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SEO Report for yoox.it

November 21, 2019 2:06 AM
Desktop screen Desktop screenshot for yoox.it

SEO SCORE

Favicon for yoox.ityoox.it
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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Make all versions of your website point to the same URL.
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OVERVIEW

• Category
Style & Fashion  >  Accessories  >  Shopping
• Online since
April 28, 2000 (explore Wayback Machine)
• Age
19 years, 11 months, 10 days
• Alexa Rank
• Owner
YOOX NET-A-PORTER GROUP S.p.A. (See more)

FREE FORM BUILDER

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SEO

Redirection
yoox.it redirects to https://yoox.com
SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
YOOX | Shop Fashion / Design+Art
Length: 32 (recommended: 10 to 70)
Meta Description
Discover a wide array of products by the best Italian and international designers on YOOX. Fast delivery and secure payments.
Length: 125 (recommended: 50 to 160)
Google preview
Desktop Version

YOOX | Shop Fashion / Design+Art

http://yoox.it

Discover a wide array of products by the best Italian and international designers on YOOX. Fast delivery and secure payments.

Mobile Version

Favicon for yoox.it http://yoox.it

YOOX | Shop Fashion / Design+Art

Discover a wide array of products by the best Italian and international designers on YOOX. Fast delivery and secure payments.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Resolved URL
http://yoox.it https://www.yoox.com/us
https://yoox.it SSL certificate's common name is invalid
http://www.yoox.it https://www.yoox.com/us
https://www.yoox.it SSL certificate's common name is invalid
URL Parameters
Great, the domain URLs look clean.
Attribute Value
copyright This attribute is present but empty.
revisit-after 1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by yoox.it.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
YOOX Net-a-Porter Group Confidence: 81% Arrow up

Yoox Net-A-Porter Group, stylized as YOOX NET-A-PORTER GROUP S.p.A (MTA:YNAP) is an online fashion retailer created on 5 October 2015 after the merger between Yoox GROUP and THE NET-A-PORTER GROUP.

The company runs multi-brand in-season online stores (Net-A-Porter and Mr Porter) (both fully capitalized in their stylization), multi-brand off-season online stores (Yoox and The Outnet) (both fully capitalized in their stylization), as well as several online flagship stores for singular brands.

Yoox was founded by Federico Marchetti, in Zola Predosa near Bologna in 2000 and has become an e-commerce company that serves "more than 100 countries worldwide".

Italy Confidence: 69% Arrow up

Italy, officially the Italian Republic, is a unitary parliamentary republic in Europe.

Located in the heart of the Mediterranean Sea, Italy shares open land borders with France, Switzerland, Austria, Slovenia, San Marino and Vatican City.

Italy covers an area of and has a largely temperate seasonal climate and Mediterranean climate.

Due to its shape, it is often referred to in Italy as lo Stivale (the Boot).

With 61 million inhabitants, it is the fourth most populous EU member state.

WEBSITE SPEED

yoox.it website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

6.1s

This domain loads at the median speed of 6.1 seconds.

Speed Percentile

4%

yoox.it is faster than approximately 4 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #3.317.226 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for yoox.it

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How yoox.it looks like on a mobile device such as an iPhone.

Tablet
How yoox.it looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 61% #ffffff
  • 18% #f0f0f0
  • 3% #b0b0c0
  • 2% #f0e0d0
  • 2% #d0e0f0
  • 1% #907050
  • 1% #705040
  • 1% #806040
  • 1% #70c0d0
  • 1% #a0a0b0
  • 1% #d0b090
  • 1% #a08060

Text/code ratio

yoox.it's text/code ratio is 3.13%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.13%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 1
  • <H3> 1
  • <H4> 4
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Yoox
A gıft for you!
<H2>
2nd level heading
Sign up for our newsletter
<H3>
3rd level heading
Yoox news
<H4>
4th level heading
New to yoox
Help
Myoox
About us
Alt attributes Arrow up

We found 6 images on this website.
6 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on yoox.it. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 83.498
  • Likes 31.139
  • Shares 50.764
  • Comments 1.595
  • Pinterest iconPinterest 13807
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar REGISTER-REG
Registration Date 04/28/2000 19 years, 11 months, 10 days ago
Last Modified 05/20/2019 10 months, 19 days ago
Expiration Date 05/04/2020 1 month from now
Nameservers Arrow up
Host IP Address Country
pdns119.ultradns.com 156.154.64.119 Flag for United StatesUnited States
pdns119.ultradns.net 156.154.65.119 Flag for United StatesUnited States
pdns119.ultradns.biz 156.154.66.119 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 54.72.108.69
  • Country
  • Flag for IrelandIreland
  • Region
  • Leinster , Dublin
  • Latitude and Longitude
  • 53.3498 : -6.26031

OWNER

The owner's whois contact information is public.
Organization
YOOX NET-A-PORTER GROUP S.p.A.
Address
Via Morimondo, 17
City
Milano
Zip
20143
State
MI
Country Code
IT
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