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SEO Report for vistaprint.ca

November 30, 2019 12:41 PM
Desktop screen Desktop screenshot for vistaprint.ca

SEO SCORE

Favicon for vistaprint.cavistaprint.ca
76

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Set a meta content-type (or meta charset) for your website.
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OVERVIEW

• Category
Technology & Computing  >  Desktop Publishing
• Online since
• Age
18 years, 9 months, 21 days
• Alexa Rank
#17.238, vistaprint.ca is in the world's top 20.000 websites!
• Owner
Vistaprint Canada Corporation (See more)

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by GlobalSign nv-sa is valid from October 17, 2017 to October 17, 2020.
Title Tag
Vistaprint Canada: Business Cards, Marketing Materials, Signage & More
Length: 74 (recommended: 10 to 70)
Meta Description
Vistaprint Canada empowers small businesses like yours to market themselves effectively. Design and order custom printed marketing materials, signage, and promotional products directly from your office. Or develop an online presence with our digital marketing services. Satisfaction Absolutely Guaranteed.
Length: 305 (recommended: 50 to 160)
Google preview
Desktop Version

Vistaprint Canada: Business Cards, Marketing Materials, Signage &...

https://vistaprint.ca

Vistaprint Canada empowers small businesses like yours to market themselves effectively. Design and order custom printed marketing materials, signage, and promotiona...

Mobile Version

Favicon for vistaprint.ca https://vistaprint.ca

Vistaprint Canada: Business Cards, Marketing Materials, Signage &...

Vistaprint Canada empowers small businesses like yours to market themselves effectively. Design and order custom printed marketing...

Encoding
No language/character encoding is specified
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport initial-scale=1,maximum-scale=1,user-scalable=no
robots noodp, noydir, index, follow, archive

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by vistaprint.ca.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Vistaprint Confidence: 87% Arrow up

Vistaprint is a global, e-commerce brand that produces physical and digital marketing products for small and micro businesses.

It was one of the first businesses to offer its customers the capabilities of desktop publishing through the internet when it first launched in 1999.

Vistaprint is wholly owned by Cimpress N.V., a publicly traded company based in the Netherlands.

Digital marketing Confidence: 75% Arrow up

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Promotional merchandise Confidence: 73% Arrow up

Promotional merchandise, sometimes nicknamed swag or schwag, are products, often branded with a logo or slogan, used in marketing and communication programs.

They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of guerrilla marketing campaigns.

Canada Confidence: 72% Arrow up

Canada (French) is a country in the northern half of North America.

Its ten provinces and three territories extend from the Atlantic to the Pacific and northward into the Arctic Ocean, covering, making it the world's second-largest country by total area and the fourth-largest country by land area.

Canada's border with the United States is the world's longest binational land border.

The majority of the country has a cold or severely cold winter climate, but southerly areas are warm in summer.

Canada is sparsely populated, the majority of its land territory being dominated by forest and tundra and the Rocky Mountains.

It is highly urbanized with 82 per cent of the 35.15 million people concentrated in large and medium-sized cities, many near the southern border.

One third of the population lives in the three largest cities: Toronto, Montreal and Vancouver.

Its capital is Ottawa, and other major urban areas include Calgary, Edmonton, Quebec City, Winnipeg and Hamilton.

Marketing Confidence: 68% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

WEBSITE SPEED

vistaprint.ca website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.2s

This domain loads at the median speed of 2.2 seconds.

Speed Percentile

37%

vistaprint.ca is faster than approximately 37 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #17.238 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for vistaprint.ca

Daily visitors by country

  • vistaprint.ca daily visitors distribution - Total: 3 countries
  • Flag for CanadaCanada (96.4%)
  • Flaf icon for other countryOthers (4.2%)

Traffic country ranks

Country Rank
Flag for CanadaCanada #301
Flag for United States of AmericaUnited States of America #110.666
Flag for IndiaIndia #186.060

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How vistaprint.ca looks like on a mobile device such as an iPhone.

Tablet
How vistaprint.ca looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 49% #000000
  • 26% #ffffff
  • 4% #f0f0f0
  • 2% #b01020
  • 2% #d0b090
  • 2% #f0e0d0
  • 1% #100000
  • 1% #fffff0
  • 1% #d0c0b0
  • 1% #c0a080
  • 1% #805030
  • 1% #fff0f0

Text/code ratio

vistaprint.ca's text/code ratio is 3.50%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.50%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 2
  • <H3> 2
  • <H4> 4
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Add festive finishing touches.
See how our customers “own the now”
<H3>
3rd level heading
My account
My resources
<H4>
4th level heading
Envelope seals
Return address labels
Pillows
Mugs
Alt attributes Arrow up

We found 23 images on this website.
22 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on vistaprint.ca /Sales/Utility/Img.caspx?s=%2fvp%2fimages%2fvp-site%2fcommon%2flogo%2fvistaprint-site-red-209-42-201... 1
Image with missing alt attribute found on vistaprint.ca https://cms.cloudinary.vpsvc.com//image/fetch/q_auto:eco,w_1284,f_auto,dpr_auto/https://s3-eu-west-1... 1
Image with missing alt attribute found on vistaprint.ca https://cms.cloudinary.vpsvc.com//image/fetch/q_auto:eco,w_767,f_auto,dpr_auto/https://s3-eu-west-1.... 1
Image with missing alt attribute found on vistaprint.ca https://cms.cloudinary.vpsvc.com//image/fetch/q_auto:eco,w_700,f_auto,dpr_auto/https://s3-eu-west-1.... 1
Image with missing alt attribute found on vistaprint.ca https://cms.cloudinary.vpsvc.com//image/fetch/q_auto:eco,w_700,f_auto,dpr_auto/https://s3-eu-west-1.... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 22 images on vistaprint.ca. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 13.218
  • Likes 4.546
  • Shares 6.481
  • Comments 2.191
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar WEBNAMES.CA INC.
Registration Date 05/13/2001 18 years, 9 months, 21 days ago
Last Modified 11/22/2019 3 months, 8 days ago
Nameservers Arrow up
Host IP Address Country
ns1-134.akam.net 193.108.91.134 Flag for ChileChile
ns4-66.akam.net 84.53.139.66 Flag for ColombiaColombia
ns5-65.akam.net 184.85.248.65 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Akamai Technologies
  • IP Address
  • 104.123.27.101
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222

OWNER

The owner's whois contact information is public.
Name
Vistaprint Canada Corporation
Address
720 King Street West, Suite 115/155
City
Toronto
Zip
M5V2T3
State
AB
Country Code
CA
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