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Whois & Analysis for vitalfarms.com

Dec 18, 2019 12:07 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Registration Private
• Organization
Domains By Proxy, LLC
• Address
DomainsByProxy.com, 14455 N. Hayden Road
• City
Scottsdale
• Zip Code
85260
• State
Arizona
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for vitalfarms.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Food & Drink
• Online since
• Age
16 years, 3 months, 25 days
• Alexa Rank
#375.444, vitalfarms.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on February 10, 2021.
Title Tag
Vital Farms | Bringing Ethical Food to the Table
Length: 48 (recommended: 10 to 70)
Meta Description
Vital Farms specializes in pasture raised eggs & butter, and is recognized as a leader in humane eggs. Find Vital Farms Pasture Raised Eggs near you.
Length: 153 (recommended: 50 to 160)
Google preview
Desktop Version

Vital Farms | Bringing Ethical Food to the Table

https://vitalfarms.com

Vital Farms specializes in pasture raised eggs & butter, and is recognized as a leader in humane eggs. Find Vital Farms Pasture Raised Eggs near you.

Mobile Version

https://vitalfarms.com

Vital Farms | Bringing Ethical Food to the Table

Vital Farms specializes in pasture raised eggs & butter, and is recognized as a leader in humane eggs. Find Vital Farms Pastur...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by vitalfarms.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Vital Farms Confidence: 86% Arrow up

Vital Farms is an Austin, Texas based food company that specializes in pasture-raised eggs and pasture-raised butter.

Founded in 2007 by Matthew O’Hayer and his wife Catherine Stewart, the company is widely considered to be the leader in the American pasture-raised food industry.

The company has been celebrated for not only the quality of their products, but also the way in which they care for their employees and the animals that create their products.

They have also been honored for their unique approach to marketing and package design.

Cattle feeding Confidence: 71% Arrow up

Different cattle feeding production systems have separate advantages and disadvantages.

Most cattle in the US have a diet that is composed of at least some forage (grass, legumes, or silage).

In fact, most beef cattle are raised on pasture from birth in the spring until autumn (7 to 9 months).

Then for pasture-fed animals, grass is the forage that composes all or at least the great majority of their diet.

Cattle fattened in feedlots are fed small amounts of hay supplemented with grain, soy and other ingredients in order to increase the energy density of the diet.

The debate is whether cattle should be raised on diets primarily composed of pasture (grass) or a concentrated diet of grain, soy, corn and other supplements.

The issue is often complicated by the political interests and confusion between labels such as "free range", "organic", or "natural".

Cattle raised on a primarily forage diet are termed grass-fed or pasture-raised; for example meat or milk may be called grass-fed beef or pasture-raised dairy.

However, the term "pasture-raised" can lead to confusion with the term "free range", which does not describe exactly what the animals eat.

Egg as food Confidence: 70% Arrow up

Eggs are laid by female animals of many different species, including birds, reptiles, amphibians, mammals, and fish, and have been eaten by humans for thousands of years.

Bird and reptile eggs consist of a protective eggshell, albumen (egg white), and vitellus (egg yolk), contained within various thin membranes.

The most popular choice for egg consumption are chicken eggs.

Other popular choices for egg consumption are duck, quail, roe, and caviar.

Butter Confidence: 69% Arrow up

Butter is a dairy product containing up to 80% butterfat (in commercial products) which is solid when chilled and at room temperature in some regions and liquid when warmed.

It is made by churning fresh or fermented cream or milk to separate the butterfat from the buttermilk.

It is generally used as a spread on plain or toasted bread products and a condiment on cooked vegetables, as well as in cooking, such as baking, sauce making, and pan frying.

Butter consists of butterfat, milk proteins and water, and in some types, added salt.

Butter may also be sold with added flavourings, such as garlic butter.

Food Confidence: 67% Arrow

WEBSITE SPEED

vitalfarms.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.2s

This domain loads at the median speed of 3.2 seconds.

Speed Percentile

21%

vitalfarms.com is faster than approximately 21 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #375.444 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • vitalfarms.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (100.0%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #188.298

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How vitalfarms.com looks like on a mobile device such as an iPhone.

Tablet
How vitalfarms.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 18% #f0f0e0
  • 12% #90a060
  • 12% #303030
  • 9% #80a050
  • 8% #a0b080
  • 7% #b0c080
  • 5% #504020
  • 4% #806040
  • 4% #a0a070
  • 3% #d0e070
  • 3% #c0d090
  • 2% #e0e090

Text/code ratio

vitalfarms.com's text/code ratio is 5.40%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.40%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 4
  • <H3> 4
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Bringing ethically produced food to the table
<H2>
2nd level heading
Pasture-raised.
Bullsh*t free.
A day ın the life
Fresh squeezed… ghee?
<H3>
3rd level heading
Pasture-raised
Family farms
Purpose before profit
News from our nest
Alt attributes Arrow up

We found 50 images on this website.
47 ALT attributes are missing on your image tags. The issue affects 32 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on vitalfarms.com https://www.facebook.com/tr?id=1450177224997564&ev=PageView&noscript=1 1
Image with missing alt attribute found on vitalfarms.com //bat.bing.com/action/0?ti=5437559&Ver=2 1
Image with missing alt attribute found on vitalfarms.com https://www.facebook.com/tr?id=466036960482938&ev=PageView&noscript=1 1
Image with missing alt attribute found on vitalfarms.com https://pixel-geo.prfct.co/cs/?partnerId=twtr 1
Image with missing alt attribute found on vitalfarms.com https://pixel-geo.prfct.co/cs/?partnerId=crw 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 47 images on vitalfarms.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.949
  • Likes 383
  • Shares 1.249
  • Comments 317

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 07/27/2008 16 years, 3 months, 25 days ago
Last Modified 07/12/2019 5 years, 4 months, 10 days ago
Expiration Date 07/27/2028 3 years, 8 months, 9 days from now
Nameservers Arrow up
Host IP Address Country
ns39.domaincontrol.com 97.74.109.20 Flag for United StatesUnited States
ns40.domaincontrol.com 173.201.77.20 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • pair Networks
  • IP Address
  • 66.39.122.16
  • Country
  • Flag for United StatesUnited States
  • Region
  • Pennsylvania , Pittsburgh
  • Latitude and Longitude
  • 40.4299 : -79.9698
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