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SEO Report for wm.edu

December 13, 2019 3:55 AM
Desktop screen Desktop screenshot for wm.edu

SEO SCORE

Favicon for wm.eduwm.edu
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Education
• Online since
October 19, 1988 (explore Wayback Machine)
• Age
31 years, 4 months, 11 days
• Alexa Rank
#24.432, wm.edu is in the world's top 50.000 websites!
• Owner
College of William and Mary (See more)

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Internet2 is valid from July 31, 2018 to July 31, 2020.
Title Tag
William & Mary
Length: 18 (recommended: 10 to 70)
Meta Description
Building on more than 300 years of innovation and excellence, we break the boundaries between research and teaching, student and teacher, living and learning.
Length: 158 (recommended: 50 to 160)
Google preview
Desktop Version

William & Mary

https://wm.edu

Building on more than 300 years of innovation and excellence, we break the boundaries between research and teaching, student and teacher, living and learning.

Mobile Version

Favicon for wm.edu https://wm.edu

William & Mary

Building on more than 300 years of innovation and excellence, we break the boundaries between research and teaching, student and t...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by wm.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Innovation Confidence: 69% Arrow up

Innovation can be defined simply as a "new idea, device or method".

However, innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.

This is accomplished through more-effective products, processes, services, technologies, or business models that are readily available to markets, governments and society.

The term "innovation" can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society.

It is related to, but not the same as, invention.

Innovation is often manifested via the engineering process.

The opposite of innovation is exnovation.

Education Confidence: 69% Arrow up

Education is the process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.

Educational methods include storytelling, discussion, teaching, training, and directed research.

Education frequently takes place under the guidance of educators, but learners may also educate themselves.

Education can take place in formal or informal settings and any experience that has a formative effect on the way one thinks, feels, or acts may be considered educational.

The methodology of teaching is called pedagogy.

Research Confidence: 68% Arrow up

Research comprises "creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications." It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories.

A research project may also be an expansion on past work in the field.

Research projects can be used to develop further knowledge on a topic, or in the example of a school research project, they can be used to further a student's research prowess to prepare them for future jobs or reports.

To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole.

The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, or the research and development (R&D) of methods and systems for the advancement of human knowledge.

Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences.

There are several forms of research: scientific, humanities, artistic, economic, social, business, marketing, practitioner research, life, technological,etc.

Student Confidence: 68% Arrow
Teacher Confidence: 63% Arrow

TRAFFIC

This website is ranked #24.432 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for wm.edu

Daily visitors by country

  • wm.edu daily visitors distribution - Total: 9 countries
  • Flag for IndiaIndia (8.8%)
  • Flag for PakistanPakistan (3.5%)
  • Flag for United States of AmericaUnited States of America (65.3%)
  • Flaf icon for other countryOthers (22.4%)

Traffic country ranks

Country Rank
Flag for Viet NamViet Nam #31.825
Flag for IndiaIndia #32.694
Flag for IndonesiaIndonesia #32.572
Flag for EgyptEgypt #36.006
Flag for TurkeyTurkey #68.222

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How wm.edu looks like on a mobile device such as an iPhone.

Tablet
How wm.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 16% #ffffff
  • 13% #101000
  • 10% #404020
  • 10% #505020
  • 8% #606020
  • 5% #d0c0a0
  • 5% #303010
  • 4% #105040
  • 3% #103030
  • 2% #101010
  • 2% #000000
  • 2% #807030

Text/code ratio

wm.edu's text/code ratio is 10.79%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 10.79%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 0
  • <H3> 7
  • <H4> 9
  • <H5> 3
  • <H6> 0
<H1>
Top level heading
That’s one smart cookie.
<H3>
3rd level heading
William & mary features
William & mary news
Events
W&m blogs
Liberal arts @ work
<H4>
4th level heading
Wellness center (2)
Matoaka dock (2)
İgem 2019
W&m blogs: dawn
Liberal arts @ work
<H5>
5th level heading
Global reach
Wren cam
Support w&m
Alt attributes Arrow up

We found 27 images on this website.
1 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on wm.edu /css/images/more-news-placeholder.gif 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on wm.edu. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.629
  • Likes 1.675
  • Shares 2.461
  • Comments 493
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 10/19/1988 31 years, 4 months, 11 days ago
Last Modified 08/22/2018 1 year, 6 months, 9 days ago
Expiration Date 07/31/2021 1 year, 5 months, 3 days from now

SERVER

Server map
  • Service Provider (ISP)
  • The College of William and Mary
  • IP Address
  • 128.239.29.10
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Williamsburg
  • Latitude and Longitude
  • 37.3105 : -76.7468

OWNER

The owner's whois contact information is public.
Organization
College of William and Mary
Address
P.O. Box 8795
City
Williamsburg
Zip
23187
State
VA
Country
USA
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