mobile
Mobile menu

SEO Report for visitscotland.net

November 6, 2019 8:56 AM
Desktop screen Desktop screenshot for visitscotland.net

SEO SCORE

Favicon for visitscotland.netvisitscotland.net
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your website secure with an SSL certificate.
Arrow
Make all versions of your website point to the same URL.
Arrow

OVERVIEW

• Category
Travel  >  United Kingdom
• Online since
August 21, 1997 (explore Wayback Machine)
• Age
22 years, 2 months, 22 days

FREE FORM BUILDER

Representation of an online Form

Free online forms for your website

Use our free online form builder to create any type of form for visitscotland.net.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


opens a new window

SEO

Redirection
visitscotland.net redirects to https://visitscotland.com
SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
VisitScotland - Scotland's National Tourist Organisation
Length: 56 (recommended: 10 to 70)
Meta Description
Welcome to Scotland! Discover fantastic things to do, holiday inspiration, places to stay, local tips & more, from the official Scottish tourist board.
Length: 155 (recommended: 50 to 160)
Google preview
Desktop Version

VisitScotland - Scotland's National Tourist Organisation

http://visitscotland.net

Welcome to Scotland! Discover fantastic things to do, holiday inspiration, places to stay, local tips & more, from the official Scottish tourist board.

Mobile Version

Favicon for visitscotland.net http://visitscotland.net

VisitScotland - Scotland's National Tourist Organisation

Welcome to Scotland! Discover fantastic things to do, holiday inspiration, places to stay, local tips & more, from the officia...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by visitscotland.net.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
VisitScotland Confidence: 87% Arrow up

VisitScotland, formerly the Scottish Tourist Board, is the national tourism agency for Scotland.

It is an executive non-departmental public body of the Scottish Government, with offices in Edinburgh, Inverness, and London as well as other parts of Scotland.

It operates alongside VisitBritain, an organisation with a similar remit for Great Britain as a whole.

Kingdom of Scotland Confidence: 79% Arrow up

The Kingdom of Scotland was a state in northwest Europe traditionally said to have been founded in 843, which joined with the Kingdom of England to form a unified Kingdom of Great Britain in 1707.

Its territories expanded and shrank, but it came to occupy the northern third of the island of Great Britain, sharing a land border to the south with the Kingdom of England.

It suffered many invasions by the English, but under Robert I it fought a successful war of independence and remained a distinct state in the late Middle Ages.

In 1603, James VI of Scotland became King of England, joining Scotland with England in a personal union.

In 1707, the two kingdoms were united to form the Kingdom of Great Britain under the terms of the Acts of Union.

From the final capture of the Royal Burgh of Berwick by the Kingdom of England in 1482 (following the annexation of the Northern Isles from the Kingdom of Norway in 1472) the territory of the Kingdom of Scotland corresponded to that of modern-day Scotland, bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the southwest.

Holiday Confidence: 63% Arrow

WEBSITE SPEED

visitscotland.net website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How visitscotland.net looks like on a mobile device such as an iPhone.

Tablet
How visitscotland.net looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 33% #f0f0f0
  • 14% #ffffff
  • 7% #604070
  • 4% #5070a0
  • 3% #6080a0
  • 3% #304080
  • 3% #8090b0
  • 3% #b0b0c0
  • 3% #a0a0b0
  • 3% #d0c0c0
  • 2% #306090
  • 2% #403060

Text/code ratio

visitscotland.net's text/code ratio is 7.91%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.91%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 17
  • <H3> 22
  • <H4> 1
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Welcome to scotland
<H2>
2nd level heading
Unusual accommodation
Scotland's tallest peak
How to have the perfect scottish holiday
Visitscotland icentres
Explore scotland's themed years
<H3>
3rd level heading
Events
Accommodation ideas
Holiday& breaks
Activities
Attractions
<H4>
4th level heading
Cookie policy
Alt attributes Arrow up

We found 14 images on this website.
6 ALT attributes are missing on your image tags. The issue affects 3 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on visitscotland.net. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 39.415
  • Likes 27.481
  • Shares 8.988
  • Comments 2.946
  • Pinterest iconPinterest 15
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 08/21/1997 22 years, 2 months, 22 days ago
Last Modified 06/21/2019 4 months, 23 days ago
Expiration Date 08/20/2020 9 months, 12 days from now

SERVER

  • Service Provider (ISP)
  • Virgin Media Business
  • IP Address
  • 62.254.223.180
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , Leicester
  • Latitude and Longitude
  • 52.5264 : -1.0922

SHARE