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  4. wayfair.de
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Whois & Analysis for wayfair.de

Dec 18, 2019 9:01 pm UTC

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for wayfair.de

SEO SCORE

wayfair.de
Make your link ↑ do-follow
79

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Home & Garden  >  Interior Decorating
• Alexa Rank
#21.201, wayfair.de is in the world's top 50.000 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on October 3, 2020.
✅ Title Tag
Wayfair.de - Möbel, Lampen & Accessoires online kaufen
Length: 59 (recommended: 10 to 70)
❌ Meta Description
Finde bei Wayfair.de alles für dein Zuhause, unabhängig von deinem Stil und Budget. Egal ob Möbel, Dekoration oder Kochzubehör, wähle aus über 5.000 Marken, versandkostenfrei ab 30 €.
Length: 192 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Wayfair.de - Möbel, Lampen & Accessoires online kaufen

https://wayfair.de

Finde bei Wayfair.de alles für dein Zuhause, unabhängig von deinem Stil und Budget. Egal ob Möbel, Dekoration oder Kochzubehör, wähle aus über 5.000 Marken, versand...

Mobile Version

https://wayfair.de

Wayfair.de - Möbel, Lampen & Accessoires online kaufen

Finde bei Wayfair.de alles für dein Zuhause, unabhängig von deinem Stil und Budget. Egal ob Möbel, Dekoration oder Kochzubehör, w...

✅ Encoding
Great, language/character encoding is specified: utf-8
ⓘ Hreflang Tags
Alternate URL Hreflang
https://www.wayfair.com/ en
https://www.wayfair.co.uk/ en-GB
https://www.wayfair.de/ de-DE
https://www.wayfair.ca/ en-ca
https://www.wayfair.ca/fr/ fr-CA
✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://wayfair.de https://www.wayfair.de/
https://wayfair.de https://www.wayfair.de/
http://www.wayfair.de https://www.wayfair.de/
https://www.wayfair.de https://www.wayfair.de/
✅ Robots.txt
https://www.wayfair.de/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport initial-scale=1.0, maximum-scale=5.0, width=device-width

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by wayfair.de.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Wayfair Confidence: 86% Arrow up

Wayfair LLC ist ein US-amerikanisches E-Commerce-Versandhaus, das 2002 begann unter dem Namen CSN Stores Möbel über das Internet zu verkaufen.

Inzwischen bietet die Firma eine Vielfalt von Haushaltsprodukten, Gepäckstücken, Spielzeug und Haustierzubehör von über 11.000 Marken zum Verkauf an.

Die Unternehmenszentrale liegt in Boston (Massachusetts), und das Unternehmen besitzt Warenhäuser und Geschäftsstellen in anderen Teilen der USA, sowie in Australien, Deutschland, Irland und dem Vereinigten Königreich.
Wahle (Vechelde) Confidence: 74% Arrow up

Wahle ist ein Ortsteil der Gemeinde Vechelde im Landkreis Peine in Niedersachsen.

Geographie.

Nach der in den Jahren 2008−2009 errichteten Ortsumgehung des Kernorts Vechelde, liegt Wahle unmittelbar an der Bundesstraße 1 und dem Vechelder Gewerbegebiet Nord und schließt damit direkt an den Kernort an.

Die nächste Bahnstation befindet sich in Vechelde an der Strecke Hannover–Braunschweig–Magdeburg–Berlin.
Möbel Confidence: 69% Arrow up

Die Begriffe Möbel und Mobiliar (von ‚beweglich‘) bezeichnen Einrichtungsgegenstände vorwiegend in Innenräumen wie Wohnungen, Geschäften, Büroräumen oder anderen Nutzungseinheiten, sowie im Außenbereich (z.B.

Gartenmöbel).

Der Begriff steht somit im Gegensatz zu unbeweglichen Dingen (Immobilien), die mit dem Boden oder baulichen Anlagen fest verbunden bzw.

verwachsen sind.
Marke (Recht) Confidence: 66% Arrow
Schmuck Confidence: 64% Arrow

WEBSITE SPEED

✅ wayfair.de website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.1s

This domain loads at the median speed of 3.1 seconds.

Speed Percentile

22%

wayfair.de is faster than approximately 22 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #21.201 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • wayfair.de daily visitors distribution - Total: 2 countries
  • Flag for GermanyGermany (96.9%)
  • Flaf icon for other countryOthers (4.5%)

Traffic country ranks

Country Rank
Flag for GermanyGermany #449
Flag for United States of AmericaUnited States of America #106.648

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How wayfair.de looks like on a mobile device such as an iPhone.

Tablet
How wayfair.de looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 99% #f0f0f0
  • 0% #fff0f0
  • 0% #fffff0
  • 0% #ffffff
  • 0% #fff0ff
  • 0% #802080
  • 0% #702070
  • 0% #a070a0
  • 0% #d0a0c0
  • 0% #f0fff0
  • 0% #d090d0
  • 0% #f0f0ff

Text/code ratio

ⓘ wayfair.de's text/code ratio is 1.26%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.26%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 13
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Nach kategorie shoppen
Möbel
Accessoires
Leuchten
Matratzen
SEE MORE
❌ Alt attributes Arrow up

We found 26 images on this website.
15 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on wayfair.de https://secure.img1-fg.wfcdn.com/im/91401859/resize-h100-w1280%5Ecompr-r85/9555/95559180/95559180des... 1
- data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 1
Image with missing alt attribute found on wayfair.de https://secure.img1-fg.wfcdn.com/im/87591295/resize-h146-w146%5Ecompr-r85%5Etransparent/9528/9528947... 1
Image with missing alt attribute found on wayfair.de https://secure.img1-fg.wfcdn.com/im/73866362/resize-h146-w146%5Ecompr-r85%5Etransparent/7262/7262850... 1
Image with missing alt attribute found on wayfair.de https://secure.img1-fg.wfcdn.com/im/33705216/resize-h146-w146%5Ecompr-r85%5Etransparent/5398/5398956... 1
SEE MORE

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 15 images on wayfair.de. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 15.384
  • Likes 531
  • Shares 14.483
  • Comments 370

SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Wayfair LLC
  • ⓘ IP Address
  • 162.208.33.129
  • ⓘ Country
  • Flag for IrelandIreland
  • ⓘ Region
  • Leinster , Dublin
  • ⓘ Latitude and Longitude
  • 53.3338 : -6.2488
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