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Whois & Analysis for

Nov 22, 2019 4:21 pm UTC


The owner has chosen to keep his whois contact information private.
• Contact Name
• Organization
• Address
Obfuscated whois Gandi-63-65 boulevard Massena
• City
Obfuscated whois Gandi-Paris
• Zip Code
• State
• Country Code
• Phone Number
Desktop screen Desktop screenshot for

6 criteria passed
5 criteria to solve


Make your website secure with an SSL certificate.
Make all versions of your website point to the same URL.


• Domain Owner
• Category
Business  >  Marketing
• Online since
• Age
8 years, 12 months, 4 days


Representation of an online Form

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Redirection redirects to
SSL Certificate
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Title Tag
What the Shop - Home
Length: 20 (recommended: 10 to 70)
Meta Description
What the Shop is a marketing platform which helps retailers to understand the shopper's in-store behavior and improve the customer experience.
Length: 142 (recommended: 50 to 160)
Google preview
Desktop Version

What the Shop - Home

What the Shop is a marketing platform which helps retailers to understand the shopper's in-store behavior and improve the customer experience.

Mobile Version

What the Shop - Home

What the Shop is a marketing platform which helps retailers to understand the shopper's in-store behavior and improve the customer...

Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1


The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Retail Confidence: 74% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

Marketing Confidence: 73% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Customer experience Confidence: 72% Arrow up

In commerce, customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship.

Shopping Confidence: 63% Arrow
Home Confidence: 62% Arrow

WEBSITE SPEED website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.


Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results


Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

How looks like on a mobile device such as an iPhone.

How looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 30% #303030
  • 26% #606050
  • 22% #505040
  • 17% #707060
  • 4% #808080
  • 1% #b0b0b0
  • 0% #a0a0a0
  • 0% #c0c0c0
  • 0% #d0d0c0
  • 0% #605020
  • 0% #a08020
  • 0% #e0e0d0

Text/code ratio's text/code ratio is 11.08%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 11.08%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 6
  • <H2> 3
  • <H3> 1
  • <H4> 52
  • <H5> 2
  • <H6> 31
Top level heading
Retaıl reboot
ıf you can't measure ıt, you can't ımprove ıt.
All channels lead to stores
Recognıze the customer to get hıs recognıtıon
2nd level heading
The shopper experıence management
Our customers, our best ambassadors!
3rd level heading
The world ıs changıng? then change!

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Design your shopper management experience strategywith what the shop
Smartphones become the real-world cookies to understand what happens in the store
People don't download apps ? we've designed an app which doesn't need to be download.
The first omnimedia attribution tool of the market: understand where in-store visits comes from
Customize all your communications based on in-store behavior
5th level heading
About us

For a better readability, only the first 20 <H6> tags are shown below.

6th level heading
Turn your wındow shop ınto an addıtıonal source of ıncome
Analyze the passerby flow to valıdate the locatıon potentıal
Know whıch wındow shop ıs the most effıcıent and attractıve
Tıme ıs money. peaks tıme are cash.
Measure the effect of a medıa wave (whatever the channel) on the store vısıts
Alt attributes Arrow up

We found 74 images on this website.
12 ALT attributes are missing on your image tags. The issue affects 7 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 12 images on Check your website to make sure it's specified for each image on the page.


This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 13
  • Likes 0
  • Shares 13
  • Comments 0


Domain Registrar GANDI SAS
Registration Date 05/24/2015 8 years, 12 months, 4 days ago
Last Modified 05/12/2019 5 years, 11 days ago
Expiration Date 05/24/2020 Expired
Nameservers Arrow up
Host IP Address Country Flag for FranceFrance Flag for FranceFrance


Server map
  • Service Provider (ISP)
  • IP Address
  • Country
  • Flag for NetherlandsNetherlands
  • Region
  • North Holland , Amsterdam
  • Latitude and Longitude
  • 52.3702 : 4.89517