Whois & Analysis for young-america.com

Engagement marketing, sometimes called "experiential marketing," "event marketing," "on-ground marketing," "live marketing," "participation marketing," or "special events" is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience.

Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Promotion is a term used frequently in marketing and is one of the market mix elements.

It refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty.

It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place.

In economics, a service is a transaction in which no physical goods is transferred from the seller to the buyer.

The benefits of such a service are held to be demonstrated by the buyer's willingness to make the exchange.

Public services are those that society (nation state, fiscal union, region) as a whole pays for.

Using resources, skill, ingenuity, and experience, service providers benefit service consumers.

In sales, commerce and economics, a customer (sometimes known as a , buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.

An ultimate etymology of "client" may imply someone merely to do business, whereas a purchaser procures goods or services on occasion but a customer customarily or habitually engages in transactions (historically: the collection of tolls or taxes - see ).

Such distinctions have no contemporary semantic weight.