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Whois & Analysis for wella.com

Nov 10, 2019 10:35 pm UTC

DOMAIN OWNER WHOIS

ⓘ The owner's whois contact information is public.
• Contact Name
Web Master
• Organization
Coty Inc.
• Address
350 Fifth Ave
• City
New York
• Zip Code
10118
• State
NY
• Country Code
US
• Phone Number
Show phone
• Email
Show email
• Domain Registrar
CSC CORPORATE DOMAINS, INC.
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for wella.com

SEO SCORE

wella.com
Make your link ↑ do-follow
90

✅ 10 criteria passed
❌ 1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Coty Inc. See more
• Category
Style & Fashion  >  Beauty
• Online since
January 6, 1996 Explore Wayback Machine
• Age
28 years, 10 months, 1 day
• Alexa Rank
#174.641, wella.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on May 17, 2020.
✅ Title Tag
Wella Professionals | Hair Products, Colors, Care & Styling
Length: 63 (recommended: 10 to 70)
✅ Meta Description
Wella Professionals offers salon hair products, hair color ideas and styling inspiration. Discover the official beauty destination for salon professionals.
Length: 156 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Wella Professionals | Hair Products, Colors, Care & Styling

https://wella.com

Wella Professionals offers salon hair products, hair color ideas and styling inspiration. Discover the official beauty destination for salon professionals.

Mobile Version

https://wella.com

Wella Professionals | Hair Products, Colors, Care & Styling

Wella Professionals offers salon hair products, hair color ideas and styling inspiration. Discover the official beauty destinatio...

✅ Encoding
Great, language/character encoding is specified: utf-8
✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://wella.com https://www.wella.com/professional/en-US/home
https://wella.com https://www.wella.com/professional/en-US/home
http://www.wella.com https://www.wella.com/professional/en-US/home
https://www.wella.com https://www.wella.com/professional/en-US/home
✅ Robots.txt
https://www.wella.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport initial-scale=1.0, user-scalable=0, minimum-scale=1.0, maximum-scale=1.0

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by wella.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Wella Confidence: 80% Arrow up

Wella AG is a major German hair care company headquartered in Geneva, Switzerland.

Founded in 1880 by Franz Ströher, it specializes in hair care, styling and colorants sold to individuals as well as hairdressers and was controlled by Procter & Gamble from 2003 until it was sold to Coty Inc. along with other P&G brands.
Beauty salon Confidence: 73% Arrow up

A beauty salon or beauty parlor (beauty parlour) (or sometimes beauty shop) is an establishment dealing with cosmetic treatments for men and women.

Other variations of this type of business include hair salons and spas.
Beauty Confidence: 72% Arrow up

Beauty is a characteristic of an animal, idea, object, person or place that provides a perceptual experience of pleasure or satisfaction.

Beauty is studied as part of aesthetics, culture, social psychology and sociology.

An "ideal beauty" is an entity which is admired, or possesses features widely attributed to beauty in a particular culture, for perfection.
Human hair color Confidence: 70% Arrow up

Hair color is the pigmentation of hair follicles due to two types of melanin: eumelanin and pheomelanin.

Generally, if more eumelanin is present, the color of the hair is darker; if less eumelanin is present, the hair is lighter.

The darker a person's natural hair color is, the more individual hair follicles they have on their scalp.

Levels of melanin can vary over time causing a person's hair color to change, and it is possible to have hair follicles of more than one color on the same person.

Particular hair colors are associated with ethnic groups.

Gray or white hair is associated with age.
Hairstyling product Confidence: 70% Arrow up

Hairstyle products are used to change the texture and/or shape of hair, or to hold a hairstyle in place.

WEBSITE SPEED

✅ wella.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.3s

This domain loads at the median speed of 3.3 seconds.

Speed Percentile

19%

wella.com is faster than approximately 19 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #174.641 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • wella.com daily visitors distribution - Total: 4 countries
  • Flag for IndiaIndia (23.5%)
  • Flag for Russian FederationRussian Federation (8.9%)
  • Flag for United States of AmericaUnited States of America (31.5%)
  • Flag for GreeceGreece (7.1%)
  • Flaf icon for other countryOthers (29%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #56.172
Flag for Russian FederationRussian Federation #55.815
Flag for United States of AmericaUnited States of America #109.648
Flag for GreeceGreece #21.952

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How wella.com looks like on a mobile device such as an iPhone.

Tablet
How wella.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 36% #ffffff
  • 18% #f0f0f0
  • 12% #e0d0d0
  • 7% #602020
  • 6% #d0c0c0
  • 4% #401010
  • 3% #f0e0e0
  • 3% #300000
  • 2% #704040
  • 1% #fff0f0
  • 1% #fffff0
  • 1% #d090a0

Text/code ratio

ⓘ wella.com's text/code ratio is 2.34%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.34%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 3
  • <H2> 6
  • <H3> 4
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Smoky toningwith color touchdiscover the 3 new shades
Create stunning blondes#pureglossing
Discover opal-essence byone color result with warm and cool light reflections#opalessence
<H2>
2nd level heading
Koleston perfect dıscover pure colorınterpreted by rossano ferrettı
Grow your skıls start your personal journey at a wella studio today
Download our wella educatıon app your wella professionals expert in your pocket. learn anywhere, anytime!
Subscrıbe to our newsletter for all the latest news on wella professıonals
Koleston perfect
SEE MORE
<H3>
3rd level heading
Joın the #wellahaırusa famıly!
Wella world
Other wella company brands
Follow us
❌ Alt attributes Arrow up

We found 70 images on this website.
59 ALT attributes are missing on your image tags. The issue affects 57 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on wella.com //googleads.g.doubleclick.net/pagead/viewthroughconversion/807557366/?guid=ON&script=0 1
Image with missing alt attribute found on wella.com https://ad.doubleclick.net/ddm/activity/src=8149592;type=invmedia;cat=8soservk;dc_lat=;dc_rdid=;tag_... 1
Image with missing alt attribute found on wella.com /professional/m/redesign_nav/Nav_Menu_color-koleston_d.jpg 1
Image with missing alt attribute found on wella.com /professional/m/_enus/products/Blondor_Permanent_Liquid_Toners/Productimage-blondor_nav_d.jpg 1
Image with missing alt attribute found on wella.com /professional/m/_master/Root_Roof/Nav/RR_BLO_1_d.jpg 1
SEE MORE

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 59 images on wella.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.906
  • Likes 21
  • Shares 1.883
  • Comments 2

DOMAIN REGISTRAR

ⓘ Domain Registrar CSC CORPORATE DOMAINS, INC.
ⓘ Registration Date 01/06/1996 28 years, 10 months, 1 day ago
ⓘ Last Modified 10/23/2019 5 years, 11 days ago
ⓘ Expiration Date 01/05/2020 Expired
Nameservers Arrow up
Host IP Address Country
udns1.cscdns.net 204.74.66.1 Flag for United StatesUnited States
udns2.cscdns.uk 204.74.111.1 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Fastly
  • ⓘ IP Address
  • 151.101.194.156
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Virginia , Ashburn
  • ⓘ Latitude and Longitude
  • 39.0438 : -77.4874
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