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SEO Report for yale.edu

December 14, 2019 10:37 PM
Desktop screen Desktop screenshot for yale.edu

SEO SCORE

Favicon for yale.eduyale.edu
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Education  >  College / Graduate School
• Online since
March 17, 1987 (explore Wayback Machine)
• Age
33 years, 3 months, 23 days
• Alexa Rank
#3.712, yale.edu is in the world's top 5.000 websites!
• Owner
Yale University (See more)

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by CloudFlare, Inc. is valid from November 4, 2019 to October 9, 2020.
Title Tag
Yale University
Length: 15 (recommended: 10 to 70)
Meta Description
Since its founding in 1701, Yale University has been dedicated to expanding and sharing knowledge, inspiring innovation, and preserving cultural and scientific information for future generations.
Length: 195 (recommended: 50 to 160)
Google preview
Desktop Version

Yale University

https://yale.edu

Since its founding in 1701, Yale University has been dedicated to expanding and sharing knowledge, inspiring innovation, and preserving cultural and scientific infor...

Mobile Version

Favicon for yale.edu https://yale.edu

Yale University

Since its founding in 1701, Yale University has been dedicated to expanding and sharing knowledge, inspiring innovation, and prese...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by yale.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Yale University Confidence: 82% Arrow up

Yale University is an American private Ivy League research university in New Haven, Connecticut.

Founded in 1701 in Saybrook Colony to train Congregationalist ministers, it is the third-oldest institution of higher education in the United States.

Innovation Confidence: 73% Arrow up

Innovation can be defined simply as a "new idea, device or method".

However, innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.

This is accomplished through more-effective products, processes, services, technologies, or business models that are readily available to markets, governments and society.

The term "innovation" can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society.

It is related to, but not the same as, invention.

Innovation is often manifested via the engineering process.

The opposite of innovation is exnovation.

Scientific literature Confidence: 65% Arrow

WEBSITE SPEED

yale.edu website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

68%

yale.edu is faster than approximately 68 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #3.712 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for yale.edu

Daily visitors by country

  • yale.edu daily visitors distribution - Total: 19 countries
  • Flag for IndiaIndia (7.8%)
  • Flag for United States of AmericaUnited States of America (53.7%)
  • Flag for CanadaCanada (3.5%)
  • Flaf icon for other countryOthers (35%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #3.961
Flag for EgyptEgypt #8.249
Flag for MalaysiaMalaysia #3.859
Flag for PhilippinesPhilippines #2.596
Flag for PakistanPakistan #4.081

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How yale.edu looks like on a mobile device such as an iPhone.

Tablet
How yale.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 35% #ffffff
  • 19% #f0f0f0
  • 4% #203010
  • 4% #607030
  • 3% #707040
  • 3% #a0a080
  • 3% #a0a090
  • 3% #3070c0
  • 2% #f0ffff
  • 2% #102010
  • 2% #405060
  • 2% #506020

Text/code ratio

yale.edu's text/code ratio is 6.05%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.05%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 14
  • <H3> 10
  • <H4> 10
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Yale university (2)
<H2>
2nd level heading
Secondary navigation (2)
Main navigation (2)
Yale environment 360
Listening to nature
A bay community faces rising seas and buyouts. an e360 video shows that for those who remain, the decision to stay or leave can be agonizing.
<H3>
3rd level heading
School of forestry & environmental studies
Biodiversity
Watch video
Solutions
Peabody museum bids ‘heads-off’ to its beloved brontosaurus
<H4>
4th level heading
Branford college
Animal bell, 1500-1700 bce
A lion attacking a horse (2)
Dancer in third position with her right foot forward
Jonathan edwards college
Alt attributes Arrow up

We found 14 images on this website.
14 ALT attributes are missing on your image tags. The issue affects 13 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 14 images on yale.edu. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 5.274
  • Likes 1.319
  • Shares 3.503
  • Comments 452
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 03/17/1987 33 years, 3 months, 23 days ago
Last Modified 09/26/2019 9 months, 15 days ago
Expiration Date 07/31/2020 23 days from now

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.16.245.46
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724

OWNER

The owner's whois contact information is public.
Organization
Yale University
Address
25 Science Park 150 Munson St
City
New Haven
Zip
06520
State
CT
Country
USA
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