orion/images/homepage/hero/fullbleed/Rome-XXL.jpg 1
Image with missing alt attribute found on viator.com /orion/images/homepage/hero/fullbleed/Chicago-XXL.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 110 images on viator.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 42.377
  • Likes 21.738
  • Shares 15.242
  • Comments 5.397

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 01/17/1999 25 years, 9 months, 20 days ago
Last Modified 01/13/2018 6 years, 9 months, 24 days ago
Expiration Date 01/17/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns2.p10.dynect.net 204.13.250.10 Flag for United StatesUnited States
dns4.p07.nsone.net 198.51.45.71 Flag for United StatesUnited States
dns2.p07.nsone.net 198.51.45.7 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 34.235.105.204
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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