Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.

SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.

The Internet is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide.

It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies.

The Internet carries an extensive range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and peer-to-peer networks for file sharing.

A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.

A website may be accessible via a public Internet Protocol (IP) network, such as the Internet, or a private local area network (LAN), by referencing a uniform resource locator (URL) that identifies the site.

Information is that which informs.

In other words, it is the answer to a question of some kind.

It is thus related to data and knowledge, as data represents values attributed to parameters, and knowledge signifies understanding of real things or abstract concepts.

As it regards data, the information's existence is not necessarily coupled to an observer (it exists beyond an event horizon, for example), while in the case of knowledge, the information requires a cognitive observer.

Publishing is the dissemination of literature, music, or information—the activity of making information available to the general public.

In some cases, authors may be their own publishers, meaning originators and developers of content also provide media to deliver and display the content for the same.

Also, the word publisher can refer to the individual who leads a publishing company or an imprint or to a person who owns/heads a magazine.