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Whois & Analysis for

Nov 6, 2019 7:56 am UTC


The owner has chosen to keep his whois contact information private.
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3 criteria to solve


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• Domain Owner
• Category
Travel  >  United Kingdom
• Online since
August 21, 1997 Explore Wayback Machine
• Age
26 years, 6 months, 8 days


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SSL Certificate
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Title Tag
VisitScotland - Scotland's National Tourist Organisation
Length: 56 (recommended: 10 to 70)
Meta Description
Welcome to Scotland! Discover fantastic things to do, holiday inspiration, places to stay, local tips & more, from the official Scottish tourist board.
Length: 155 (recommended: 50 to 160)
Google preview
Desktop Version

VisitScotland - Scotland's National Tourist Organisation

Welcome to Scotland! Discover fantastic things to do, holiday inspiration, places to stay, local tips & more, from the official Scottish tourist board.

Mobile Version

VisitScotland - Scotland's National Tourist Organisation

Welcome to Scotland! Discover fantastic things to do, holiday inspiration, places to stay, local tips & more, from the officia...

Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no


The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

VisitScotland Confidence: 87% Arrow up

VisitScotland, formerly the Scottish Tourist Board, is the national tourism agency for Scotland.

It is an executive non-departmental public body of the Scottish Government, with offices in Edinburgh, Inverness, and London as well as other parts of Scotland.

It operates alongside VisitBritain, an organisation with a similar remit for Great Britain as a whole.

Kingdom of Scotland Confidence: 79% Arrow up

The Kingdom of Scotland was a state in northwest Europe traditionally said to have been founded in 843, which joined with the Kingdom of England to form a unified Kingdom of Great Britain in 1707.

Its territories expanded and shrank, but it came to occupy the northern third of the island of Great Britain, sharing a land border to the south with the Kingdom of England.

It suffered many invasions by the English, but under Robert I it fought a successful war of independence and remained a distinct state in the late Middle Ages.

In 1603, James VI of Scotland became King of England, joining Scotland with England in a personal union.

In 1707, the two kingdoms were united to form the Kingdom of Great Britain under the terms of the Acts of Union.

From the final capture of the Royal Burgh of Berwick by the Kingdom of England in 1482 (following the annexation of the Northern Isles from the Kingdom of Norway in 1472) the territory of the Kingdom of Scotland corresponded to that of modern-day Scotland, bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the southwest.

Holiday Confidence: 63% Arrow

WEBSITE SPEED website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.


Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results


Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

How looks like on a mobile device such as an iPhone.

How looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 33% #f0f0f0
  • 14% #ffffff
  • 7% #604070
  • 4% #5070a0
  • 3% #6080a0
  • 3% #304080
  • 3% #8090b0
  • 3% #b0b0c0
  • 3% #a0a0b0
  • 3% #d0c0c0
  • 2% #306090
  • 2% #403060

Text/code ratio's text/code ratio is 7.91%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.91%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 17
  • <H3> 22
  • <H4> 1
  • <H5> 0
  • <H6> 0
Top level heading
Welcome to scotland
2nd level heading
Unusual accommodation
Scotland's tallest peak
How to have the perfect scottish holiday
Visitscotland icentres
Explore scotland's themed years
3rd level heading
Accommodation ideas
Holiday& breaks
4th level heading
Cookie policy
Alt attributes Arrow up

We found 14 images on this website.
6 ALT attributes are missing on your image tags. The issue affects 3 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on Check your website to make sure it's specified for each image on the page.


This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 39.415
  • Likes 27.481
  • Shares 8.988
  • Comments 2.946


Registration Date 08/21/1997 26 years, 6 months, 8 days ago
Last Modified 06/21/2019 4 years, 8 months, 9 days ago
Expiration Date 08/20/2020 Expired


Server map
  • Service Provider (ISP)
  • Virgin Media Business
  • IP Address
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , Leicester
  • Latitude and Longitude
  • 52.5264 : -1.0922