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Whois & Analysis for waterstones.com

Dec 4, 2019 7:07 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Waterstones Booksellers Limited
• Organization
Waterstones Booksellers Limited
• Address
203-206 Piccadilly
• City
London
• Zip Code
W1J 9HA
• State
London
• Country Code
GB
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for waterstones.com
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Domain Owner
Waterstones Booksellers Limited See more
• Category
Arts & Entertainment  >  Books & Literature
• Online since
August 9, 1995 Explore Wayback Machine
• Age
28 years, 8 months, 21 days
• Alexa Rank
#29.236, waterstones.com is in the world's top 50.000 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on November 1, 2020.
Title Tag
Buy books, stationery and gifts, online and in store | Waterstones
Length: 66 (recommended: 10 to 70)
Meta Description
Discover our full range of books at Waterstones.com. Buy online with Free UK Delivery on Orders Over £20 or Click & Collect within hours. waterstones.com
Length: 159 (recommended: 50 to 160)
Google preview
Desktop Version

Buy books, stationery and gifts, online and in store | Waterstones

https://waterstones.com

Discover our full range of books at Waterstones.com. Buy online with Free UK Delivery on Orders Over £20 or Click & Collect within hours. waterstones.com

Mobile Version

https://waterstones.com

Buy books, stationery and gifts, online and in store | Waterstones

Discover our full range of books at Waterstones.com. Buy online with Free UK Delivery on Orders Over £20 or Click & Collect wi...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=2, user-scalable=yes

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by waterstones.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Waterstones Confidence: 83% Arrow up

Waterstones, formerly Waterstone's, is a British book retailer that operates 275 stores and was employing around 3,500 staff in the UK and Europe in February 2014.

Established in 1982 by Tim Waterstone, after whom the company was named, the bookseller expanded rapidly until being sold in 1993 to W H Smith.

Bought again in 1998 by Waterstone, EMI & Advent International, the company was taken under the umbrella of HMV Group, which later merged the Dillons and Ottakar's brands into the company.

Retail Confidence: 64% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

WEBSITE SPEED

waterstones.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3s

This domain loads at the median speed of 3 seconds.

Speed Percentile

22%

waterstones.com is faster than approximately 22 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #29.236 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • waterstones.com daily visitors distribution - Total: 8 countries
  • Flag for JerseyJersey (8.6%)
  • Flag for United States of AmericaUnited States of America (9.1%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (57.6%)
  • Flaf icon for other countryOthers (24.7%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #101.324
Flag for JerseyJersey #74
Flag for PhilippinesPhilippines #12.814
Flag for PakistanPakistan #49.107
Flag for United States of AmericaUnited States of America #62.943

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How waterstones.com looks like on a mobile device such as an iPhone.

Tablet
How waterstones.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 30% #f0f0f0
  • 15% #ffffff
  • 10% #202020
  • 8% #f0e0c0
  • 7% #104020
  • 3% #90b0a0
  • 3% #f0f0e0
  • 3% #205020
  • 3% #c0d0c0
  • 2% #fff0f0
  • 1% #ffe0c0
  • 1% #e0f0f0

Text/code ratio

waterstones.com's text/code ratio is 3.10%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.10%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 14
  • <H3> 8
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Everyone is talking about...
You might be looking for...
Our best fiction books
Our best non-fiction books
Our best children's & young adult books
<H3>
3rd level heading
Shopping with us
Customer services
About waterstones
Follow us
Sign ın / register
Alt attributes Arrow up

We found 190 images on this website.
26 ALT attributes are missing on your image tags. The issue affects 10 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 26 images on waterstones.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 38.360
  • Likes 1.334
  • Shares 36.441
  • Comments 585

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 08/09/1995 28 years, 8 months, 21 days ago
Last Modified 08/04/2019 4 years, 8 months, 25 days ago
Expiration Date 08/08/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns2.cscdns.net 156.154.131.100 Flag for United StatesUnited States
dns1.cscdns.net 156.154.130.100 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cogeco Peer 1
  • IP Address
  • 69.90.144.156
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , Portsmouth
  • Latitude and Longitude
  • 50.8146 : -1.07996
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