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Whois & Analysis for yieldify.com

Dec 16, 2019 6:37 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Yieldify Engineering
• Organization
Yieldify
• Address
11th floor, Aldgate, Beaufort House, 15 St Botolph St
• City
London
• Zip Code
EC3A 7BB
• State
London
• Country Code
GB
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for yieldify.com
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Yieldify See more
• Category
Technology & Computing
• Online since
• Age
11 years, 8 months, 11 days
• Alexa Rank
#142.115, yieldify.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 24, 2020.
Title Tag
Yieldify - Customer Journey Tools | Website Personalization
Length: 59 (recommended: 10 to 70)
Meta Description
Discover Yieldify's CRO platform & customer journey tools, to boost ecommerce conversion. Includes behavioral segmentation & website personalization. Book demo!
Length: 168 (recommended: 50 to 160)
Google preview
Desktop Version

Yieldify - Customer Journey Tools | Website Personalization

https://yieldify.com

Discover Yieldify's CRO platform & customer journey tools, to boost ecommerce conversion. Includes behavioral segmentation & website personalization. Book de...

Mobile Version

https://yieldify.com

Yieldify - Customer Journey Tools | Website Personalization

Discover Yieldify's CRO platform & customer journey tools, to boost ecommerce conversion. Includes behavioral segmentation &am...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by yieldify.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Yieldify Confidence: 86% Arrow up

Yieldify is a marketing technology company that uses predictive marketing to track and optimize conversion rates for e-commerce companies.

Yieldify was founded in June 2013 by brothers Jay and Meelan Radia.

The company is headquartered in London and has offices in cities around the world, including New York, Munich, Porto, and Sydney.

E-commerce Confidence: 81% Arrow up

E-commerce is a transaction of buying or selling online.

Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail.

Market segmentation Confidence: 72% Arrow up

Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

In dividing or segmenting markets, researchers typically look for shared characteristics such as common needs, common interests, similar lifestyles or even similar demographic profiles.

The overall aim of segmentation is to identify high yield segments – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets).

Personalization Confidence: 69% Arrow up

Personalization, sometimes known as customization, consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals.

A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising.

Personalization is a key element in social media and recommender systems.

Technology demonstration Confidence: 68% Arrow

WEBSITE SPEED

yieldify.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.6s

This domain loads at the median speed of 2.6 seconds.

Speed Percentile

29%

yieldify.com is faster than approximately 29 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #142.115 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • yieldify.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (55.5%)
  • Flag for CanadaCanada (22.8%)
  • Flaf icon for other countryOthers (21.7%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #50.784
Flag for CanadaCanada #12.938

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How yieldify.com looks like on a mobile device such as an iPhone.

Tablet
How yieldify.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 39% #003050
  • 24% #ffffff
  • 12% #005090
  • 10% #004070
  • 5% #f0f0f0
  • 2% #a0c0d0
  • 2% #103050
  • 1% #003060
  • 1% #f0ffff
  • 1% #002040
  • 1% #1080d0
  • 0% #8060a0

Text/code ratio

yieldify.com's text/code ratio is 1.47%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.47%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 6
  • <H3> 8
  • <H4> 3
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Customer journeys made personal
<H2>
2nd level heading
Search yieldify
Personalize your full customer journey with the yieldify conversion platform
Unbeatable results made easy with our proven cjo methodology
500+ clients worldwide
Explore yieldify
<H3>
3rd level heading
Behavioral segmentation
Website personalization
Email remarketing
Using the platform
Customer journey analysis
<H4>
4th level heading
Resources
Events
News
Alt attributes Arrow up

We found 23 images on this website.
13 ALT attributes are missing on your image tags. The issue affects 3 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
- data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== 11
Image with missing alt attribute found on yieldify.com https://dc.ads.linkedin.com/collect/?pid=1132329&fmt=gif 1
Image with missing alt attribute found on yieldify.com https://www.facebook.com/tr?id=1507723632605203&ev=PageView &noscript=1 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 13 images on yieldify.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 96
  • Likes 0
  • Shares 94
  • Comments 2

DOMAIN REGISTRAR

Domain Registrar NAMECHEAP, INC.
Registration Date 03/09/2013 11 years, 8 months, 11 days ago
Last Modified 02/14/2018 6 years, 9 months, 4 days ago
Expiration Date 03/09/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns-1418.awsdns-49.org 205.251.197.138 Flag for United StatesUnited States
ns-1589.awsdns-06.co.uk 205.251.198.53 Flag for United StatesUnited States
ns-173.awsdns-21.com 205.251.192.173 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • DigitalOcean, LLC
  • IP Address
  • 138.68.162.4
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , City of London
  • Latitude and Longitude
  • 51.4742 : -0.0797189
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