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Whois & Analysis for yankeecandle.com

Dec 3, 2019 7:15 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
The Yankee Candle Company, Inc.
• City
South Deerfield
• Zip Code
01373
• State
MA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for yankeecandle.com
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Domain Owner
The Yankee Candle Company, Inc. See more
• Category
Hobbies & Interests  >  Candle & Soap Making
• Online since
April 22, 1996 Explore Wayback Machine
• Age
28 years, 6 months, 17 days
• Alexa Rank
#47.885, yankeecandle.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on May 13, 2021.
Title Tag
Candles, Air Fresheners & Home Fragrance | Yankee Candle
Length: 60 (recommended: 10 to 70)
Meta Description
Shop Yankee Candle, America's best loved candle! Enhance and bring to life any space with captivating candles, home & car air fresheners, gifts and more.
Length: 157 (recommended: 50 to 160)
Google preview
Desktop Version

Candles, Air Fresheners & Home Fragrance | Yankee Candle

https://yankeecandle.com

Shop Yankee Candle, America's best loved candle! Enhance and bring to life any space with captivating candles, home & car air fresheners, gifts and more.

Mobile Version

https://yankeecandle.com

Candles, Air Fresheners & Home Fragrance | Yankee Candle

Shop Yankee Candle, America's best loved candle! Enhance and bring to life any space with captivating candles, home & car air...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index, follow
viewport initial-scale=1.0, width=device-width

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by yankeecandle.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Yankee Candle Confidence: 85% Arrow up

The Yankee Candle Company (referred to simply as Yankee Candle) is an American manufacturer and retailer of scented candles, candleholders, accessories, and dinnerware.

Its products are sold by thousands of gift shops nationwide, through catalogs, and online, and in nearly 50 countries around the world.

The company operates about 560 small-box format stores, located in malls across all fifty 50 U.S. states, the District of Columbia, Puerto Rico, and nine locations in Ontario, Canada.

The company is headquartered in South Deerfield, Massachusetts.

Perfume Confidence: 67% Arrow up

Perfume is a mixture of fragrant essential oils or aroma compounds, fixatives and solvents - used to give the human body, animals, food, objects, and living-spaces "a pleasant scent".

Candle Confidence: 65% Arrow

WEBSITE SPEED

yankeecandle.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

72%

yankeecandle.com is faster than approximately 72 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #47.885 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • yankeecandle.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (84.8%)
  • Flag for IndiaIndia (3.8%)
  • Flag for CanadaCanada (3.1%)
  • Flaf icon for other countryOthers (8.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #7.072
Flag for IndiaIndia #57.626
Flag for CanadaCanada #32.266

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How yankeecandle.com looks like on a mobile device such as an iPhone.

Tablet
How yankeecandle.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 68% #606060
  • 10% #000000
  • 7% #504040
  • 7% #504020
  • 4% #403020
  • 1% #ffffff
  • 1% #b02000
  • 0% #602010
  • 0% #d0c0c0
  • 0% #802010
  • 0% #b02010
  • 0% #904030

Text/code ratio

yankeecandle.com's text/code ratio is 3.42%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.42%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 39
  • <H3> 10
  • <H4> 3
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Login links (2)
Quick links (2)
Featured ıtems (4)
Sale (5)
Shop by...
<H3>
3rd level heading
You could win a trip to vail, co (3)
5 for $60 - large candles 6 for $50 - medium candles 8 for $40 - small candles (2)
Extra 30% off gift sets (2)
Shop by fragrance famıly
Fragrance quız
<H4>
4th level heading
8-pc. fragrance lover's tote
The most amazıng 3-wıck candle
Holıday gıft guıde
Alt attributes Arrow up

We found 111 images on this website.
77 ALT attributes are missing on your image tags. The issue affects 60 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on yankeecandle.com /static/images/Personalize_Icon_Gray.svg 1
Image with missing alt attribute found on yankeecandle.com /static/images/StoreLocator_Icon_Gray.svg 1
Image with missing alt attribute found on yankeecandle.com /static/images/Account_Icon_White.svg 2
Image with missing alt attribute found on yankeecandle.com /static/images/Account_Icon_Gray.svg 2
Image with missing alt attribute found on yankeecandle.com /static/images/Bag_Icon_White.svg 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 77 images on yankeecandle.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 11.521
  • Likes 3.179
  • Shares 6.885
  • Comments 1.457

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 04/22/1996 28 years, 6 months, 17 days ago
Last Modified 11/12/2019 4 years, 11 months, 28 days ago
Expiration Date 04/23/2021 Expired
Nameservers Arrow up
Host IP Address Country
udns1.cscdns.net 204.74.66.1 Flag for United StatesUnited States
udns2.cscdns.uk 204.74.111.1 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • SingleHop LLC
  • IP Address
  • 173.236.89.250
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Chicago
  • Latitude and Longitude
  • 41.8786 : -87.6311

HOBBIES & INTERESTS > CANDLE & SOAP MAKING COMPETITORS IN UNITED STATES

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