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SEO Report for wayfair.ca

December 14, 2019 2:54 PM
Desktop screen Desktop screenshot for wayfair.ca

SEO SCORE

Favicon for wayfair.cawayfair.ca
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Home & Garden  >  Interior Decorating
• Online since
February 21, 2011 (explore Wayback Machine)
• Age
10 years, 2 months, 21 days
• Alexa Rank
#6.228, wayfair.ca is in the world's top 10.000 websites!
• Owner
Wayfair LLC - TMA857973 (See more)

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on October 3, 2020.
Title Tag
Wayfair.ca - Online Home Store for Furniture, Decor, Outdoors & More
Length: 72 (recommended: 10 to 70)
Meta Description
Shop Wayfair.ca for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.
Length: 158 (recommended: 50 to 160)
Google preview
Desktop Version

Wayfair.ca - Online Home Store for Furniture, Decor, Outdoors & Mo...

https://wayfair.ca

Shop Wayfair.ca for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

Mobile Version

Favicon for wayfair.ca https://wayfair.ca

Wayfair.ca - Online Home Store for Furniture, Decor, Outdoors & Mo...

Shop Wayfair.ca for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more....

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport initial-scale=1.0, maximum-scale=5.0, width=device-width

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by wayfair.ca.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Wayfair Confidence: 84% Arrow up

Wayfair, LLC is an American e-commerce company that sells home goods.

Formerly known as CSN Stores, the company was founded in 2002 and now sells many home furnishings and décor items.

Headquartered in Boston, Massachusetts, Wayfair has offices and warehouses throughout the United States as well as in Canada, Germany, Ireland, and the United Kingdom.

Zillion (anime) Confidence: 78% Arrow up

is a Japanese anime television series that ran from April 12, 1987 to December 13, 1987 on Nippon Television in Japan and was produced by Tatsunoko Production.

After the production of the anime, Tatsunoko Production and Mitsuhisa Ishikawa, the producer of Zillion, established IG Tatsunoko (which later became Production I.G) to obstruct the dispersing of the excellent staffs of Tatsunoko branch which had done actual production.

Therefore, Zillion is considered to be Production I.G's first work.

Cookware and bakeware Confidence: 71% Arrow up

Cookware and bakeware are types of food preparation containers, commonly found in a kitchen.

Cookware comprises cooking vessels, such as saucepans and frying pans, intended for use on a stove or range cooktop.

Bakeware comprises cooking vessels intended for use inside an oven.

Some utensils are considered both cookware and bakeware.

Furniture Confidence: 70% Arrow up

Furniture refers to movable objects intended to support various human activities such as seating (e.g., chairs, stools, and sofas), eating (tables), and sleeping (e.g., beds).

Furniture is also used to hold objects at a convenient height for work (as horizontal surfaces above the ground, such as tables and desks), or to store things (e.g., cupboards and shelves).

Furniture can be a product of design and is considered a form of decorative art.

In addition to furniture's functional role, it can serve a symbolic or religious purpose.

It can be made from many materials, including metal, plastic, and wood.

Furniture can be made using a variety of woodworking joints which often reflect the local culture.

Lighting Confidence: 66% Arrow

WEBSITE SPEED

wayfair.ca website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2s

This domain loads at the median speed of 2 seconds.

Speed Percentile

42%

wayfair.ca is faster than approximately 42 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #6.228 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for wayfair.ca

Daily visitors by country

  • wayfair.ca daily visitors distribution - Total: 3 countries
  • Flag for CanadaCanada (93.2%)
  • Flaf icon for other countryOthers (9.3%)

Traffic country ranks

Country Rank
Flag for CanadaCanada #96
Flag for United States of AmericaUnited States of America #40.950
Flag for IndiaIndia #41.791

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How wayfair.ca looks like on a mobile device such as an iPhone.

Tablet
How wayfair.ca looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 99% #f0f0f0
  • 0% #fff0f0
  • 0% #ffffff
  • 0% #f0fff0
  • 0% #fffff0
  • 0% #f0f0ff
  • 0% #fff0ff
  • 0% #702070
  • 0% #d0a0d0
  • 0% #803080
  • 0% #a070a0
  • 0% #b070b0

Text/code ratio

wayfair.ca's text/code ratio is 1.25%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.25%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Shop by department
Alt attributes Arrow up

We found 25 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on wayfair.ca. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 66.494
  • Likes 35.342
  • Shares 12.189
  • Comments 18.963
  • Pinterest iconPinterest 10667
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar MARKMONITOR INTERNATIONAL CANADA LTD.
Registration Date 02/21/2011 10 years, 2 months, 21 days ago
Last Modified 03/25/2019 2 years, 1 month, 19 days ago
Nameservers Arrow up
Host IP Address Country
a1-100.akam.net 193.108.91.100 Flag for ChileChile
a13-67.akam.net 2.22.230.67 Flag for United KingdomUnited Kingdom
ns1.p01.dynect.net 208.78.70.1 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Wayfair LLC
  • IP Address
  • 162.208.32.99
  • Country
  • Flag for United StatesUnited States
  • Region
  • Massachusetts , Boston
  • Latitude and Longitude
  • 42.3562 : -71.0631

OWNER

The owner's whois contact information is public.
Name
Wayfair LLC - TMA857973
Address
177 Huntington Avenue, Suite 6000
City
Boston
Zip
02115
State
MA
Country Code
US
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